Episode #139: When Is The Price Right?!

Episode #139: The Hard Truth Diamond Podcast – “The Price Right?”

Why does diamond pricing feel like a maze? This week, we’re cutting through the confusion and breaking down exactly how the industry works—so you can own the world’s most beautiful diamonds without paying the inflated markups of traditional retail. But before we get into that, we kick things off with a completely off-topic (and conspiracy-filled) discussion about Joe Rogan, green screens, and who’s actually in the studio. Trust us, somehow, it all ties back to diamond pricing.

Here’s what we cover:

💎 The Truth About Big-Brand Jewelry – Are you really getting a D color diamond, or is it an H—or worse? Why major luxury retailers rely on marketing over quality.

💎 Brokers vs. Retailers – The real reason companies like Brilliant Earth and Blue Nile mark up the same diamonds you can get directly from us—without the retail overhead.

💎 Quality vs. Grade – What most jewelers won’t tell you about how diamonds are graded (and why labs and retailers exaggerate).

💎 Luxury Without the Middleman – The first look at RareRock—where world-class beauty meets intelligent pricing.

As always, expect plenty of straight talk, a few well-placed jabs (yes, Hulk references included), and zero industry fluff. If you want to know how to buy diamonds like an insider, avoid overpriced stones, and own a diamond that’s the most beautiful in any room, this episode is for you.

Want real-time quotes on diamonds that stand apart from anything in retail? DM, text, or call us anytime.

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