Can't Be Broken
Can't Be Broken
From Hangovers To Healing; Mr. Krudo finds himself and builds a brand
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What if the party wasn’t the point, and the real win was who you became when the music stopped? We sit down with Johnny “Mr. Krudo” Rosales to trace a raw, unfiltered journey from a tough LA childhood and immigrant beginnings to addiction, two DUIs, and a breaking point that forced a choice. He chose sobriety—and then built a brand rooted in culture, community, and connection that thrives in the very spaces he once used to escape.
Johnny opens up about the hidden trauma he carried for years, the comfort and cost of alcohol, and the night he watched his life cross a line he couldn’t ignore. He talks through what actually worked: a body-spirit-mind reset anchored by daily training, 100-mile months, prayer, meditation, and hypnotherapy that led him to meet his inner child and offer the hug he needed back then. The result isn’t a slogan—it’s a quieter nervous system, stronger boundaries, and a compass that points forward.
We also dive into the evolution of Mr. Krudo, from a killer michelada recipe to a full-service events and beverage brand. Johnny shares how golf tournaments opened industry doors, how album release parties turned into partnerships, and why consistency beats hype every time. He lays out plans for a ready-to-drink line, co-packing, concessions, and distribution, all guided by one promise: bring people together and let the experience speak.
If you’re stuck in the loop—stressed, numbing, searching—this conversation offers a practical path. Start small. Stack wins. Heal inside out. Build something that matters. Then keep going. Subscribe, share with someone who needs the push, and leave a review telling us the one habit you’ll start this week.
Broken Podcast. I am your host, Sea Monster, and today I am blessed to have connected with a young fellow here who um I met actually golfing. You guys know that I golf and that I have a good time and uh like to get out there on the leaks and and and play and sometimes uh sometimes drink, sometimes not. But I met him um at uh one of the courses we were doing down in the Coronas, I think San Bernardino Riverside area. And uh we were uh me and my friend were out there um supporting Los Golfers, and uh and now I've seen him a couple more times. What a a great individual, what an outstanding human being, what a great story he has. I want to introduce to him and then we'll tell you a little bit about what he does, what's going on, and then get to know him. But welcome to the show and the Can Be Broken podcast, Johnny Rosales. Hey, how's it going, guys? Also known as Mr. Crudo. Yeah, Mr. Crudo. Mr. Crudo Crudo is spelled with a K or a C is a K.
SPEAKER_04:Yours I spell it with a K.
SPEAKER_00:Right. But in real, right? It's with a C. C. Yeah. And what was the K for what's the K for just the McKing? Yeah, and that is your brand. That is like what it has right there, right? Yeah, no, it's a it's a great logo. Thank you, thank you. It's a great name, actually, for like and is it brand like is it I know it's branded your your thing, but is it uh where nobody can copy it? Is it DBA'd and whatever it is?
SPEAKER_04:It's copyright uh trademarked. Trademarked trademark the name and the logo. That's so cool. Which was you know, that was essential to to continue on with whatever I want to do with the brand. But absolutely it took a while to take time.
SPEAKER_00:Uh I know when I came up with my my here UAG fit ultimate athlete gym. It was like, what clicks for you? Yeah, what makes sense for you? Yeah. And where you where can it go? But um, did you design the logo or the uh helped out?
SPEAKER_04:Yeah, we we kind of I worked with the designer um and we kind of sat down and just kind of worked a couple things out. Uh initially it was a whole uh different design. Is that you on the picture? Uh I think it's a part of me. For sure, yeah. For sure. Because it's like a skull, yeah, but also it has it has like uh it has so many things uh that I people just see the skull, right? And they see like, hey, just the glasses and things like that. But there's so many other things that mean something to me that's that's on there.
SPEAKER_00:Yeah, yeah, and we'll get into that because you have an amazing story. But um Johnny Rosales, uh, obviously you're from Corona area, San Bernardino's website. Inland Empire. Inland Empire, yeah. We're not too familiar with that over there. You're in the valley, that's right. Yeah. Um, but he's an entrepreneur. He was in the tech industry at one point. Yes. I will get into that, and then he decided to take a chance not only on himself, but his business. A great idea, great concept. He'll get into how that kind of started. But uh, you know, the the the brand, Mr. Crudo, is a lifestyle, a driven beverage, an events brand rooted in culture, community, and connection. And it really is. I know I've had the drinks there, and I know when you you do golf events, you do all these places that you're at, not only golf events, but premieres and shows and people that you've connected with. And um, I think that wherever you're at, based on your energy, um, that is the best place to be. I know, I know, but I've been to that whole as one of the best places. Yeah, thank you, thank you. But let's get a little bit of your mission statement of what Mr. Crudo and the Crudo brand now uh is about. It's uh your mission is to bring people together through authentic flavors, meaningful events, and shared experiences. Mr. Crudo exists to celebrate culture, build community, and create lasting memories while delivering high quality products that support a balanced, intentional lifestyle. Who's this chat GPT that put this down? No, it's a part of me too. I'm joking.
