As a… The Power of a Well-Defined User Persona

In this week's podcast, Ryan and Kate delve into the concept of user personas—what they are, why they’re essential, and how to leverage them effectively. They discuss how personas can help teams better understand the mindset and needs of core users. The episode highlights common pitfalls in defining personas and offers practical tips to avoid these mistakes, making them a valuable tool for teams aiming to create more user-focused outcomes.