The Digital Contrarian

TDC 067: 3-Part "RTR" AI Business Model Opportunity

• Ryan Levesque • Episode 67

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TDC 067: 3-Part "RTR" AI Business Model Opportunity

The market is shifting beneath our feet and most people have no idea it's happening.

Episode Summary:

In this episode of The Digital Contrarian, host Ryan Levesque reveals a massive shift taking place in the market right now that connects falling Meta ad costs, massive AI infrastructure deals, and the future of digital business.

You'll learn about six major market observations Ryan's been tracking, discover why paid media costs are finally coming back to earth, and uncover the three-part RTR AI business model opportunity that most entrepreneurs are completely missing.

Question of the Day 🗣️

Have you noticed any shifts in your market over the last few months? What are you seeing that others might be missing?

Key Take-aways

  • Paid media costs on Meta are at their lowest levels in over a year for the first time in nearly two years
  • Major AI infrastructure deals (300BOracle−OpenAI,300B Oracle-OpenAI, 300BOracle−OpenAI,100B NVIDIA-OpenAI) signal a fundamental market shift
  • A three-part RTR AI business model opportunity exists for those who take action now
  • Most entrepreneurs are unaware of this shift, creating a major competitive advantage
  • Live town hall registration is capped at 300 attendees and expected to fill quickly

Timestamped Outline ⏱️

00:00 – Welcome to Episode 67
00:33 – Six major market observations taking shape
00:58 – Paid media costs finally coming back to earth
01:40 – Major AI infrastructure deals reshaping the landscape
02:25 – The market shift most people are missing
02:58 – Announcing live town hall event
03:25 – Three important registration details
04:05 – Keeping today's episode short

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Credits

Host: Ryan Levesque

© 2025 RL & Associates LLC. All rights reserved.

The three-part RTR AI business model opportunity. How to take advantage of the massive shift taking place in the market right now as we speak. Welcome to episode 67, or as the middle school kids these days would say, six, seven, and do one of these. 

Now the origin of this inexplicably popular meme can be found at the link that we'll include with this episode, by the way. But speaking of six, seven, there are six or seven major observations that I've been seeing play out in the market over the last few months. Many of which, by the way, are reflections of some of the trends identified in the collection of books that you see in the image right here on the screen. 

Like for example, as I wrote two weeks ago in issue number 64, a surprising non-AI trend taking shape, for the first time in nearly two years, I'm actually starting to see paid media costs coming back to earth with CPAs on Meta, for example, among some of the lowest that I've seen in over a year. I have a theory as to why this is, by the way, and I believe that there may be some potentially major implications. And following the $300 billion Oracle contract with OpenAI that sent shockwaves throughout the market earlier this month, and now the $100 billion OpenAI deal with NVIDIA announced just a few days ago, and of course the announcement of Meta's Vibes short-form video feed of AI slop, as it was described by TechCrunch, coupled with the empirical observations that I'm seeing in my own business, not to mention the dozen companies that I have a deep inside look into through my role as strategic advisor on what is and is not working right now, I believe there is a shift taking place in the market. 

And I believe that this is something that many people aren't even aware of right now. And more importantly, I believe that this presents a major opportunity for those of us who take action. So, after putting out some feelers a few weeks ago and receiving overwhelming interest, I've decided to host a live town hall event this week. 

And in this town hall, I'll be walking through what this is all about, what it all means, and most importantly, how to take advantage of the opportunity I believe this presents. Now, I'm titling this session, the three-part RTR, AI business model opportunity, how to take advantage of the massive shift taking place in the market right now as we speak. Now, before I share the link to register, which I'll include in the description with this episode, I want to mention a few things that I think are important. 

First, this is a live session. Second, the Zoom meeting for this session is capped at 300 attendees. Third, the last time I hosted a town hall event like this, the Zoom meeting filled to 100% capacity minutes after we kicked off, and a bunch of people who showed up late weren't able to get into the session. 

Now, I tell you all this because I have no idea if this session is going to fill up like the last one, but just in case it does, and if you want to make sure that you do not miss out, I highly recommend that you do three things. Number one, register for the session right now using the link included with this episode. Number two, block off your calendar to attend so that you don't miss the live session. 

And number three, show up five to 10 minutes early to guarantee that you get in because again, spots are limited on this session. Make sense? All right, so the Zoom registration link along with all the important details is as follows. The three-part RTR AI business model opportunity, how to take advantage of the massive shift taking place in the market as we speak. 

It's a live town hall event with yours truly, Ryan LeBecq, and it's happening Thursday, October 2nd at 11 a.m. U.S. central time. You'll have to convert that into your local time zone. Plan on 90 minutes, and again, the link is included with the description with this episode. 

Now, I have much more to say on all of this, but I'm going to keep today's episode very, very short and save it for the town hall. With that being said, have a great rest of your weekend. Remember to hug the ones that you love, and I look forward to seeing you on the town hall. 

Until then, have a great rest of your week. I'll talk soon. Take care.