there's loads more to tick tock than dancing around like an idiot, twerking point and float and words doing those stupid voiceovers that people like to do as well there is actually legitimately aware to use tick tock to grow your business. And that is the reason that I've got today's guest on, he's not only grown his Tiktok followers into over 202,000 people bought, this is the most important thing. He's used this attention. He's used this interest. He's used this following to build a legitimately brilliant business. In fact, he's just looking to take on his first hire, with a starting salary of a nice 60,000 pounds, which actually apparently a graduate told them was like slave labour, which is fucking ridiculous kids these days. So yeah, that's what I've got today's guest on. So he's not only going to teach you how to use tick tock to grow the following, but we're also going to learn how he specifically has built a business off the back of it that suits his characteristics, his interests, his skills down to an absolute tee. This is a banger and what alleges so without further ado, let's get started.

Hello, everyone, welcome back to copy craic. This is the podcast that helps you grow your business and look after yourself while you do it. My name is Alex Thompson, and this is episode number five.
Today we're learning all about tick tock and how it can be genuinely transformational for some businesses, but it can feel like an absolute minefield to get started.
So today, you're gonna learn some quick win editing tips. You're going to learn how Yasin comes up with killer content ideas, you're going to learn why you need to evoke emotions, even if your content is educational. How long it takes to know if a video is done. Well. The one thing that a lot of people focus on that ruins their growth on the platform. Why credit would save a bad idea and a lot of other good stuff. Today's guest has grown his following to over 202,000 people on the platform building a successful business off the back of it. This is Episode Five we've got Yasin from the viral video club. Let's go
so today, obviously we're talking about tick tock with copyrights tick tock master. And a lot of people that will be listening to this will be tick tock curious. So first of all, I'm interested in what made you get started with tic toc what made you What drew you to it initially. I don't know if I can say the word but the big C you know, I was bored at home. And it just kept coming up and up and up and conversations with lots of friends. And I was always slow to every new thing that came around Instagram. I was probably 10 years too late to the game so I had a lot of regret about like not having a go at stuff, but I still took a long time to get into Tik Tok with this specific account. I didn't start till 2022 Like mid 2022 But then when I went in, I was like okay, I'm gonna go all in and really see if this stuff actually works. And when you first started and Tik Tok is even now, the copywriting community aren't very well represented in terms of numbers on on tick tock or find was there even less on tick tock when you first started out? Did you feel kind of the lone copyright and Ranger on tick tock? There weren't many of us for sure. I think there was maybe two or three other people that I at least knew of there wasn't didn't feel saturated by I feel like that's a good thing right getting in early. Now it's a bit of a different story where there are quite a lot of people breaking down videos and breaking down billboards and newspaper ads and all sorts of stuff though. You have to get better and better and better over time as the competition increases. Yeah, I think they're the first videos I noticed from yourself on Tiktok worthy where the copy breakdowns I think I tried to copy a couple of myself in that style and just didn't I never quite got there. So yeah, they were really good. Have you found that because you one of the first kind of copywriters on there, you've had people mimic your content, if not kind of steal a style at times, or I've had people steal elements. I've had people like copy the format, which is fine, but I had one person I'm sure there's others out there because what you see is just the tip of the iceberg. But yeah, I had someone like a friend who just sent me a DM and said, Hey, this person's copying you word for word. And I was like their friends, they're probably defensive. That's probably not true. It's probably like, around about the same kind of content, which I wouldn't really care about. Like, it was literally word for words like video after video after video. And one of my like, ways in which to stand out and you'll know this, it's like, if everyone is doing a certain thing, it becomes less and less effective with each person that you know
starts doing and so you should be looking for other ways in which to spread your message. I mean, with most educators, but with copywriters and marketers was, it was kind of bland, right? And there's kind of like this disconnect between what marketing really is when it's great, which is not bland. And what people picked up with doing when they were trying to educate people about marketing copywriting. So I was like, Okay, how do I go complete opposite. And so I had a catchphrase, which was, I'm sexually attracted to x ad, you know, this IKEA ad this, whatever it was. And so this person copied that phrase, even though some of their videos are about loving Jesus and stuff like that, which is completely fine, but I don't think he'd appreciate that. Yeah, it was it was a weird situation. It felt like almost black mirror ish, but it is what it is. I did a video on it. It calls Oh, yeah. I call it out. And then yeah, I did. Like, here's my take, here's their take, here's