Healthy Brand with Howie Chan

My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.

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Healthy Brand with Howie Chan

EP. 20 From a Copywriter to an Agency CSO: Brand Strategy Principles with Maureen Alves

May 01, 2023 • Howie • Season 1 • Episode 20

Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.

Learn more about Maureen Alves:

Top 10 Principles

Brand Strategy is:

1. Leading with empathy

2. A state of mind

3. Nature with nurture

4. Starting with clutter, ending in clarity

5. Seeing from different perspectives

6. Multi-dimensional and evolving

7. Finding the hidden gem

8. Not being afraid of being human, being vulnerable

9. A team sport, not a solo endeavor

10. Honest and true

Episode website URL:

https://www.howiechan.com/blog/podcast-maureenalves-ep20

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