Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm's name.

Brett cofounded Thinkso and, as senior partner, provides creative leadership on every project. He has attracted a diverse clientele of corporate, cultural, and nonprofit organizations with his conceptual strength and bold execution. Throughout his career, Brett has worked on high-profile projects for a variety of clients. His work has been widely acclaimed in Communication Arts, Print, ID, Wired, Metropolis, and The New York Times. His work is included in the permanent collection of SF MoMA and has garnered an array of awards. He has been recognized by AIGA, SEGD, the New York Art Directors Club, Black Book AR100, REBRAND 100, and has twice been nominated for a British Design and Art Direction Award. Brett is a past GDUSA Person To Watch.

Follow Brett on Twitter, Facebook and Instagram. Follow Thinkso on Twitter and Facebook.

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Podcast art by Maliya Naz