EP. 18 Becoming the Most Wanted: Outcomes, A Bag of Tricks & The Red Phone with Josh Ingram
Healthy Brand with Howie Chan
Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens.
Learn more about Josh Ingram:
Top 3 Lessons:
1. Leverage both brand and performance marketing – “a match made in heaven”
2. Build your brand by focusing on the outcomes you want
3. Have a bag of tricks ready for any occasion
Episode website URL:
https://www.howiechan.com/blog/podcast-joshingram-ep18
Resources
- Creative Confidence by Tom and David Kelley
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