my take, here's their take. And the lemon into lemonade. It got like 2.5 million views. So it ended up being a good thing. And imagine like the star tick tock, especially back then as well, the may not have been as much education, a lot of the content, which we'll get onto as well, you're now helping other people succeed with tick tock as well. Was there anything early on that you noticed? Just seemed to work like when you when you started to see good results? And what I mean by good results is you follow an increase the views and your general videos increased as well. Was there anything that you did that your thought, Okay, that seems to have worked there, I took on a challenge when I started to do three videos a day for 30 days. And I had like a LinkedIn challenge where I was like, if I don't hit 10,000 followers in 30 days, I'll give everyone who comments on this post X amount of pounds or dollars, or whatever it was, as a way to like, incentivize me, because I think I would have probably just like stopped posting after a little bit. These things can get demotivating when you don't when I did that. And then I was posting kind of like scattergun trying a bit of this a bit of that, the thing that I noticed that work was green screens at the time, they still are super effective. Just a very easy way for a beginner who's not good at editing, doesn't understand lighting, audio, scripting anything to still keep engagement relatively high. And there's certain tricks that I learned along the way to increase that engagement even further. But if I was to advise anyone back then or now on how to get into it, and get views and get followers and get business, whilst having no knowledge of how video content works, it would be green screens. And when you say green screens, do you mean, there's an effect isn't there on the tick tock app way over your overlay, like an image or a video behind you? And then your face kind of hovers and talks over it? Is that right? Exactly. Yeah, you can do this on tick tock, Instagram, all the other platforms in doing that pretty much. But yeah, and then you can move your head around and make it bigger, smaller, and change the image behind you, or change from image to video and do lots of stuff that makes it quite easy to keep engagement high. Yeah, especially at the time, it was very different people were used to just like, talking heads, and either that or like a physical whiteboard that sort of talk you through the points. And it's just much more dynamic. So that worked for me. And then yeah, talking about ads that worked. It's a form of social hacking. So like, one of the videos that I first did that blew up was one on and now I think I see this done by loads of people on lots of different platforms, the same image, which is the 10,000 songs or 1000 songs in your pocket that one, and he had been done before me in other formats, newsletters and these kinds of things. It's very dry, isn't it? I think he made Yeah, yeah. Yeah. But I think even before him had been ill, I mean, it's a classic ads, so people are going to break it down. But yeah, that was the first one that really took off. And so it's like, okay, people like Apple, or they're like a Samsung user, and they don't like Apple, either way, is going to create, like some engagement in the comments. And through that, I found that people really like, even to this day really like the don't do this do this is quite a memorable format. And you can still win really big with that format of like, you're probably doing this thing, and it's not effective for whatever reason, you're losing money, you're losing views, followers, you're losing your mind, whatever it is. And if you did it this way, instead, then you would win and it's kind of like really impactful to see the disperses that kind of stuff. So you approach it with that level of strategy. So at the start, obviously, it was a case of just getting volume out and when I first started man, the advice I got was to three videos a day for two weeks, which are struggle, I struggle with that to hats off for a gun free with a full 30 takes because I'll put him down not long after that. So on each of the types of videos, was it a case of just I've had an idea I'm just
is gonna do it? Or did you approach it with a bit more strategy? And like you just said there, those videos that did well follow a kind of framework? Did you break the frameworks down first, and then that informed the videos? Or was it a case of okay, that video worked. Let's look at why that video worked. I'd love to say, you know, I was like some sort of mastermind, but I think I was probably more like a headless chicken, like running around. And I think like, when you start out unless you get help of some kind, you are blind to how these things work. And you kind of have to feel out the parameters. It's like you're walking through a house that isn't yours with your eyes shot, right? And you kind of just have to go, Okay, that's a wall. That's not where I wanted to head. Okay, we got some space over here, let's head that in that direction. I would just try stuff, some stuff would fail, some stuff would succeed. I think if I was to go back and do it again, I would focus less on the stuff that didn't work. Like I think this is one of the biggest issues for content creators probably on every platform is like, you have a flop and you're like, super focused on like, Okay, what specific things didn't make this work. And it's like,
