EP. 11 Unleashing the Power of Consumer Marketing & Branding in Health Care with Carrie Lewis Artwork

Healthy Brand with Howie Chan

My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.

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Healthy Brand with Howie Chan

EP. 11 Unleashing the Power of Consumer Marketing & Branding in Health Care with Carrie Lewis

December 18, 2022 • Howie

Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.

Learn more about Carrie:

- LinkedIn

- Chief Outsiders

Top 3 Lessons:

1. Embed marketing and branding into the entire organization, bringing together the great divide

2. Personal stories are incredibly powerful, they bring hope to patients and can rally an organization

3. Gain trust from the executive team and get more budget for marketing by showing, not telling

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