The Conference Collective - Event Management Podcast

Creating Customer Success Stories with Darrell Hardidge

Professional Conference Organisers Association Season 3 Episode 9

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0:00 | 23:38

In this episode of The Conference Collective, Darrell Hardidge takes centre stage to unravel the intricacies of customer success in the realm of business events. Join us as we delve into the critical role of analytics and reporting in monitoring client satisfaction, event success, and attendee engagement.

Darrell sheds light on common pitfalls affecting client happiness and emphasises the pivotal role of effective communication. The discussion unveils why proactive engagement with clients is paramount and explores the contrast between proactive and reactive approaches in ensuring long-term success.


About Darrell Hardidge:
Darrell is the founder and CEO of Saguity. A specialist customer experience company that has interviewed over 600,000 customers.Darrell helps businesses understand what creates extreme Customer loyalty, and how to create and replicate the service excellence behaviours that earn the trust of your market.

Customer Satisfaction as a measurement of your loyalty is no longer valid or effective, it’s the yellow pages of the past. The new focus, leading companies have, is on measuring Customer Appreciation, the heart connection and what makes you highly Relevant to your market. Darrell is the published author of “The Client Revolution” and the best seller “The 10 Commandments of Client Appreciation”.

Darrell’s LinkedIn: https://www.linkedin.com/in/darrellhardidge/
Saguity Website: https://saguity.com/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au

About Connected Event Group:
Connected Event Group delivers innovative audio-visual services, event production, and digital experiences that help people and businesses connect in meaningful ways. With over two decades of experience, the team specialises in AV equipment and services, technical event production management, broadcasting, and interactive event technology across a wide range of industries.

In 2026, Connected Event Group expanded its offering with the launch of Connected Apps, a dedicated branch focused on custom event apps, business platforms, fast websites, and AI-powered automation. Designed for live environments, these solutions bridge the gap between creative vision and real-world delivery, ensuring technology performs on site, on the day.

Website: www.connectedeventgroup.com

About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and Founder of Connected Apps. With 20 years of experience spanning marketing, events, technology, and broadcast production, Libbie brings a holistic and forward-thinking perspective to the evolving events landscape.

A strong advocate for innovation, Libbie is particularly passionate about the role of digital platforms and AI in shaping the future of live and hybrid events. She is committed to sharing knowledge across the industry and works closely with Skills IQ and TAFE to support the development of training and education frameworks that prepare the next generation of event professionals.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

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