Costa Mesa Pod: Unlocking Hidden Equity with Charlie Mercur

Most homeowners hold off on remodeling because they don’t have the budget upfront—often waiting until after they sell their home to even consider improvements. But what if you could renovate before selling, without paying out of pocket?

In this episode, we sit down with Charlie Mercur of Merc Growth Consulting to talk about his innovative construction-backed equity partnerships. Charlie explains how his team invests in renovations—transforming a $1M home into a $1.5M sale—while homeowners and agents reap the rewards.

We also dive into:

How agents can leverage Charlie as a “tool in their toolbox” to add value for clients

Why trusted resources and white-glove service matter more than ever

The risks and rewards of buying fixer-uppers in today’s market

How to create win-win partnerships that maximize ROI with zero out-of-pocket costs

If you’re a real estate professional or homeowner looking to maximize property value while reducing risk, this conversation is packed with insights you won’t want to miss.