SPEAKER_04:Hold on, but I love it when you put into Chat GPT, right? Like uh please revise it, and it does all that for you.
SPEAKER_00:It does, it does. That's how I do my narrative.
SPEAKER_04:I wanted to say like sound like that, but you know, I'm just typing away and then there it goes.
SPEAKER_00:Yeah, no, no, it's great. Um I'm sure we all use it here, right? Dude, I we use it for everything. Yeah, yeah. It's part of our lifestyle. It's all good. Yeah, it's all good.
SPEAKER_04:Why did I go to college again?
unknown:I don't know.
SPEAKER_00:Shit, I wish they had this when I was in college. Um through your beverages and events, you aim to strengthen LA or La Familia, give back to our communities, and inspire connection in every space you enter. Yeah. And I love that because just reading that when you send it to me and and whatnot, um, it really embodies you from what I know about you. Right? And then we got to talking, and I got the roots or some of the roots, right? Not the full tree. And um wow, what an amazing um story of overcoming adversity. So let's get a little bit into uh who Johnny Rosales, Mr. Crulu is, where you grow up, um, your childhood a little bit, and uh and uh where we're at now. Yeah, man.
SPEAKER_04:So again, thanks, thanks for the opportunity to being here, man. I appreciate it. Thank you. Um this is this is an opportunity I don't take lightly. And when we shared that you when you shared that you wanted to have me here, I was like, man, absolutely. Thank you. You know, I I love what you stand for too, and to get to know you more and more. Um it's the type of energy and and respect that I have for you is is um it's top-notch, brother. So I appreciate you again for the opportunity of being here. So um, yeah, well, how did I how do I start this this life story of my uh I feel like I'm still writing it right now.
SPEAKER_00:As we all are, as we all are here.
SPEAKER_04:I don't know what chapter I'm in, yeah, but um it's not finished. Oh, this I don't think it's ever finished. Never, ever, ever. But you know, we we you know, at a young age, um, you know, a lot of people often assume that I was born here or often assume that I'm from LA. Um you know, the the truth of it is that you know, I was born in El Salvador, you know, back in the 80s, in 1984, actually, September 14, 1984. So it's a long time from now. Yeah. Right. But um, you know, being born in um in a different country, um, and then being brought here at a very young age. Uh how old were you? My eight months. Oh, you're young. You didn't really know in some. I didn't really know inside, right? Okay. Yeah. All I knew was, you know, nothing. You didn't knew America. Whatever, whatever you're being raised at a way. Being raised at here.
SPEAKER_00:And then the stories that your parents or somebody was telling you about back home.
SPEAKER_04:Yeah. Your parents are from there then. Yeah. Okay. So both of my parents are from the same town. We call that a canton. And so they're both from the same town. And um, you know, my mom was young too. My mom was, you know, 16 when she got married, and then my dad was, you know, 17, 18. And they uh, you know, they made a decision to go to um come to the United States, which everybody was doing at the time. Um, you know, they already had family that was um like my aunts and my uncles that already have arrived here um because they were either um looking for a better life or getting away from the war that was going on, whatever the reasons were. Yeah. So um actually when I was um coming here to this country, I mean obviously I didn't know what was going on, but I ended up getting sick. I ended up getting um uh asthma because of it. Okay. Um, because I was always uh, you know, on the cold or in different situations, stressful situations. Yeah, breathing in all kinds of different elements. Uh-huh. I mean, a lot of people don't know this, but we actually really did cross. Yeah. Yeah, we crossed the the border and the you know, the seven of the city. Yeah, the freeway, everything. So you know, and um to hear these stories of what my mom still shares with me that, you know, she got in a car and you know, we were all packed in together and she was scared, and um, or a different story that that kind of like hits me and I look at her sometimes, I just can't believe how brave she is, is you know, when she was crossing the in the settled, like in the in the desert area, um, they were um chasing them, you know, the obviously whoever it was, like it could have been the uh cartels or whoever it would have been. So they were chasing them, and so I was a baby and I was crying because uh we were running. I guess the story was that I you know we were running, so I was crying, and they told her to shut shut me up, like shut the baby up, and all she could do then was just breastfeed me. And you know, she just you know breastfed me and I just stayed quiet. But you know, all that you know, stressful and uh tense situation that was happening, like I was still in that situation, although I was still a baby. Yeah, and um she said that um I didn't stop crying after that for a very long time um because of that situation. But that was just one of the stories that that she still tells me to this day, and I love to hear it because at the end of the day, like it makes us who we are.
