Enterprise retailers are embarking on increasingly ambitious ecommerce offerings.  This has  created a lot of work for systems integrators (SIs), but it's also added nuance and complexity to how they sell.

Rajib Das, CEO of Ignitiv - a digital agency and CX consultancy - recommends "consultative selling": going beyond the tech, to become deeply entrenched in the key performance drivers of their companies' businesses.

Read an article based on this podcast on the Rosenstein Group blog: https://bit.ly/3GzZzs8

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Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

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