The Martalks Podcast | Martech & Sales Thought Leadership
How to sell ecommerce solutions to enterprise retailers | Martalks Ep. #4 with Rajib Das of Ignitiv
Nov 22, 2022Season 1Episode 4
Enterprise retailers are embarking on increasingly ambitious ecommerce offerings. This has created a lot of work for systems integrators (SIs), but it's also added nuance and complexity to how they sell.
Rajib Das, CEO of Ignitiv - a digital agency and CX consultancy - recommends "consultative selling": going beyond the tech, to become deeply entrenched in the key performance drivers of their companies' businesses.
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