there are an infinite number of ways to fail at this game. Infinite. But there aren't that many ways to succeed at it, there are at least a significantly less ways to succeed than there are to fail. There's tends to be like, common themes and threads throughout all the different styles of content that make them go viral and not go viral, make them gain business or knockdown business. So I think it's like, yeah, focus on your winners, and also the winners of other people. So I would do that I would look at my winners. But at the time, I would also look at what wasn't working, why it wasn't working. One way I would get content ideas was just, as you mentioned, the image I got was from Harry drives newsletter. So I would sort of like try and amalgamate lots of different news sources and ideas, sources. And then if something interested me and I thought I could add a different take or add a unique perspective that I would add to it, I was on Reddit as well. So one thing I learned along the way is that if you put out an idea, or you put out a video on a specific idea without having vetted whether it's good or not, you could be wasting time, right? If you're two years into the game three years, then over time, you're getting better and better understanding what a good video looks like, or good idea looks like, and what a bad idea looks like. So you're gonna have way less wasted, I'm way less wasted effort. By the start, you just don't have that you don't know. And so I'm glad. And I think I kind of just fell on this. At the start, what I would do is I would use metrics on other platforms to sort of dictate and get a feel for whether this thing would take off or not. So I'm giving away the goal here, if anyone wants to do the copywriting thing, but there's a few copywriting subreddits on Reddit, and they will sometimes source or like showcase the best ads, the best billboards, the best video ads, like whatever it is, and then they'll get up voted. And you can just sort by most votes. And that is like a way for you to say, well, it's worked on another platform, other people have resonated with it. Usually on these platforms, it'll just be an image of the ad and then they say, Oh, this is great. And then yeah, so you can take that and then bring it to whatever other platform you're on. And gain views and followers and all of that stuff that way. So all you can take it from LinkedIn or Twitter or wherever else. So I would do that and I don't ever do it if I felt like doing it. Like I think that's a big part of it is like do I feel inspired by this content? Or this idea? Like do I want to do it and if I don't, I just won't do it because I wouldn't have anything interesting to say. Now I really like that and I think the copywriting community on Reddit as well. Something's got to be really good to do well on Reddit the same as Twitter as well. Twitter's ruthless, LinkedIn you see kind of generic advice posts doing quite well just based off the person that's writing them in their bodies comment on it, but you have to kiss Twitter and read it and it's going to be really really solid content for at work so I love that approach to answers have not wasted time vetting the idea before you go off and we're with making the video and editing and things like that. Talking about editing for a second. This is probably something that's then unfamiliar territory to copywriters that might be thinking, Okay, I know how to come up with content ideas, I can probably put together a good script. That's right. And that's what I do. They get there for hours and they freeze when they say that editing software because they don't have a clue where to start. Are there any quick when editing tips that you found work really well on tick tock? Yeah, and these pretty much work across platform so tick tock, YouTube, Instagram, Facebook, or if you post on LinkedIn on LinkedIn,
Twitter, you know, they're all kind of becoming video platforms of a sort. Captions have been shown to increase views, at least on short form video. So the easy win is pretty much automated through AI. So it's a no brainer to do it. Sometimes people are watching at 5am. And their spouse is like, still asleep. So you know, if if there's no captions on to the next video, also, maybe they don't really understand the way you speak, you know, and that can help do so. Captions easy, really helpful. And I think they increase engagement because something's always changing on screen as well. So there's that think a big one for the newbies is, it's apparently called the millennial pause. This is like a Wikipedia page on it, too now. So it's like, Gen Z don't do this. They're like, bam, straight into the content, no pauses, no breaths, millennials and up, we'll just go, Hey, guys, and like, I get this sometimes in my community as well, where I'm like, I'll have an argument with someone I'm like, You need to cut it. And they're like, No, I don't I don't think I do. You know, it's your life is your your account that it doesn't look good. I think being ruthless with those cuts, it's kind of the same as public speaking, right? You want to be as concise and ruthless with the content that you put out there until such a point where you can really command an audience. And then you can do what you want, you know, and you can play and you can have pauses for effect, and all of these sorts of things. But when we're starting out, we're probably not there. So cut all of the pauses, cut all of the waffle, if you say things, seven ways, cut six of them. So you're saying it one way, I kind of see it like you are in a nightclub. You know, that's the sort of audience you're talking to, and not with your friends. It's random people, and you're trying to get their attention and talk to them about whatever marketing, business, whatever it could be anything. They don't want to give you their attention, and you have to earn their attention. And if you go in thinking I can make these pauses and it's going to be fine. It's just not going to work for you. It's not effective.
