The Conference Collective - Event Management Podcast

Promoting Business Events: Kelly Maynard on Australia’s Global Appeal

Professional Conference Organisers Association Season 4 Episode 3

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0:00 | 32:31

Join us as we chat with Kelly Maynard about her unique journey from working in hotels to leading Business Events Australia. Kelly takes us through her experiences traveling the world and attending events as a customer, using those insights to shape how Tourism Australia supports and promotes business events. She dives into the impact of the business events sector on Australia's economy, the success of their campaigns, and how event organisers can leverage grants to promote events in Australia.


About Kelly Maynard:
General manager, business events, commercial and industry at Tourism Australia, she is an experienced and passionate professional who delivers outstanding results in tourism distribution, partnerships and event management. A specialist in business events who is a strong leader of people with a strategic focus on the key deliverables of customer service excellence, team management, sales and client account management.

Kelly’s LinkedIn: https://www.linkedin.com/in/kelly-maynard-54570421/ 
Website: https://businessevents.australia.com/en


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au

About Connected Event Group:
Connected Event Group delivers innovative audio-visual services, event production, and digital experiences that help people and businesses connect in meaningful ways. With over two decades of experience, the team specialises in AV equipment and services, technical event production management, broadcasting, and interactive event technology across a wide range of industries.

In 2026, Connected Event Group expanded its offering with the launch of Connected Apps, a dedicated branch focused on custom event apps, business platforms, fast websites, and AI-powered automation. Designed for live environments, these solutions bridge the gap between creative vision and real-world delivery, ensuring technology performs on site, on the day.

Website: www.connectedeventgroup.com

About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and Founder of Connected Apps. With 20 years of experience spanning marketing, events, technology, and broadcast production, Libbie brings a holistic and forward-thinking perspective to the evolving events landscape.

A strong advocate for innovation, Libbie is particularly passionate about the role of digital platforms and AI in shaping the future of live and hybrid events. She is committed to sharing knowledge across the industry and works closely with Skills IQ and TAFE to support the development of training and education frameworks that prepare the next generation of event professionals.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

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