EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian Artwork

Healthy Brand with Howie Chan

My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.

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Healthy Brand with Howie Chan

EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian

October 07, 2023 • Howie • Season 1 • Episode 27

Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.

Learn more about Martin

· LinkedIn

· Website

Lessons

· The power of brand purpose

· How to communicate value effectively

· The rationality myth

· Purpose activation and ROI

· The influence of emotion on decision making

· Creating a safe and fun environment in workshops

· Converting non-believers in brand

· How to transform yourself and push through fear

· Confronting difficult conversations

· Branding to breakdown silos

· The ‘aha’ in Martin’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/martinzarian-ep27

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