Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Ecommerce Conversations
Emotion-Led Ads Cut Costs 30%
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Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.
She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example and other ad tactics in this episode.
For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/emotion-led-ads-cut-costs-30
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com