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The Conference Collective - Event Management Podcast
Welcome to the 'The Conference Collective' Podcast, celebrating the best in innovation and leadership from those who are creating a positive change in the business events industry. A podcast brought to you by the Professional Conference Organisers Association Inc. and hosted by Libbie Ray from Connected Event Group. This podcast provides listeners with behind the scenes access to some of the key innovators in our industry as they share their honest and raw insights. It highlights how collaboration, innovation and resilience are at the core of the events industry and the reasons we have managed to survive through the most challenging time our industry has faced. Get ready to learn more about the brave new world of the business events industry.
This season of 'The Conference Collective' Podcast was primarily recorded live at the PCOA24 conference, in Connected Event Group’s portable recording studio. We will be back recording new episodes at PCOA25, so please reach out to The PCOA if you are interested in starring as a guest for next season!
About The PCOA:
The PCO Association Inc. is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.
The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.
Website: www.pco.asn.au
About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.
Website: www.connectedeventgroup.com
About Libbie Ray:
Libbie Ray is the Director of Connected Event Group, a full-service technical production company that utilises creative AV solutions to produce innovative and meaningful event experiences. With 20 years of experience across marketing, events, technology, and broadcast production, Libbie brings a well-rounded approach to the new world of events.
Passionate about staying ahead of the curve, Libbie is particularly enthusiastic about the potential of AI to transform the industry and is dedicated to sharing her wealth of knowledge with her sector. She also serves as a Global Learning Ambassador for the Entrepreneurs' Organisation, further amplifying her impact on the industry.
Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/
The Conference Collective - Event Management Podcast
How Event Marketing Has Changed and What This Means For You with Adrian Smith
In this episode of The Conference Collective Podcast we welcome Adrian Smith, director of Cor Comms, who discusses his top marketing tips for your event. Adrian sheds light on how social media platforms have shifted the ways in which marketing content is produced, highlighting the need to create different forms of the same piece of content to suit the needs of the variety of platforms available. Adrian further talks about focusing marketing budget into content production and creation rather than securing prime slots or paid reach. Adrian also shares his experience working on various viral campaigns and how these ideas came to be.
About Adrian Smith:
Adrian is a Hobart based marketing and communications specialist with close to 30 years experience in the industry. Having made such a hash of school, the fact he has made it to where he is now, is remarkable. He is a father of four grown up kids, a heavy metal musician, keen cyclist and strong supporter of the arts, with a particular passion for theatre.
Cor Comms Website: https://corcomms.com.au/
About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.
The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.
Website: www.pco.asn.au
About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV production, content creation and broadcasting, across a range of industries. We’re experts in making the impossible possible.
Website: www.connectedeventgroup.com
About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.
Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/
