Healthy Brand with Howie Chan
My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
Healthy Brand with Howie Chan
EP. 19 No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano
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Howie
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Season 1
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Episode 19
Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems, and how he came to name the Nintendo Wii.
Learn more about Scott Milano
- Tanj
Top 3 Lessons:
1. Your brand name is the tip of your storytelling spear
2. Naming can seem easy, but DIY at your own risk
3. Context and creativity is the secret sauce to a great name
Resources:
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
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