SPEAKER_00:Yeah, it's crazy, man. I think about my dad. I was born in Mexico and uh from Chihuahua, and um to have our parents, I I always look at it like this. Um just imagine now today, in today's society, right, where let's say the United States is is is a I wouldn't say you know, Latin America's third world country, yeah, but it definitely needs more opportunity and there's hierarchies over there, it's different. But just to say that we didn't want to live in America and Russia was a place to be, or Canada was a place to be, Russia better, because it's a different language. Yeah. And to take your kids that you have at a young age, eight months or whatever, myself at three years old, and leave and not know the language and not know anybody and and risk your life to get somewhere else, it's crazy. It's crazy.
SPEAKER_04:It's absolutely crazy. I I mean, I I still can't imagine doing that at that age, at 17, 18 years old, you know, taking that risk. You know, that's a huge risk. You run into so many unknowns, and and at the end of the day, yeah, you're you're trusting people that you're going with, but you never know.
SPEAKER_00:Necessity is the mother of invention. Absolutely, man. And at that time, in those times for your parents, my parents, and a lot of people, it was a necessity, it was greater because what do we have over here? Yeah, there's there's nothing going on over here. War, yeah, um, maybe no opportunity, maybe corruption, whatever that might be. And this could be if we get there. Right. And you risk it all to try to get there.
SPEAKER_04:That's collect that's it's it's like the American dream without having the American dream, right? It's risking it all to get to something more than she wants, but you don't know what it is.
SPEAKER_00:Yeah, right. And you know what's going on now, obviously, is the whole immigration thing and whatnot. And it's crazy because everybody in this fucking in this country is a is an immigrant. Yeah. Everybody. I don't give a fuck who you are, what color skin you have, or whatever it is. Yeah. Oh, my parents from Germany, and he's part of German and Irish. Yeah, you're a fucking immigrant too. You know what I'm saying? Just because it's you know, whatever. I I'm all about you know, coming out over here having an opportunity. Yeah, I'm also making sure that everybody who comes here and whatnot doesn't commit crimes as well. So, you know, we're in those times where um they're trying to divide us and all we have to do is stay united. Stay united. You know what I'm saying? That's it. Uh so tell me a little bit more. So you came over here at eight months, parents brought you over, chaos going on in Salvador, Civil War kind of deal or war. Um and then you grew up where and and and whatnot.
SPEAKER_04:I grew up in the uh culture mixed of LA. Okay. Uh so we um first landed in the uh Rampart district around Rampart and Third, uh right by Macarter Park and all that. And I still remember some vivid memories of of having a little Batman car. I used to have a little car, like uh uh you know, like the the bigger Hot Wheels, I guess. Oh yeah. Yeah. Yeah. And uh it's just I mean, you get in. Yeah, you get in. It's the Batman. And I think I was like three or four or something. Was it a metal one, a real solid one or a plastic one? It was a plastic one. Oh man, I got the metal one. You got the metal one?
SPEAKER_00:The one that you put your hands.
SPEAKER_04:Yeah, you're like this.
SPEAKER_00:Yeah, yeah, I got the metal one.
SPEAKER_04:And I used to have that. I used to go and go to the park and just go down the street, and I still have those memories of doing that. But yeah, we landed there. Um and growing up uh in LA was that's all I knew, right? So, you know, you you you learn different things, you learn different uh people, you learn different cultures, you learn different environments really quick. You know, you know sometimes where to go, where not to go. You can talk to these people, you cannot talk to these people. Um, and um so it taught me at a young age to always be on my feet. Yeah and always think, you know, always know your surroundings, you know, always, you know, always keep my eye out forever.
SPEAKER_00:Who's lying to you, who was going up, who's got something going on with or whatever. Really, really, really.
SPEAKER_04:The street smart. Yeah.
SPEAKER_00:Okay. Yeah. And then and then uh you started going to school? Yeah, I started going to school. You fighting or what, you peleonero? No.
SPEAKER_04:You're calmado, you know. I was more chill. Okay. No, but there was there were a couple of fights. They were. Yeah, well, who's that? I mean, who doesn't fight?
SPEAKER_00:Yeah, at that time.
