2026 TV Predictions with Jonathan Allan, Ash Atalla, Ruth Berry, Fiona Campbell and Evan Shapīro Artwork

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2026 TV Predictions with Jonathan Allan, Ash Atalla, Ruth Berry, Fiona Campbell and Evan Shapīro

January 28, 2026 • Royal Television Society

0:00 | 56:24

The 2026 edition of the RTS’ annual TV Predictions event saw our panel of leading business brains give us the inside track on the year ahead. How healthy is the ad market? What are commissioners’ budgets looking like for the year? What will be the impact of all the big M&A action? Is there still room for creative experimentation? Will the AI bubble burst? And will we soon all be watching YouTube on our TVs, and TV on YouTube?

Gazing into their crystal balls were Jonathan Allan, Interim CEO of Channel 4; Ash Atalla, CEO of RoughCut; Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios; Fiona Campbell, Interim Director of Unscripted for BBC Content and Evan Shapīro, Media Universe Cartographer.

Chaired by Katie Razzall, Culture and Media Editor at the BBC.

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