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Scent Branding
Level Up Your Brand
It's been 10 months. The podcast is back with a new name, a new identity, and a story about a topless man with muscles in places Martin didn't know you could have muscles. We're talking scent branding -- one of the most powerful and most overlooked brand tools available. Humans recall scents with 65% accuracy after a year. Visual recall sits at 50%. Your nose wins every time.
LINKS
Episode page: https://www.snapper.studio/episodes/scent-branding-ep-12
Blog post -- Scent Branding: https://www.snapper.studio/blog/scent-marketing
Free Sentiment Tracker: https://www.snapper.studio/brand-sentiment-tracker
Want to know what your brand is really communicating? Try the free Snapper Studio Sentiment Tracker at https://www.snapper.studio/brand-sentiment-tracker
