The Conference Collective - Event Management Podcast

Next Horizon Thinking: How to Future-Proof Your Events with Ashton Bishop

Professional Conference Organisers Association Season 4 Episode 9

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0:00 | 46:16

In this episode of The Conference Collective, we’re joined by Ashton Bishop, strategy expert and award-winning keynote speaker, to explore how event professionals can apply Next Horizon Thinking to stay competitive in a fast-moving landscape.

We dive into the power of AV technology as a strategic tool, the importance of long-term innovation in event planning, and how Predatory Marketing can help your event messaging stand out. Ashton shares actionable insights on how to elevate your events with smarter tech decisions, stronger messaging, and a clearer vision for the future.

About Ashton Bishop: 

When it comes to speakers, Ashton is of the rare variety, in that he’s actually out in the field applying his theories and working the tools with some of Australia’s largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness.

Ashton has spent over 20 years working internationally on some of the world’s biggest brands, running million-dollar campaigns for billion-dollar brands - specialising in Predatory Marketing - pinpointing how brands can grow by outsmarting their competitors. He’s a business owner and serial entrepreneur, always challenging, often controversial, and always
focused on what gets results.

Step Change website: https://www.hellostepchange.com/

Ashton's LinkedIn: https://www.linkedin.com/in/ashtonbishop/ 

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au

About Connected Event Group:
Connected Event Group delivers innovative audio-visual services, event production, and digital experiences that help people and businesses connect in meaningful ways. With over two decades of experience, the team specialises in AV equipment and services, technical event production management, broadcasting, and interactive event technology across a wide range of industries.

In 2026, Connected Event Group expanded its offering with the launch of Connected Apps, a dedicated branch focused on custom event apps, business platforms, fast websites, and AI-powered automation. Designed for live environments, these solutions bridge the gap between creative vision and real-world delivery, ensuring technology performs on site, on the day.

Website: www.connectedeventgroup.com

About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and Founder of Connected Apps. With 20 years of experience spanning marketing, events, technology, and broadcast production, Libbie brings a holistic and forward-thinking perspective to the evolving events landscape.

A strong advocate for innovation, Libbie is particularly passionate about the role of digital platforms and AI in shaping the future of live and hybrid events. She is committed to sharing knowledge across the industry and works closely with Skills IQ and TAFE to support the development of training and education frameworks that prepare the next generation of event professionals.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 


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