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In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. 

We cover:

• How every person working in a brand becomes an extension of its persona
• The connection between a brand and its employees. 
• And give you a practical tool to create a charismatic brand personality. 
• We also the misconception that charisma and personality are limited to individuals, not brands. 

Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.