Ellected by Madame Premier

Crystal Reynolds - Ellected Ep. 34

August 05, 2022 Sarah Elder-Chamanara Season 2 Episode 34
Ellected by Madame Premier
Crystal Reynolds - Ellected Ep. 34
Show Notes

Episode 34 is all about branding and design for your campaign with Crystal Reynolds, the woman behind the award-winning design for Calgary's new mayor, Jyoti Gondek. Crystal and Sarah delve into what goes into designing a political campaign logo, the three things you have to have for your campaign if budget is a factor and you can't afford to hire someone to help you, what goes into a good design and so much more. If you are planning on running, running your own campaign or love a good campaign sign, this is the episode for you!

More about Crystal Reynolds:
Collaboration · Respect · Value

Crystal is a proud GEN X born and raised Calgarian. Her schooling was local up to graduating with a Bachelor Kinesiology degree from the University of Calgary. Crystal’s career began on campus in marketing and eventually she breached the university bubble of influence into the private sector and eventually choosing to freelance her design skills while raising two daughters.

Crystal's 25 years of experience in visual design has provided her experience in all levels of business development that include marketing, branding, and design needs. Her work with the Jyoti Gondek for Mayor campaign leveled up her experience not just within the political world, but also as a leader as she oversaw the communications.

Her design chops flex best when working on brand design, both digital and print marketing and advertising, and her true love puzzling together large publications.  

Crystal has grown her network nationally and internationally, recognized by Print Magazine for her magnetic qualities and recently was part in winning two awards at the 2021 Reed Design Awards for her work on the Jyoti Gondek for Mayor Campaign in Calgary. 

After years of working with multiple clients, Crystal has learned that the challenge for a designer is to collaborate with a client’s vision while also ensuring the brand vision is respected with professional design standards.

CRYSTALINK.CA

More about Sarah Elder-Chamanara:
Sarah Elder-Chamanara is the founder, creative director, designer and owner of Madame Premier, a feminist, political and activist clothing company and community based in Calgary, Alberta. With the underlying principle of seeing more women and diversity in politics, elected and in backrooms, at every level, Sarah and Madame Premier create opportunities for conversations about how politics works, why it needs to change, who it needs to change for and how the time for that is now.