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This week our Executive Director, Katherine Joyce, focuses on the challenges our local public schools face as state funding for private school vouchers is at an all-time high. Katherine is joined by Tracy Zimmerman, Vice President for Policy and Strategy at the Neimand Collaborative, a nationally renowned social impact marketing firm, and Dr. Rhonda Schuhler, Superintendent of Franklin County Schools and NCASA’s Past President. Together they discuss 2024 research on how North Carolinians view public schools and NCASA’s "Champion Our Local Public Schools" campaign to help districts market their schools as a great choice for families.