Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Ecommerce Conversations
Email Pro: Open Rate Is a Vanity Metric
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Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.
In this episode, he shares his methods for driving revenue from ecommerce emails, including unorthodox views such as the open rate is a vanity metric and never unsubscribe dormant recipients.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/email-pro-open-rate-is-a-vanity-metric
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com