Brave and Well: Conversations helping mental health professionals build a sustainable, profitable & values-aligned business
The Money Conversation Every Therapist CEO Needs to Have with Andrea Rotondo of Liquid Cents
May 19, 2026
Episode 37
Vanessa Newton
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As therapists and private practice owners, it's common to feel like your finances are a black box — something overwhelming that lives in the background and creates dread every time you think about it. But avoiding your numbers doesn't make them go away.
Today, I'm talking to Andrea Rotondo of Liquid Cents Bookkeeping about why so many therapists avoid their financials, how to build a healthier relationship with your finances and what it actually means to lead your practice like a CEO.
Tune in to hear about:
- Why so many therapists feel anxiety and shame around their finances (and how to change that)
- The difference between being busy and being profitable
- The key numbers every private practice owner should know and review monthly
- How the Profit First method can transform the financial health of your practice
- Why getting curious about your money is one of the most powerful things you can do as a business owner
If you've ever clicked away from your QuickBooks or dreaded meeting with your accountant, you have to listen to this episode.
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The Money Conversation Every Therapist CEO Needs to Have with Andrea Rotondo of Liquid Cents
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