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Increasing the brightness and the volume. But I mean, these are small things. But they definitely add up Mr. Beast has seen that increasing brightness increases views. And if you like play this back to like evolutionary psychology, then what do we react most to we react to bright contrasting colours because It either means there's food nearby, or some poisonous berries or an animal trying to kill us Same with the loud sounds like loud sounds probably is something we have to be aware of. Because it could mean a life and death situation. You will also see this on YouTube ads like this has been the bane of my life. I love YouTube, but you'll just be watching a YouTube video at a volume that you've designated. Yeah. And then the ad comes on. And it's like, you know, and you're like, God, my ears are bleeding. So the volume they have out isn't the most enjoyable. But you have to think why are they doing this and it's because it shocks you into listening. Don't go gung ho with this, but increase the brightness a bit, the contrast and the volume. And that tends to help you stick out and stand out from the content around you. I tend to add music now try and find a song that works well with whatever content you're producing and think of like what emotion or what's the core emotion I'm trying to produce with this piece of content. You might be like, Oh, it's educational. So I'm not trying to create any any emotion? Well, then I'd say you're probably not gonna get any views. If you're not creating an emotion, make content that creates emotions, whether it's educational or not. And then what sort of music is going to help further that emotional, you know, make it more impactful? And then do that. It doesn't have to be trending, although that can give you a little boost too, but I think it's more like
How can I make this video as valuable as it possibly can be? And start from there? That seems to be one of the mistakes isn't is following trends that maybe don't suit your style or personality. And within that, the trend of music as well, isn't it? It's easy to see a trend and sound and think, Okay, I'm going to use this and they're just like, not your kind of style at all. How would you know when a videos done? Well, because at LinkedIn, my main experience is social media. And you can tell when something's don't matter within a couple of hours is tick tock a little different to that. Now it can be so you can have videos that they've just flopped. I don't private anything that people want to private their stuff, because, you know, it affects whether they'll get sponsored deals or stuff, or just ego. But yeah, so they'll, they'll want to private it. But now they're struggling because they know, a week later, it could just hit a million, even if it was only a few 1000 views. And I've definitely had like, nothing for seven days, and then it takes off as long as that a week. Yeah, well, yeah, sometimes longer. But yeah, I think generally, that's not the case. Generally, you're gonna see it within the first probably hour. If it's really special video, you'll probably see it in the first half an hour, I did a video on soup of my favourite Super Bowl ads. That was quite delayed. It seems like a complete flop for about four hours. But my thinking is, it was a very long video, I think it was like seven minutes long, something like that. In order for people to want to consume something like that, they had to see enough comments and enough engagement in order to go okay, I'll stick through the seven minutes because it's probably worth it. But I think at the start that the length of the video wasn't justified by the engagement. So I don't tend to look at that stuff. Like, I don't know how I would use it to make better decisions in the moment. It's like, I'm probably not going to analyse it in depth until I'm making my next batch of content. And that will probably be long enough where I can say yes, this is good, or yes, this is bad. And they're on video length. So you said that one video was seven minutes long. I think I remember seeing a video from yourself breaking down the ideal viewing or the most engaged with video times. Is there a worldwide sweet spot? Does it diff I couldn't read a country or
