How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493
Book Marketing Mentors
Struggling to cut through the noise and get media attention for your book?
This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.
You’ll hear how to:
- Plant publicity seeds early so you’re not scrambling at launch.
- Own your role—why even traditionally published authors can’t sit back and wait.
- Leverage smaller outlets like podcasts, niche publications, and local media for outsized impact.
- Pitch like a pro with short, story-driven angles that grab attention fast.
- Stay organized with a simple system that turns outreach chaos into clarity.
Leah makes publicity feel doable, even for first-time authors, with a step-by-step roadmap to get your book in front of the media who matter.
Tune in now to listen to Leah's wisdom.
Here's how to connect with Leah:
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