Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Ecommerce Conversations
Surviving D2C's Boom and Bust
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Chris Wichert is an investment banker turned direct-to-consumer entrepreneur.
His luxury shoe brand, Koio, launched in 2015 and quickly scaled. Then the pandemic hit. By late 2022, he says, the D2C hype and funding had collapsed.
He slashed costs, stabilized cash flow, and successfully exited the company. In this episode, he shares his story of boom, bust, and survival.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/surviving-d2cs-boom-and-bust
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com