SPEAKER_04:And then you know nobody fights everyone. No, nobody fights everybody. Nobody goes like, hey, let's go meet over there after school. Yeah. At different times. It was back then, and then you know, with with everything, sometimes you just so you get angry for things that you don't even know you can control. Yeah. Right? You know, with life stuff. So you're like, you go to school and you're mad because, you know, whatever you didn't see your dad that weekend or whatever. So something happens, boom, you start fighting.
SPEAKER_00:Your parent your parents uh speak English? Um at that time they didn't. No, no. They speak some now, yeah. So they can then it defends itself. Do you uh uh I know I for me myself, but uh um did you have a problem as you were learning English and growing up, um having a quality, um, comprehensive uh conversation with your parents in regards to the American culture SATs maybe they didn't know about. Oh, what the hell? Absolutely, you know, things like that. Absolutely. Did you get frustrated or things like that?
SPEAKER_04:Well, yeah, because Spanish was my first language, correct? So it was a Spanish household. So by the time I got home and I had homework on English, I couldn't go to nowhere, I couldn't go to anybody to help me with it. Correct. So I kind of had just to learn on my own and and really find friends that would help me too. So I would always play sports. I love playing sports. So whenever I made friends and we had to do some homework or just work on some things, that that's what I would do. Yeah. Because I didn't have that support at home. And it's not to nobody's fault, but not just not you not having it. And so, but it also forced me to learn English um faster because I was that, you know, translator, I was the the one filling out the paperwork for my parents, for my mom especially, uh, whether we're going through immigration, where we're doing, you know, other documents, I was the one that was filling them out or reading them to her and translating. Yeah. So it actually uh it helped me, you know, still keep my Spanish language, but also understand the English language in a different way, not just so street, but also understand what Yeah. Necessity, baby. Necessity, baby, right?
SPEAKER_00:Um, you know, and it's like a lot of our families. Um, you know, we do that and um, you know, you have to fill them in. Hey, this is an SAT. Well, what it's just another test. No, it's a it's a test back in the day. I don't know. Uh they still have the SAT now, but you know, to test to get into college or whatnot, like, oh okay, good luck on it. But they don't understand the importance of like these numbers and testing and all that stuff. But um, it's just a cultural difference.
SPEAKER_04:Huge. Yeah. And and and again, um, you know, my mom's, you know, education isn't like it is here, right? Their education, my mom or my dad weren't really school focused, to be honest. They they just more of like life focused, you know. Let's get together, you know, at 15, 16, get married, 17 have Johnny, you know.
SPEAKER_01:Yeah.
SPEAKER_04:So it's it's they don't know it because it's not being taught to them. And that's a struggle in another country a lot of times. And we're still struggling with that now in El Salvador. But absolutely they're working on it to to help improve, and that's what I want to also do when I go back and give back to the community, is always give back to those communities that don't have those resources.
SPEAKER_01:Yeah.
SPEAKER_04:Because it's not their fault, you know, it's not my fault, my mom's fault that she does, she only has a third grade education, just that she didn't know more than that. Yeah. But if we start having conversations, we start teaching people and we start giving them resources, then you know, we'll give that, we'll make that, they'll make that decision on themselves if they want it or not, right? Yeah.
SPEAKER_00:No, that's up to us definitely to to to give back and to do that. Um my buddy, I who I just got on my first episode for the year, actually just dropped today. It's uh it's called Level Playing Foundation. It's a nonprofit to assist all athletes that don't have the means financially or um in so many different ways to get exposed to play at a higher level. Yeah. And the story really is about me. Uh when my good buddy started this foundation, he's like, dude. You inspired it. Yeah, yeah, and myself and then his kids at so-and-so. But I couldn't play with my parents working and whatnot, and not having the financial means. I I wouldn't be able to play travel ball right now and go to wherever, Florida, wherever these kids are going now. I don't have the money. Thank God I was really good in baseball at one point, and then I had families and had a scholarship in college and high school and all that. So you're good, yeah, no way for sure. But you know, how about those? If you're not good then, you know, you might as well do something new. Exactly. Exactly. But you know, so he's doing that. Um, so tell me a little bit of obviously how how not only probably so many different factors from that um affected you growing up and having some hard times and issues, because I know there's a story here of how you got addicted to some drugs and some alcohol as you were growing up. What were the triggers? What was the traumas that kind of led you into that lifestyle?
SPEAKER_04:Um well, you know, like we said, growing up fast and being street smart as a there's a good and bad to that as well, right? Because um, you know, growing up fast, sometimes you put in situations or you put under certain scenarios that maybe you're for you're forced to make decisions and you're not just mature enough to do them.
SPEAKER_02:Yeah.