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I think I remember seeing a video from yourself breaking down the ideal viewing or the most engaged with video times? Is there a worldwide sweet spot? Does it differ? I couldn't read a country or I haven't done every country I've done UK and US and in the USA analysed maybe 20,000 or 15,000. UK was a bit more maybe 30,000 Something like that. I can't remember. So if I'm wrong a lot, though, certainly enough to make an informed decision. Yeah, yeah. But obviously data is really hard. And I probably require millions of videos to know for certain, and it probably changes over time. But it seemed to be like quite early in the morning that seemed to be the the best time those videos for me are more like, what are the people want? And how can I bring people in the ecosystem and then provide them more complex and valuable content? It does give a boost in the secondary. I did this twice. And they both did really well. The second time I showed like how many views you get, like what the variation is by hour for instance. So if you have a video with 500 views, if you post at the worst time, you'll get a video with 500 views, let's say and at the best time it's like 850 this is not substantial. And the reason the first video got two point whatever million views is because people want it to be simple. Just tell me to post at 5am and then I'm gonna go viral every time
And that's the solution. And it's actually just the like a micro optimization. More interesting to me is video length. So you can now post videos up to 10 minutes long. And they have come out with the creativity beta programme, it's called something like that. But it's the new one where you get paid loads, but your videos have to be a minute or longer. And that was out in the US, it's now come to the UK as of a week and a half or two weeks, something like that. And this has has meant that Tiktok are trying to push longer form content, because it keeps people on the platform longer, which means they want to incentivize it. So they pay you only for longer videos, which means creators tend to post longer form videos. So it's hard to see whether this is a chicken or an egg thing. But it seems to be that a minute, or just over is like the best video length now. And I'm almost certain that Tiktok if they want videos of that length to perform best, they're probably going to push them more than other pieces of content so longer videos perform better. But probably the best creators are posting longer form videos because they earn significantly more from it. So that was interesting. And it's cool, because a lot of people see tick tock as this like, super short form, you know, you're dancing, you're working. And I've worked with a lot of startups and people that are extremely smart, who are used to going into great detail. And when they talk about tick tock, they're like, oh, no, that's kind of like a platform for fools, and morons, and goldfish. And that's not true anymore. If you can hold the attention over a long period of time, you can do really well with a two minute videos set six minute video, a 10 minute video. So it's cool to see that. And yeah, if you can do well with it and hold the attention is actually much more valuable, builds much more connection between you and your audience than a 15 second trending sound thing. And all of that less. One thing I always said was like, I've never done, I might have tried one or two. But I never resonated or connected with the trending like you just do a thing where you're typing at the keyboard, and then there's like some text on the screen. And it's like very low value. So all these trends are never resonated with them, because I don't think they provide value. And they're easy to compete against, like there's no differentiating factor. There's nothing about you that is making you make better memes or better trending stuff than other people. It's not memorable in terms of like, I might remember the meme, but I don't remember the business that posted it. Like as the platforms become more and more competitive. So you can just see where YouTube is today with long form. And that can give you a sort of an idea of where Tiktok is heading in terms of competition and the level of, of content and quality that's produced. So if we're heading that way, you might as well learn now how to produce exceptional content rather than friends and memes and that kind of stuff. Because as the platform becomes more and more competitive as it is now they're left in the dust because they don't actually know how to create content, and they haven't learned how to edit or script.
