MusicJoy
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MusicJoy
Fandom, Celebrity Branding, and all things David Bowie--Dr Toni Eagar, Ph.D
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Natalie and Keli
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Season 1
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Episode 4
About our guest ---Dr Toni Eagar,Ph.D. is a Senior Marketing professor at the Austrailian National University whose research addresses the relationship between consumers, culture and the marketplace. With a focus on human branding, Toni has used the contexts of David Bowie to understand the limitations of celebrity within marketplaces. Read full
bio here.