SPEAKER_04:Um, and so a lot of the times because you know, my mom was a single, well, my family was a single mom home, um, we were left alone for a lot, right? And so that forced us to be in be alone and kind of grow up alone in a lot of ways. So by doing that, you know, we're growing up and you know, things happen. Um, you know, one of the things that we discussed was um where I was uh at a younger age, you know, sexually abused. And um, you know, back then, even now to this day, I kind of struggle with that a little bit just because it's you feel it feel if like it felt like it was normal because you didn't know any more any better, right? Like, oh, this is just happening. Um, but you know, you struggle with it because it's not normal, right? And it's like, how could I what could I have done different? You know, and you blame yourself, you feel like a lot of feeling at that time. Absolutely, and then I still struggle with that, you know, because you you it's um how can I say it? It's it's um I think about can I have put remove myself from that situation, right? And and so I struggle with that in a sense where like I still blame myself for certain things and not blame myself but take accountability for it too, right? Because you know, for for whatever the situation was, you know, I was still for there or made a decision or made a choice to put myself in that situation. But again, we didn't know any better. No. So so that kind of um and that whole um experience uh was not easy to to to deal with. And you know, a lot of people don't know this, but it was it was um I was alone, you know, in my own head, in my own body, in my own mind. It was just I didn't tell nobody about it. Um I just kind of kept on living life the way you're supposed to live life, you know, smiling and just uh getting through it and out of sight, out of mind, you know.
SPEAKER_00:You were kind of you were you were keeping it to yourself. Parents didn't know, nobody knew. Nobody knew. You were just hey, I'm gonna hold on to this. I'm gonna hold on to it, yeah. Uh was that something um like what was the feeling and thought about that? Was it like some uh was it shame, embarrassment, guilt? Well what was what was the process of you holding on and not or you just didn't know kind of a little bit of everything?
SPEAKER_04:It was a little bit of everything. Yeah, it was like uh like uh just a combination of so many things. Um because uh you know, once it happened, and you're like, okay, you know, you kind of get past through why it happened, you're just like, okay, I guess this is normal, or this is just gotta keep going on with life, you know. I can't stop now. And um, so I kind of started it changed me as a person, it didn't change what I was doing. I was still, you know, either going to school, playing sports, doing everything that I had to do, which nobody knew on the outside what was going on, but obviously inside it was, you know, yeah, going through a lot.
SPEAKER_00:Going through a lot emotionally and in your head and stuff like that. What was going through the head during that time? Was it I don't know, I mean, was it a mental thing of breakdown of like suicidal thoughts? Was it how do I, how do I and it is are are some of those thoughts the reasons maybe that you got into numbing the pain of like using some stuff? Yeah, absolutely. Did you start like with recreational drugs like maybe marijuana or no?
SPEAKER_04:I actually never really liked smoking. Okay, because I have asthma, so that's right, that's right, that's right. I kind of always like stay out of stay out of asthma. I mean stay out of weed because it's gonna affect my asthma, right? Okay, all right. But um, no, what I started doing to help uh the situation as you we want to say help it, but it's not really helping anything, right? Yeah, was drinking. You know, I come from a family of drinkers too. You know, my dad and um my grandpa, and you know, a family just of it's okay to have a couple of drinks, and yeah, it doesn't matter how old you are, you that's what we do. Yeah. So that became normal to me. And it became normal to just numb the pain away. What was the outcome? The beverage of choice. Beer. What kind of beer? Uh back then it could have been Mickey's man, and I was happy. Yeah, Mickey was crazy.
SPEAKER_00:Crazy horse. Yeah. Well, I mean, come on, I didn't have a budget to drink either. So that's true, right? Three dollars to get the drop. As much as you can in one big bottle, abominable. Yeah, okay. So then uh so then you would drink. And and when you had your couple sips, how did it go from like just drinking to like, hey, I'm getting fucked up now and I'm abusing it, or or you know?
SPEAKER_04:I didn't know that till I didn't I didn't start realizing that till I started getting older. You see, a lot of and and this is where I I understand people where they come from, right? Because some people use alcohol to have a good time. I get that part of it. Others use it to numb, others use it to get away, other whatever your reason is, right? Well, I started using it at a young age to just escape my reality. But you can't, I realize you can't escape your reality. And so what I was just doing is just consuming alcohol, consuming, consuming, consuming, but nothing was really changing until I changed myself. You see what I'm saying? So it's the my reality was it was still happening, it's still there, it's still in my head. Well, what am I doing about it? How am I fixing myself to kind of get over that situation?
SPEAKER_00:And I and so then you were drinking, well, it's obviously you probably uh I I'm assuming I you tell me, but when was the first time you had a drink or the first time you got drunk? Uh the first time I got drunk. The first time I got drunk, I had a drink.
