The Future World of Marketing

The Future World of Marketing brings you the answers to some of the biggest questions in marketing – what does the future world look like, and what talent is needed to create it? Hosting every conversation is Paris Taylor, Head of X4 Communications. Tune in to hear from some of the world's most innovative minds in marketing. X4 Communications are a global talent partner who connect the talent bringing insight, creativity, and innovation to organizations across the globe in highly regulated technology and medical markets: https://www.x4-communications.com/

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The Future World of Marketing

The Future World of Marketing: The Metaverse

May 04, 2022 • Season 1 • Episode 1

Hear from Aida Jones, brand strategist and advisor, helping companies quickly scale and launch customer experiences into the Metaverse, and Kumardev Chatterjee, a global serial tech innovator and entrepreneur, World Economic Forum, Forbes Tech Council, European Commission Expert, and Metaverse Mastermind who co-founded the world's first multi-billion-dollar Cognitive Metaverse at NEOM.

You’ll get answers to:

How to define the Metaverse
How to plan your brand’s path to success in the Metaverse
How content marketing works in the Metaverse
The impact of the Metaverse on personalization and customer experience
What an optimal future world of marketing team looks like
How to justify allocating budgets to executive teams
What impact small teams with “modest” budgets can have in the Metaverse
What skills marketers need to succeed in the future world of marketing

Connect with our hosts Paris Taylor and Alexandra Hussenot.

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com/