Writers With Wrinkles
Writers with Wrinkles is the premier writing craft, book marketing, and publishing industry business podcast for aspiring authors, indie publishers, and career writers. Hosted by authors Beth McMullen and Lisa Schmid, we iron out the wrinkles of the business—from mastering novel writing and story structure to navigating literary agents, query letters, and KDP self-publishing.
Each week, we provide expert interviews with editors, publishers, and bestselling authors to help you build a professional author platform and successfully market your book. Whether you are drafting a manuscript or navigating a book launch, join us for the practical guidance you need to succeed in today’s competitive market.
Visit www.WritersWithWrinkles.net for resources. Follow us on TikTok: @writerswithwrinkles
Writers With Wrinkles
Inside Publishing with Mari Kesselring: What Writers Really Need to Know
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In this episode of Writers With Wrinkles, Beth and Lisa talk with Mari Kesselring about the realities of today’s publishing landscape—from the misunderstood world of book packagers to navigating an author career after a disappointing debut. Aspiring authors will gain insight into how publishers make acquisition decisions, current trends shaping 2026, and practical strategies to stay resilient in a challenging industry.
Guest Bio
Mari Kesselring is the Publishing Manager of Driven, an imprint at Penguin Random House. With nearly 20 years of experience acquiring, editing, and developing books for readers of all ages, she has worked in both traditional publishing and book packaging. Mari has edited several award-winning titles, including Surrender Your Sons by Adam Sass and Before We Were Blue by E.J. Schwartz. She has served on the board of the Minnesota Book Publishers Roundtable and as a judge for the Minnesota Book Awards.
Key Discussion Points
• What book packagers are and how authors can find work-for-hire opportunities
• How the Driven imprint identifies trends and produces fast-turnaround books
• A candid look at the “Publishing Has a Gambling Problem” conversation
• How editors evaluate authors whose previous books had low sales
• Smart questions to ask before signing your first book deal
• Why middle grade remains a challenging category—and what needs to change
• 2026 publishing trend predictions, including romantasy, cozy escapism, gothic romance, and the rise of “New Adult”
• The increasing importance of chapter books as reading levels shift
• The Penguin Hotline and how readers can request personalized book recommendations
Conclusion
This episode reminds writers that publishing is both art and business, and the most sustainable careers are built on clarity, communication, and adaptability. Whether you’re querying your first book or recovering from a tough debut, Mari’s insights offer practical guidance to help you move forward with confidence.
Mentions
Rage Pages guided journal
We Will Prescribe You a Cat
Penguin Hotline: penguinhotline.com
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