SPEAKER_04:Um I want to say I was 12 or 13 when I got drunk.
SPEAKER_00:Oh shit. Yeah. Okay. And then and then after that it would kind of just happen how often or what?
SPEAKER_04:Um more recreational, whenever I can get my hands on it. Um if there was a family party for sure, I'll get a couple drinks.
SPEAKER_00:Yeah. But at that time you were using it um as a lot of people do for parties, like you said in a van or something, but you were still using it also uh alone? No. Okay. No. So at that point it wasn't that dark. It wasn't that dark. Sometimes it gets dark when you're like you said, abusing it for numbing pain and whatnot.
SPEAKER_04:It started getting darker when I got older. Because you know, things continue to happen. So it was just more like, wow, like when is it gonna stop? You know, so it was um it was a sense of uh just getting away from my reality that I was in, and alcohol was the only thing that can help me during that time. And because I grew up fast too, it was um, you know, alcohol and just life, man. Just living like I lived fast. Yeah. Even though I was young, I was playing sports, I was doing what I had to do going to school. Man, it was being in the streets or being, you know, playing sports or girls or whatever it was. It was just it was non-stop. There was nothing stopping me from you were into everything. I was into everything. Like, what's up? I'm there. Yeah, uh, yeah, like I was just I'm in it to win it. If we're gonna be in it.
SPEAKER_00:Johnny Rosalia's Johnny on the spot. Johnny on the spot. Um and after high school, let's just say obviously, during this time, um abuse continued during during this time, you're using alcohol, you're getting drunk. Was there another drug that during this time that you were using? Um how did you get into other drugs or other means of stuff? I I drank through high school.
SPEAKER_04:I drank through some some junior high through high school. Um and right after towards the end of high school, um, I actually ended up having a son. So it slowed me down a lot. Um, so I was only drinking maybe once in a while, which whenever I you know I could get get my hands on on alcohol. Um, but I wasn't living with my mom anymore. I was actually living with my baby's mom at the time and their family, so it kind of helped me get away from all that. Which but nobody knew you know what the issues were with me or anything like that. I was just, hey, I'm having a baby, I'm here, let's let's make something work.
SPEAKER_01:Yeah.
SPEAKER_04:And um after we we were together for some time and we actually ended up splitting up, is where um I made a move to come to the valley. I moved to the valley for about a year with my dad. Uh we had a um he had a house here out of uh Archwood by North Hollywood. You remember the Bank of America shooting?
SPEAKER_02:Yeah.
SPEAKER_04:Right there, that street.
SPEAKER_02:Yeah.
SPEAKER_04:And um we were there, and that's really where drinking was like it took off for me. Um it was all the time. You know, now I'm talking about 19, 20 years old. Okay. I can get my hands on anything whenever I wanted, making some good money. Yeah. I was working. So, you know, some odd jobs or whatever you were doing. No, I was actually working at had a good job. I was working at Sprint. Okay. Yeah, I was working at Sprint, and we were making some good money. You know, you give a kid 19 years old making 60, 70k a year. Yeah. And then you're making cash on the side, you know. You just no no more no more uh ODs. No more ODs, man. No more ODs. Yeah. So then yeah. That's when I started drinking heavily going out. Um, and uh, like I was just sharing right now, too. That's where where I first touched um Coke. And when it was given to me, um, you know, it was it was nothing like I didn't feel nothing. Obviously, I liked it because it was uh an enhancer, as you can say, but it was like okay, I just did it. Nothing big or nothing to be proud of. It was just something like, okay, cool, I got it. And um, you know, that that kind of um it was funny because at the same time that I was trying that, I ended up getting a DUI. I was 20 years old uh when I got my DUI. It was um August 11th of 2005. I still remember the date. 9-11. August 11. Oh yeah, 811. 811. And um got my DUI, so um I had to go to all these classes and and do all these programs, and and you know, nobody feels like they have a problem until you realize you have a problem, right? Yeah. And so I'm like, oh cool, I'm not gonna change anything, you know. Um I'm okay. I got caught. I got caught, so what? You know, be better. I'll be better, you know, continue doing what I gotta do, gotta do and whatnot. So I'm still living life, still living fast, still making money, still supporting whatever I need, you know, my my lifestyle. And um, you know, so what is what is it? The the chances of getting a second DUI are higher than getting your first DUI. Is that right? Yeah, yeah, okay. It's a proven fact. I don't know the number, but it's proven. Okay. So fast forward what to March of the following year. I ended up getting another DUI. Were you here in the Valley at that time? I was still in the Valley. Oh, yeah. So you messed around in the valley. Oh, so check this out. That's how you left. That's why I left.