It seems to be what you're seeing is the sort of one of the keys to succeeding on tick tock there is that you mentioned before about the emotional connection, you've mentioned about grabbing the right kind of attention script and added value as well as isn't it so it's is it would you advise to have someone new to the platform be that is to go back especially copywriters, freelancers, business owners go back to what they know in terms of the type of things and the type of marketing strategies they employ across the board. And don't get sucked in by all the fancy bits on Tiktok. Is that fair to say? Especially when you start like I think, if you mean fantasy by making your edits good, then you should definitely work on that. However, I'd say like, you can edit a bad idea till the cows come home and it won't perform, I would first start very lightweight. It's kind of like imagine you're golfing, right? You've never played golf before. Don't go and buy like Tiger Woods, old golf set for 100 grand, use the clothes you have, get some crusty old golf sticks secondhand or borrow friends and chip away at the grasses you're going to do whether you have the good golf sticks or the bad ones, and then start to invest more and more as you get better. So editing, all of the stuff like that's post production is only valuable, really, when you have a good idea. And you don't know what a good idea is until you produce content. So what you'll see is yes, you won't perform as well as you would have if you'd edit it a lot. But you'll see that okay, I posted 10 videos, seven of them got 500 views, maybe two of them got 10,000 views on one got a million on one got 50,000 Even you know, nothing crazy, but you can see there's an outlier there. Okay, so now I know that's a good idea that if I double down on an invest into with better editing and all of this stuff that's going to exponentially improve my results is pretty ruthless on Tik Tok.
Like, isn't it because it shows you everyone else's views and likes on every single video as well. It's all there out in the open. So I'm just laughing myself as you're saying nothing crazy 50,000 most of mine, I got like two
views, followers, they're all nice. But unless it's translated into pounds somehow it's not a complete waste of time. It's not as nice as if it translates into money. So what are the some of the ways that you've taken the audience that you've built on tick tock and translate it into money? Essentially? Yeah, so I had a an agency for a while, kind of obvious. So people would come through the Lincoln bio, and then ask for different services, copywriting, brand strategy, these kinds of things, landing page optimization, I still felt like I had a boss and I didn't really want a boss. And I have ADHD. So I was absolutely stressed out of my mind every single day of the week and the weekend, just like living a horrible life. And I'm not even like joking. Like, I felt horrible. And I was like, Okay, this isn't working for me, because I have ADHD. So I'm quite disorganised. And before I had one boss, who was connected to me, right, like they knew my strengths and weaknesses, and they would see the ups and downs so that we could work together. And there was other people around me in a system that could like, maybe I was really creative, but they were really organised. And we'd make a great team. And that seemed to just naturally happen in the companies I worked at. Then I went out on my own, and it's like, okay, now I have 10 bosses, none of which really care about like, my ADHD, which is fine. Like, they don't have to, yeah, they don't care how I'm feeling. They just want things delivered at a specific date. And specific dates are terrifying to me. So I then transitioned into a community of social groups, I was kind of doing this having like, one to one masterminds with a bunch of people trying to crack the code on tick tock, and it started working. And I was like, this is super fun, but I just had a lot more energy for it than the people I was doing the masterminds with. I was like, let's do it, like, three hours a day, like, let's meet every day, and they're like, whoa, like, nah. So then I was like, Okay, I'm gonna start a community. And I did that. And people really enjoyed it. And I felt like I gave great feedback. So I got that from people that feedback, then I turned it into a paid community and started trying to grow that and was like, after a few weeks of doing that, I was like, I have a lot of fun doing this. It doesn't require me to be organised. And I'm good at it. So I'm going to do this instead, I did that at the start. It was it was a bit challenging, which is funny, because it was significantly cheaper than it is now. But yeah, so I direct people towards that community, and then have upsells on the backside for one to one consultations, 30 day boot camp and 90 day social bootcamp as well. So and actually, those one to one consultations make up the bulk of my income, but I want it to be a sellable asset at some point. So the community is like a really great way to have that like repeatable income. And that's how I'm currently doing it. And what they are, what do you do as part of the community? And what's it called, it's called a viral video club. That main premise is feedback is something that's sorely missing from video content, and from other platforms, pretty much all social platforms. So you post the thing. And you don't really know why it works, or it doesn't work. You have a gist. But like, especially when it doesn't work, you're like, Why didn't this work? Like this is the best video on Tiktok. Or like, this is the best post on LinkedIn, whatever it is. And that's because the negative feedback is usually silence. You don't hear it, you don't see it. It's invisible to you. Right? If someone doesn't like your content, they will just skip it. And so I wanted a way to capture, quote, unquote, negative feedback, like, this hook is boring, or the video is too long, or you waffled or it's confusing, or why using big words when you could use small words, or, fundamentally, the idea is where you fell short, because it's not a compelling idea. Like I wanted to surface these painful truths that would then allow me and the people in the community to grow significantly faster. And yeah, so it's kind of like a way to uncover these truths, the weaknesses that we might have. And they're unique to each person, maybe one person, the editing sloppy, the other person the script, things weak or the hooks are bad or the ideas are bad, or they some sometimes this the feedback I gave is like really hard for me to give because it's personality based, you know, it's like, you come across really boring, you know? Like, not the video, not the script, not the hook, not the music, you.
