Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty.

Chapters:

00:00 Introduction and Overview
01:29 The Power of Communications and Marketing
03:39 The Role of Advanced Word of Mouth
12:20 Enhancing Content Creation with AI
20:03 The Importance of Governance and Ethics in AI
35:18 Streamlining Content Creation with AI Tools
37:55 The Human Element in Decision-Making
41:59 The Evolution of Word-of-Mouth Marketing
44:30 Modern Word of Mouth and the Importance of Human Testimonials
48:20 Building Community and Leveraging Existing Communities
52:45 The Challenges of Virtual Communication and the Need for Human Connection
53:26 Learning from Mistakes and Battling the Inner Critic
57:35 Maintaining Client Relationships through Rigorous Proofing and Checking
01:01:25 Everyone is Learning and Figuring It Out
01:04:22 The Essence of a Brand and the Need for Adaptation

Connect with Adrianna on LinkedIn.

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat.

I talk about my favorite topic: BRAND.

Enjoy!

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.

Learn more about Oliver

·       LinkedIn

·       EO IPSO Communications

·       Website

Books

·       MessageMachine

·       Unignorable

·       Speak like a CEO

Topics

·       The three myths of communications 

·       Oliver’s journey: from corporate to entrepreneurship

·       The lure of the “Spin Doctors”

·       The 5 pillars of great communications 

·       Connecting personal stories to a company’s mission

·       The world of EasyJet

·       Crisis communications 

·       The role of the brand in cultural issues

·       The one insight in life

·       What is a healthy brand

Connect with Howie

LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy.

Learn more about Stephen:

Brand Master Academy
Instagram
LinkedIn
YouTube

Lessons:

• Transition to design and journey
• Organic growth in brand strategy
• Navigating career transitions
• Embracing change in the market
• Value of education in strategy
• Building an audience through content
• Personal connections for brand expansion
• Podcasting and industry trends
• A devastating client story

Connect with Howie:

LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia.

Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-host of the JUST Branding podcast. Matt is a certified brand specialist & strategist as well as an award winning executive advisor in the UK.

Learn more about Jacob

·       LinkedIn

·       Website

Learn more about Matt

·       LinkedIn

·       Website

Lessons

·       Taking a chance on brand strategy

·       From “enemies” to co-hosts

·       Learnings from the JUST Branding podcast

·       Evolving trends in branding

·       Blowing your own trumpet

·       What it takes to build a strong brand

·       Differentiation vs. distinctiveness

·       The debate on purpose driven branding

·       The importance of genuine relationships

·       Designing your work around an ideal life

·       The power of collaboration

·       A real confession about workshops

·       The opportunity in Healthcare brands 

Episode website URL:

https://www.healthybrandconsulting.com/podcast/jacobandmatt-ep30

Connect with Howie:

LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you won’t regret listening to this one. 

Learn more about Julian: 

·       LinkedIn

·       TikTok

·       Instagram

·       X

·       YouTube

·       Website

Topics covered:

·       The 1,2,3 of strategy

·       The refreshed comms framework: Live, look, buy

·       The biggest mistake B2B marketers make

·       Benefit ladder exercise in real time

·       Emotional benefit: do we need it to be unique?

·       The best definition of an insight

·       Imposter syndrome and how to get over it

·       Personal branding and your wardrobe

·       Julian’s biggest regrets

Episode website URL:

https://www.healthybrandconsulting.com/podcast/juliancole-ep28

Connect with Howie:
LinkedIn 

BONUS:

Use special coupon code HEALTHYBRAND to get a 25% discount for the Strategy Finishing School course. Link HERE

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career. 

Learn more about Pat

·       LinkedIn

·       Mastering Medical Device

·       EM Device Lab

Lessons

·       Brand is reputation

·       The curse of knowledge

·       Transitioning from a product focused startup

·       Mistakes and red flags in hiring

·       The importance of a brand audit

·       Differentiating your brand

·       Owning your entry marketplace

·       Understanding the customer

·       Moving up your career

·       Recognize the fallibility of your leaders

·       The aha moment in Pat’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/patkothe-ep28

Connect with Howie:

LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. 

Learn more about Martin

·       LinkedIn

·       Website

Lessons

·       The power of brand purpose

·       How to communicate value effectively

·       The rationality myth

·       Purpose activation and ROI

·       The influence of emotion on decision making

·       Creating a safe and fun environment in workshops

·       Converting non-believers in brand

·       How to transform yourself and push through fear

·       Confronting difficult conversations

·       Branding to breakdown silos

·       The ‘aha’ in Martin’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/martinzarian-ep27

Connect with Howie:

LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnson & Johnson and more. Mita is also the cohost of the popular podcast, The Brown Table Talk, part of the LinkedIn Podcast Network. She is also an author - Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace (coming out on October 3, 2023), pre-order below!

