In this episode, Jodi is joined by her longtime friend Wendi Caplan-Caroll. Wendi is the co-founder of Square Biz Marketing and Advertising which provides deeper and more local solutions to B2SMB Marketers. Her company helps brands tell their stories and connects them to membership organizations, referral partners and local influencers. Listen to her and Jodi backtrack through her career in radio and marketing as well as provide advice for people starting out in the industry and how they can utilize their uniqueness to propel themselves into the fascinating world of media, film and entertainment.