The Global Diamond Broker The Hard Truth Diamond Podcast

Episode #158: Taylor Swift’s Engagement Ring – The Price, the Truth, and the De Beers Question

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Taylor Swift is engaged—and the diamond world is buzzing. Forbes says her ring could be worth up to $5 million, while others peg it closer to $650,000. Colin David Ferguson—the Global Diamond Broker—cuts through the noise and explains what the numbers really mean.

Could it be lab-grown? Taylor purports to be concerned about the environment, so the question is fair. Still, Colin explains why tradition and Travis Kelce’s style point toward a natural stone.

Here’s where it gets interesting: the diamond’s darker color fits neatly with De Beers’ new “Back to Nature” campaign, which is pushing imperfect natural stones as lab-grown perfection reshapes the market. Coincidence, or strategy?

What We Talk About
💍 The real price debate: $650,000 vs. $5 million
💍 Lab-grown possibility—and why it matters even if unlikely
💍 Why Travis Kelce’s traditional choice says more than critics think
💍 How Taylor’s ring may align with De Beers’ new campaign
💍 Why design is secondary—the diamond itself drives value

This isn’t just celebrity news. It’s a snapshot of the diamond industry’s next big battle.

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