Brand Foundations: What branding actually is

Level Up Your Brand

Chapters
0:06
Welcome
6:47
What can branding do?
7:39
Brand audits and why they are so important
9:18
Finding your Why
10:57
Unique Selling Proposition
12:18
Understanding customers
13:46
Setting brand goals
15:10
What feelings are your brand selling?
Level Up Your Brand
Brand Foundations: What branding actually is
Jun 08, 2022 Episode 1
Snapper Studio

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Most people think branding is a logo. It isn't. It's every single decision your business makes – including the soap in your bathroom, how your team answers the phone, and yes, whether you use single or double ply toilet paper. In this episode Martin Sully breaks down what branding actually is, dismantles the biggest misconceptions, and walks through the six foundations every brand needs before anything else.

LINKS

Episode page: https://www.snapper.studio/episodes/brand-foundations-ep-1

Blog post -- What Are Brand Foundations: https://www.snapper.studio/blog/brand-foundations

Free Brand Vision tool: https://www.snapper.studio/brand-vision

Book a free Vision Call: https://clients.snapper.studio/discovery