Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.

This week we're focusing on working on who is your dream customer.

We'll cover:

• Focusing on a niche rather than a broad market
• Why you should look at buyer/customer personas
• How many customer personas you need 
• An example of a customer persona 
• And how to narrow down and ask the right questions to write your personas.

If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.

Take a look at Chatterbox's Instagram.