Learn more about Mita

·       LinkedIn

·       Entrepreneur

Pre-Order 

 Amazon

Lessons

• How inclusion activates brand
• Employees - the forgotten consumer
• Deep diving into three myths from the book
  • Race privilege and self-education
  • Toxic leaders and systems of equity
  • Pay inequities and the no-negotiation rule
• Tips on building a personal brand while working for corporations
• The discipline and process of book writing
• The ‘aha’ in Mita’s life journey

Episode website URL:

https://www.healthybrandconsulting.com/podcast/mitamallick-ep26

Connect with Howie:

 LinkedIn 

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.

In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand. 

WARNING: Explicit, entertaining, and educational

In this episode:

• The importance of strategy in the creative process
• The power of strategy show & tell
• Misconceptions about brand strategy 
• Workshops are critical to the alignment of the compony
• Tips on running an amazing workshop 
• The Obituary Technique
• The purpose of having a purpose
• How strategy should be like Hip-Hop
• Challenges in the healthcare industry

Work with Howie:
Healthy Brand Consulting

Connect with Howie:

 LinkedIn 

Twitter

Instagram

TikTok

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healthcare.

Learn more about Nathan:

• LinkedIn
• DuoHealth.com 

Other Resources:

Book mentioned in the podcast: A Paradise Built in Hell by Rebecca Solnit

Topics:

• Duo Health, a new kind of medical group that promises to be by your side
• If you don’t have a brand, you can’t scale
•  Think behaviors NOT culture
• Develop mavericks not renegades through organizational identity
• Don’t make promises you can’t keep – ie. transforming healthcare
• Serve EVERYONE, don’t leave money but most of all meaning on the table
• Health equity doesn’t happen on its own
• Brand is relationships and relationships grow at the speed of trust
• Strategy is defining the obstacles that are in your way

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.

Learn more about Ulli

• LinkedIn
• https://first-the-trousers.com/

 Other resources

• The brand positioning workbook
• Positioning method cards
• Brand positioning course

Lessons

• Ulli’s journey of becoming a contrarian
• How to protect the core business while disrupting it
• Shepherding the brand from the POV of the customers
• Three ways to thrive as a contrarian
• Curiosity of a contrarian - hold strong opinions loosely
• Learn from failures and don’t hesitate to change your mind
• Discussions and stories about Hallmark, Bud Light and Wrigley

 Episode website URL:

https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.

 Learn more about Margaret

 LinkedIn

Twitter

 https://www.archetypesinbranding.com/

http://liveworkcoaching.com/

Book

 Archetypes in branding

Lessons

• The definition and power of archetypes
• Evolution of archetypes is not just expected, but needed
• Stereotypes are reductive and archetypes are expansive
• Don’t use archetypes as personas – focus on the organization
• The pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guide
• Techniques to warm up a group for an archetype workshop
• The critical litmus test for any engagement

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

 LinkedIn 

Twitter

Instagram

TikTok

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.

Learn more about Meg and Paul:

Meg LinkedIn

Paul LinkedIn

Elmwood

Lessons

• Strategy needs to be provocative by having a point-of-view
• Choose debate over framework, conflict over compliance
• Make healthcare brands desirable through emotional rewards
• Get strategic inspiration in the arts and culture instead of peers
• How to be a super star creative
• The epiphanies of Paul and Meg during a pivotal moment of their lives

Episode website URL:

https://www.howiechan.com/blog/podcast-megandpaul-ep21 

 Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.

Learn more about Maureen Alves:

LinkedIn 

Top 10 Principles

Brand Strategy is:

1.     Leading with empathy

2.     A state of mind

3.     Nature with nurture

4.     Starting with clutter, ending in clarity

5.     Seeing from different perspectives

6.     Multi-dimensional and evolving

7.     Finding the hidden gem

8.     Not being afraid of being human, being vulnerable

9.     A team sport, not a solo endeavor

10.  Honest and true

Episode website URL:

https://www.howiechan.com/blog/podcast-maureenalves-ep20 

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems,  and how he came to name the Nintendo Wii.

Learn more about Scott Milano

-        LinkedIn

-        Tanj

Top 3 Lessons:

1.     Your brand name is the tip of your storytelling spear

2.     Naming can seem easy, but DIY at your own risk

3.     Context and creativity is the secret sauce to a great name

Resources:

-        Chat Namer

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens.

Learn more about Josh Ingram:

-        LinkedIn

-        www.themostwanted.co 

Top 3 Lessons:

1.     Leverage both brand and performance marketing – “a match made in heaven”

2.     Build your brand by focusing on the outcomes you want

3.     Have a bag of tricks ready for any occasion

Episode website URL:

https://www.howiechan.com/blog/podcast-joshingram-ep18 

Resources

-        Creative Confidence by Tom and David Kelley

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Félix Manuel Chinea, MD is the head of health equity and inclusion strategy at Doximity, an online networking service for medical professionals with over 2 million members. He's also on the board of Startup Health's Health Equity Moonshot Impact Board. 

