Off-Grid With Rebecca Farley
(Previously The Profitable Brands Podcast)
Welcome to The Off-Grid Podcast — THE podcast you need to be listening to if content creation has become a little bit (or a lot) of a chore and you're ready to start finding new, fun ways to grow your brand.
From each episode you can expect tips, strategies and real life business stories to keep you inspired and motivated on your journey to stepping off the content creation train.
Hosted by Rebecca Farley, founder of Sugar Branded, a global design and branding agency based in Bristol, UK.
Let's Connect
Email: rebecca@sugarbranded.com
Instagram @rebecca.farley — My DMs are always open!
Design agency website: www.sugarbranded.com
Off-Grid With Rebecca Farley
Brand 101: Why You Need To know Your Audience Like A Best Friend
In the first episode of the Brand 101 series, we're diving into a topic that people often get a bit stuck on and overlook: getting to know your audience like a best friend. Why is this important? Because understanding your audience on a deeper level allows us to make brand decisions that truly align with them so that they see us as the ONLY option for them.
Creating a brand that is seriously attractive to our ideal clients makes it easier to sell and charge more for what you do as well as creating a community of clients that absolutely love what you do.
In the next episode we'll be talking about how to create a brand experience that will consistently wow your clients.
COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website
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