SPEAKER_00:So I was working that day. Okay. LEPD. I knew you were LEPD. No, uh was that LEPD got your highway patrol? No, no, it was LEPD. Okay. So were you in Van Nice data? I was in Van Nice. Oh, yeah. See, I already know. See, I already looked you up. Yeah, no, no, we got you.
SPEAKER_04:So yeah, I was working that day. And, you know, we're having a good time at work and we're selling and we're celebrating and boom, boom, boom. So I couldn't drive because they had suspended my license. So I called my brother, like, hey, come pick me up. I gotta go out tonight. You know, I gotta go home, get ready. We're gonna do this and this and this. My brother shows up, picks me up. I'm like, hey, I'm I wanna drive. You know, I'm feeling good. And man, he was like, nah, I'll drive. I'm like, nah, bro, I'll drive. I'm not feeling good. Pulling out and boom. Gotcha. Yeah, I get pulled over, and then that one was um, you know, that one was uh a little bit more scary because there's a a lot more to it after you got your second DUI.
SPEAKER_00:Yeah, you probably did you do did you do what they call a county lid? Did you do some jail time?
SPEAKER_04:Yeah, I had to do some jail time, and then we had to do uh like the hand program. Um I had to do put something in your car, no? No, no, no, no, no, no. But that's the third time. You know, from working at Sprint, you meet a lot of people, right? Great connections. So I was able to get in contact with a great attorney that helped me out a lot. Okay. Which cost me a lot of money, but yeah, yeah, it helped me out a lot. Ain't cheap, but you know, it helped me get out of a lot of uh legal issues that I had.
SPEAKER_00:So Okay. And then uh and so then fast forward a little bit more, obviously, we got two DUIs. Well, we're still doing technically only have one, so they dropped the second one. Ah, that's what is a good attorney. Look at this guy. It's gonna turn right there. But it but in reality though. In reality, not in the uh what are the I got booked for two DUIs. How about that? There you go. What are they called? The metal world? In the metal world? In the metal world, yeah. Metal world, you have two, but in real life you have one? I have one. Okay, cool. Um, all right. I want to make sure I get that on record, too. Two D UIs, baby with the girl here in the valley. Yeah. And then that didn't last either. No. Okay. Just moved on, right? And then we moved. I mean, you had tried the Coke. Obviously, we we established you tried the Coke first time, didn't really do shit except enhance her. Yeah. And then uh-huh.
SPEAKER_04:And at that time, you know, again, uh all that was happening, and um, I ended up meeting my my ex-wife during that time. Okay. And uh so we were um just kind of dating, making sure that we were, you know, growing up or whatever it was at that time. And um no one knew that I had a you know, either coke problem or anything like that. Because I never thought I had a coke problem. Right? I'm just using it recreationally whenever it was in front of me, which was often. Yeah. It appeared, it appeared often. You know how it is. Yeah you never wish for it, it's there. Um, but yeah, that's I I kept doing it. Um I kept drinking. Uh drinking has always been a part of my life. I look at I look back now, and you know, like I said, I'm 41 years old, and and um I look back at it. Drinking is like I can give you stories from every episode of my life that has happened. It's always involved drinking.
SPEAKER_00:You've used that that mainly to either numb some pain, celebrate something. Yeah, it's been graduations here, family parties here, uh gatherings, reunions, all these different things that you're just like, hey, man.
SPEAKER_04:My son's birthday party, man. It was it wasn't his birthday celebration.
SPEAKER_00:Oh, yeah. Yeah. We're throwing you a birthday party. You can't drink what I'm drinking for. We're celebrating your road past. Yeah, yeah. Um okay, so then that was it. And then use coke. Did you continue then obviously to use coke or any other drugs or um Yes and no.
SPEAKER_04:Yeah. Yes and no, because um I started using some other stuff too. I've tried crystal meth as well.
SPEAKER_01:Okay.
SPEAKER_04:And um, but it wasn't um it wasn't something that I was doing all the time.
SPEAKER_00:It was just whenever whenever you you have it in front of you, really. Yeah. Yeah. The way I look at that sometimes, or like the way I'm looking at it right now, is like, oh, this is a night for wine. It's nice and cool outside, we're having some steak, or it's hot, you're gonna have some beer. You know what I'm saying? So it's kind of one of those, yeah, let's hear. Let's do it. Oh, it's this kind of event. Let me get a little bump, you know? Yeah. Okay, all right. Um, so you would say that did you get addicted to alcohol or to alcohol and other substance stuff? Like, did you have a substance abuse in other stuff, or the other stuff was just it was there, cool, but I'm not really addicted to it. Um, I was addicted to it.
