Healthy Brand with Howie Chan
My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
Healthy Brand with Howie Chan
EP. 25 Tales From the Hip-Hop Brand Strategist: Connecting Fashion, Music, & Strategy with Wes Henstock
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Howie
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Season 1
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Episode 25
Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.
In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand.
WARNING: Explicit, entertaining, and educational
In this episode:
- The importance of strategy in the creative process
- The power of strategy show & tell
- Misconceptions about brand strategy
- Workshops are critical to the alignment of the compony
- Tips on running an amazing workshop
- The Obituary Technique
- The purpose of having a purpose
- How strategy should be like Hip-Hop
- Challenges in the healthcare industry
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