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Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia
Level Up Your Brand
Bek McCutcheon built Fit Test Australia from scratch as a sole trader – nobody else was doing respiratory fit testing properly, so she did it herself. Now she runs a team of eight. Along the way she got publicly called out for publishing an AI-generated blog post, owned it completely, and came out the other side with more credibility than she started with. This is a masterclass in what brand values actually look like under pressure.
ABOUT THE GUEST
Rebekah McCutcheon is the Managing Director of Fit Test Australia, a specialist respiratory safety company providing fit testing, spirometry, audiometry, and ear fit testing. She built the business from sole trader to a team of eight by doing the work properly – with education and genuine care built into every service. She is also one of the most honest guests Martin has had on the show.
LINKS
Episode page: https://www.snapper.studio/episodes/rebekah-mccutcheon-fit-test-australia-ep-25
Fit Test Australia website: https://www.fta.net.au/
Rebekah McCutcheon on LinkedIn: https://www.linkedin.com/in/rebekah-mccutcheon-90551656
Free Brand Vision tool: https://www.snapper.studio/brand-sentiment-tracker
Book a free Discovery Call: https://clients.snapper.studio/discovery
Want to dig deeper into your own brand? Start with Mini Martin – a free AI brand strategy tool built by Martin Sully at Snapper Studio. Try it free at https://www.snapper.studio/emotional-branding-ai
