UX for AI
Hosted by Behrad Mirafshar, CEO of Bonanza Studios, Germany’s Premier
Product Innovation Studio, UX for AI is the podcast that explores the intersection of cutting-edge artificial intelligence and pioneering user experiences. Each episode features candid conversations with the trailblazers shaping AI’s application layer—professionals building novel interfaces, interactions, and breakthroughs that are transforming our digital world.
We’re here for CEOs and executives seeking to reimagine business models and create breakthrough experiences, product leaders wanting to stay ahead of AI-driven product innovation, and UX designers at the forefront of shaping impactful, human-centered AI solutions. Dive into real-world case studies, uncover design best practices, and learn how to marry innovative engineering with inspired design to make AI truly accessible—and transformative—for everyone. Tune in and join us on the journey to the future of AI-driven experiences!
UX for AI
Ep. 63: On Brand Marketing with Curt Schreiber
In this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.
Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.
Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty.
Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time.
Learn more about Bonanza Studios here.
Follow us on LinkedIn here.
Follow Curt Schreiber on LinkedIn here.
Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/