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Meet Brian the Explorer. He's 28, he spends 30 minutes in the bottle shop reading every can label, he puts empties on a shelf like a badge of honour, and he's your dream customer -- if you sell craft beer. In this episode Martin Sully shows you how to build a customer persona so specific and vivid that your marketing practically writes itself.

LINKS

Episode page: https://www.snapper.studio/episodes/attracting-customers-customer-personas-ep-4

Part 1 -- Repelling Customers: https://www.snapper.studio/episodes/the-art-of-repelling-customers

Try Mini Martin -- free AI brand strategy tool: https://www.snapper.studio/emotional-branding-ai

Enjoyed this episode? The best next step is a free 15-minute Vision Call with Martin. No pitch, no pressure -- just a straight conversation about where your brand is and what it needs. Book at snapper.studio/discovery