Healthy Brand with Howie Chan
My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
Healthy Brand with Howie Chan
EP. 15 Dominate the B2B Industry with Brand: A Raw & Unfiltered Conversation with Jason Vana
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Howie
Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn.
Learn more about Jason:
Top 3 Lessons:
1. Branding is not a marketing function; it cuts across everything
2. There are no impulse buys in B2B, branding is the only way to generate sustained demand
3. “Different” always beat “better”: lean into what makes the brand unique
Episode website URL:
https://www.howiechan.com/blog/podcast-jasonvana-ep15
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