On this episode, we talk about music as a source of joy during recent and continuing social unrest, as well as throughout the COVID-19 pandemic. Find some delight as we highlight the efforts of two marketing researchers, guests Dr. Kevin Thomas and our podcast cohost Natalie, who discuss their interest and research study on the Verzuz live streaming events that featured music through our troubled times.
Guest info:
Dr. Kevin Thomas https://www.linkedin.com/in/kevin-thomas-81591310/