Learn more about Félix Chinea, MD:

-        Twitter

-        LinkedIn

-        www.doximity.com

Top 3 Lessons:

1.     The definition of DE&I and health equity

2.     Value exchange for long-term impact

3.     The curb cut effect

Episode website URL:

https://www.howiechan.com/blog/podcast-felixchinea-ep17 

Resources

-        Annie Jean Baptiste

-        Michelle Mijung Kim – Book: The Wake Up

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Geralyn Ritter survived near-fatal injuries in the derailment of Amtrak 188 outside Philadelphia where eight passengers were killed and over 150 injured in 2015. She is an author, a mum of three and currently Executive Vice President of External Affairs and ESG at Organon, a health care company focused on women’s health.    

Learn more about Geralyn Ritter

-        LinkedIn

-        Geralyn’s Website

-        Organon Executive Profile

Top 3 Lessons:

1.     Resilience is a skill anyone and any company can build

2.     What pain can teach us about perceptions and brand reputation

3.     How to build a personal brand while being an employee
Episode website URL:

https://www.howiechan.com/blog/podcast-geralynritter-ep16 

 Resources

-        Bone by Bone by Geralyn Ritter (100% of proceeds go to non-profit organizations that support trauma professionals and trauma survivors

 Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

 Connect with Howie:

 LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn. 

Learn more about Jason:

-        Twitter

-        LinkedIn

-        https://shft.agency/

Top 3 Lessons:

1.     Branding is not a marketing function; it cuts across everything 

2.     There are no impulse buys in B2B, branding is the only way to generate sustained demand

3.     “Different” always beat “better”: lean into what makes the brand unique

Episode website URL:

https://www.howiechan.com/blog/podcast-jasonvana-ep15 

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

 Connect with Howie:

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Dan Budwick is the founder and CEO of 1AB, a communications agency focused on early stage Biotechnology companies – helping them tell stories and build their brands. In this episode, he shares the secrets of what it takes for Biotech companies to get investors and the public behind them, as these companies seek to break the boundaries of science and pursue cures and treatments in a world ridden with failure. 

Learn more about Dan:

-        Twitter

-        LinkedIn

-        1AB

Top 3 Lessons:

1.     Withstand inevitable failures by building a trusted brand 

2.     Simplify the scientific story to reach a broader audience

3.     Invest in the compounding power of relationships

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Mark Miller, co-founder of Historic Agency, leads product strategy, marketing transformation and brand. He has rebranded nearly 100 organizations and specializes in all things strategy including brand, product and marketing. He is the co-author of the Amazon bestseller “Culture Built My Brand."

Learn more about Mark:

-        Twitter

-        LinkedIn

-        Culture Built My Brand Book

-        Historic Agency

Top 3 Lessons:

1.     Culture is the main reason behind brand success or brand failure

2.     Culture is not just posters on the wall – there are six elements to building a thriving culture

3.     Design experiences and processes that reflect the company’s values

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
2. Download free guides and tools: Learn from my years of experience as a brand strategist
3. Work with me: Be a podcast guest or hire my services for your brand

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

This is a special episode to wrap up the year. So instead of bringing a guest where I grill them and uncover the value bombs and the gems, I share my four biggest ahas from the 11 previous guests that I brought to the show.

The 4 Biggest Ahas:

1.     Silos are comfortable, but dangerous 

2.     Action beats everything

3.     Your brand is not about you. It's what the audience wants

4.     Take the opportunity before you and ask what if
  

Episode website URL:

https://www.howiechan.com/blog/podcast-special-ep12

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
2. Download messaging toolkit and other free brand strategy guides
3. Work with me

LinkedIn 

Twitter

Instagram

TikTok

YouTube

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.

Learn more about Carrie:

-        LinkedIn

-        Chief Outsiders

Top 3 Lessons:

1.     Embed marketing and branding into the entire organization, bringing together the great divide

2.     Personal stories are incredibly powerful, they bring hope to patients and can rally an organization

3.     Gain trust from the executive team and get more budget for marketing by showing, not telling

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Gary Grates is a veteran in the world of communications, who has held numerous executive leadership positions at the top PR firms like Edelman, GCI, and Real Chemistry. He is a C-suite whisperer who has worked with the world’s biggest brands like Pfizer, Merck, Genentech, HP, United Airlines and more. He was also the head of communications for General Motors North America. Gary is a speaker, writer, and professor at Syracuse University’s Newhouse School of Public Communications. Today, he is the Managing Partner of Grates Consulting Group.

Learn more about Gary:

-        LinkedIn

-        Website

Top 3 Lessons:

1.     Communications will fail if it’s just about communications

2.     Start business transformation with the lens of the brand, not the business

3.     Forget your job description to figure out the real problem to solve

Ways I can help you:

1. Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
2. Download free brand strategy guides
3. Work with me

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching