David Meltzer pops by for a brief chat with our host Ivan Zeljkovic in between the hustle and bustle at Web Summit 2022. The first point he discusses is the importance of discoverability as different and unique from merely being discovered.
David details how this newfound discoverability has led to exponential results, allowing his organizations to achieve extraordinary results such as connecting with the Obama Foundation and even being nominated for a Nobel Peace Prize.
With the media industry taking a beating in the stock markets, David ventures to explain what the key difference was. He believes that the key root of it all is a shift in consumer preference from being attracted to brands to being drawn into communities.
David shares much more about branding, marketing, and leadership such as:
This special episode of The Change Officer Podcast is hosted by Ivan Zeljkovic: https://www.linkedin.com/in/ivanzeljkovic/
Find David online: https://dmeltzer.com
🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand. Click this link to book a free consultation with Poddster's team or rent a studio: poddster.com/book-free-consultation/
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✨ They say that change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨
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