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Digital Specialist, Geri, takes us through a conversation about the differences between PPC and SEO, and how they work together. And along the way, we enjoy a nice spicy jalapeño margarita! Give it a listen. She and Catelin have some fun tangents (promise).

Jalapeño Margarita

Ingredients

• 3/4 cup good tequila (we use a nice añejo)
• 1 jalapeño pepper (you'll use 1/4 - 1/2 of it)
• 1/4 cup Gran Marnier
• 1/2 cup fresh lime juice (plus some slices for garnish)
• 1/4 cup simple syrup (or orange juice—try it with tangerine juice. Wow!

This one is a spicy version of an old favorite. 

1. Slice 1/2 the jalapeño into circles for garnish, then dice the rest
2. Pour the tequila into a glass pitcher and put the diced jalepeño into it (more for spicier, less for, well, less spicy)
3. Set tequila/jalepeño mixture aside for 15-20 minutes at room temperatore (the longer the spicier)
4. Add the rest of the ingredients to the pitcher
5. Not spicy enough? Add more jalapeño and let it sit a bit
6. Put ice in glasses, and pour!