#MediaSnack
Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
#MediaSnack
The Love Boat Episode: Inside the Breakup and Hookups of Major Agencies
With Dentsu exploring a sale of its international business and Horizon teaming up with Havas in a new joint venture, the industry faces a pivotal moment. Job cuts, private equity interest, and consolidation are reshaping the second tier of holding companies — raising urgent questions for advertisers about stability, talent, and future-proof operating models.
In this episode of #MediaSnack, Tom and David unpack what these moves signal for the future of the agency landscape. They explore why Dentsu’s divestment could open the door to radical new ownership models, what the Horizon–Havas partnership really means, and how advertisers can cut through AI “noise” to focus on the decisions that matter most. Plus, they share practical steps for brands to ask sharper questions, renegotiate smarter terms, and adapt to the shifting market.
Timestamps
00:00 – Welcome to the “Love Boat”: breakups & hookups
03:12 – Dentsu explores a sale of its international business
09:45 – Who might buy Dentsu? Private equity, consulting, or rivals
15:08 – Horizon + Havas join forces: strategy or survival?
21:50 – The new two-tier market and Red Ocean disruption
27:35 – Advice for advertisers: operating models, tough questions & cutting AI noise
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Want to stay ahead in media? Visit https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/