David E. Ljung, CPA is the CEO/President of Gilbert, a tax, audit, and advisory company in Sacramento. Previously known as Gilbert Associates, the firm has rebranded to simply Gilbert, which fit's more with their mantra of "relax. We got this." (1:00).
David reflects on his early career, starting his own firm (10:20), the importance of specializing (12:00), discovering the huge non profit industry in Sacramento (14:30), taking over as CEO of Gilbert Associates in 2014 (30:00), and the secret to his firm's success (35:00).