Brand Gems
Brand Gems is a podcast that explores the story behind amazing people, products, and organizations and the “little things”, the marketing gems, that made all the difference in their success. Listen to Brand Gems to find inspiration and lessons to help you with your personal, professional, and entrepreneurial endeavors. Brand Gems host, Andrea Wade, is a business consultant, marketing strategist and brand architect who helps businesses, executives, and entrepreneurs identify new opportunities for their product, service, and expertise.
Brand Gems
12: Rihanna: Island Girl to Global Billionaire
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Andrea Wade
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Robyn Rihanna Fenty was doing pretty well in the competitive music business but she decided to diversify. This episode highlights how the superstar leveraged her fame to build a portfolio of brands that helped elevate her to billionaire status. By creating products specifically for audiences that are often ignored, Rhianna proved to the world the riches that can be found in the niches. Tune in to her how inclusivity pays off in multiple ways.
[ EPISODE 12 TRANSCRIPT IS NOW AVAILABLE ON MY WEBSITE ]
Click here: https://diamondbrands.media/brandgems/
Episode 12 Transcript: https://diamondbrands.media/brand-gems-episode-12-transcript/