One of my core beliefs is that like, whether that makes them stop or it makes them double down. It's important for them to know that because no one else is going to tell them that the Simon Cowell approach
So I tried to do it lovingly, but I maybe I don't.
I guess it's got to be direct sometimes, I guess. Yeah, there will be so much at least one person listening to this when it goes live thinking that sounds unreal. That's exactly what I need. Where's the best place they can go to learn more? Join us? Yeah, sure. So it's viral video dot club. Nice and Easy Ad there. I'm testing this might change but should be either a seven day free trial or a five day free trial or something. I'm AB testing it. So you'll get one of those. Just before we wrap up, one of the last questions I had was around so you mentioned the new incentive that tiktoks Put an out for us Korea as in it's just come over to the UK in terms of paying your for your views. A lot of people will be wondering how much you get paid for certain amount of views? Does it go in stages? Or is it is it a lot? Is it not a lot, I think it actually depends on the type of content you produce similar to YouTube. So like if you're working or dancing, it's probably not going to bring a lot of monetary value to businesses, and so you won't get paid much. Whereas if you're talking about copywriting marketing sales business, probably get by a bit more CPM. For me, I started late last week, I've made something like 37 pound, which is not a lot. I was posting shorter form content, like 40 seconds, I've only had two videos that are actually allowed to be monetized. So now I'm going to be moving towards slightly longer form content, I think I'll probably average somewhere between 1,000,004 million views a week. So I've calculated it will be about a grand to three grand a month. So it's like, it's not amazing, given the amount of views I get. But it's not nothing either, you know, it's like 20k or something like that a year. So it's not bad money for something that before I was getting no money for. And compared to the other programme. So the other programme across the year, and 50 million or 60 million views. I got 500 pound so it's currently it's looking at about somewhere between 10 times and 100 times more money for that. Is that the main way ad monetize? Absolutely not. Is it a nice to have definitely. And some people are worried that if they switch across that they'll like their views will be hurt or things like that. I tend to think like why would tick tock ever do that? I try not to be super fair, fair basis like as a business like they don't really care about us as creators. I agree. But what are they gonna gain by having this programme in order to push people to post longer than a minute videos and then penalising you as soon as you do it, it doesn't make sense. I'm excited to try and get better at making content that's longer form and then probably through that transition into long form YouTube this has been ridiculously helpful I'm sure it's gonna help loads of people made so thanks again for coming on probably goes without saying but if people want to get in contact with you or follow you, where's the best place to do that? Just email me at Yasin at startup growth tips Steier you want any advice just the me I'm happy to help where I can just say thanks again man. It's really appreciate my pleasure.
Well, there you go. There's absolutely loads to unpack and get stuck into in there. As I said, if you're interested in learning more about Yasin and what he does head to the viral video club on tick tock. He gives away loads of information and loads of content for free and his peer community sounds absolutely unreal as well. It's something I'm thinking of joining myself in the new year. So there we go two episodes of copy cracking two weeks. If you're enjoying the podcast if you enjoy the fake adverts, the guests anything do let me know on LinkedIn because I like to hear it. See you next time.