The Future World of Marketing

The Future World of Marketing: Purpose

The Future World of Marketing

Rob Fuller, Head of Strategy across Europe at McCann Health, shares his thoughts on why purpose matters, and what businesses can do to leverage brand purpose to empower employees. 

McCann Health is the world’s top creatively awarded and effective health network. Based in 20 countries, McCann Health is united by one vision: to help clients play a meaningful role in healthier lives.

You’ll get answers to:

· Knowing what purpose is right for your business  

· How to leverage purpose 

· Finding authentic purpose 

· How to become a strategic marketer 

Connect with our host, Paris Taylor.

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com