Office Hours

Utz Brands: CEO - Howard Friedman

ProMazo

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 46:01

What if the biggest risk is playing it too safe? Howard Friedman, CEO of Utz Brands, shares how saying "yes" to hard jobs and uncertain paths accelerated his growth. He explains why your early career is the best time to take chances and how doing difficult things builds the confidence and skills that set you apart. From learning through adversity to making yourself indispensable, Howard breaks down how to take bold steps without being too reckless. This conversation is a playbook for turning risk into opportunity, especially early in your career.