SPEAKER_02:Yeah.
SPEAKER_04:I was I'm not gonna lie. Okay. Yeah, I was addicted to it because it it became a necessity to have. Yeah. You know, so it was either when you're making phone calls all the time to get it, or you're calling somebody late at night to get it, you're just having a good time, you have a problem.
SPEAKER_01:Yeah.
SPEAKER_04:And that's what that's what kind of led to. You know, obviously it didn't start that way, but it leads to that. And um, so um, you know, it was one of those things where it was just like it was just happening more often than it should have. And um obviously it always I never touched anything without alcohol. So it was always alcohol first. That thing gave you kind of that confidence like I got this shit. Yeah, I can drive. I can drive, I can do this, I can go to work, I can do what I have to do. Yeah um, and uh and so it's like what what has alcohol given given to me at that time, right? I'm not thinking about this, hey, let's just keep going, let's just keep going.
SPEAKER_00:Yeah, and so then this progressed. Obviously, um I think there's another story where you have how many kids you have? I have five kids. Five kids, and um and throughout this whole time of trying to fulfill a void kind of probably um with what traumatic experiences you went through at a younger age, um being Johnny on the spot all the time. Yeah, right? Of like, hey, I'm Johnny, let's go. I'm in, I'm in.
SPEAKER_04:And built that you know, persona of of you know, energy of being there, of being the that guy that's always having a good time. Uh whatever you want, we'll make it happen.
SPEAKER_00:Yeah, because you were masking some internal stuff, and I'm not just saying that that that abuse played I mean, probably the main role of it, but there was other stuff probably.
SPEAKER_04:I could say now that the abuse uh played a big part of it, but it wasn't everything because it was a broken, uh, broken household too, you know. It was uh not having that that um that father figure at a young age, um, always looking for acceptance, feeling like you're not worth anything. Um, you know, because those are some of the emotions and feelings you go through when you don't have that support. Yeah. And again, I don't it's not something that I blame people for, but it's something that's needed as a child.
SPEAKER_01:Yeah.
SPEAKER_04:Um and I look at it now and it's uh when you're masking these things is is because you you accepted it at one point, but you didn't want to accept it again. Right? So maybe at one point when I was a kid, I did accept it like okay, then maybe I'm just not good enough, or maybe I'm just not this person, right? And I don't want that feeling anymore. So how do I not feel that again? Yeah. You know, just keep keep going with life fast.
SPEAKER_00:And so then um you're older, yeah. You're still doing drinking, you're still whatever. What age did and how long did the abuse and addiction stay with you? And at what age did you like say I'm s that's it? And was it like that? Like, was it I'm freaking done, and the next day like cold turkey, or was it a process?
SPEAKER_04:Um it was a process to start, but the the day, the last day it was cold turkey.
SPEAKER_00:Okay. So at one point you said I needed fucking help.
SPEAKER_04:Yeah, yeah, yeah. I was looking for help.
SPEAKER_00:And and you did you go get help somewhere? Yeah, yeah, okay. I did all that.
SPEAKER_04:Um, you know. You did like uh like an AA stuff? No, I didn't do A. I did uh uh outpatient rehab. Okay. I did um, you know, therapy, I did all that good stuff. Uh try to figure out myself and figure out what's going on in my head, or just saying how I can change my lifestyle. I was tired of it. Um, but you know, this is now we're talking about in our 30s when I started realizing like, hey, like I'm getting tired of this life. Yeah, yeah. Exactly. It's not bringing me shit. And at the same time, but when you live life so fast, you don't think you're gonna get past a certain age. I never thought I was gonna get to 30. I never got once I got to 30, I never got thought I was gonna get to 35. And then 35 came, I'm like, fuck, I'm still fucking up, I'm still doing this, I'm still not still here. I'm still here. Like, when am I gonna? I mean, I had my goals, right? I wanted to get my first, my first house at 30 or whatever it was. I wanted to get my you know, have a good career, I wanted to have my family. I had all those things, but it was more like I didn't know that I was, I didn't think that I was gonna live past a certain age. That's just always been my mindset. So that's why I've always been fast at every time. Live now, live now.
SPEAKER_00:Yeah, I think a lot of people have of like dreams and goals and all that, but the reality of it is is what are we doing to reachie those things, right? There's not a plan. So you had like, hey, I want to get a home, I want to do this and all that. But what are my actions doing to get me where the fuck I'm talking about, right? To give me that house, to give me that that that whatever I want, right? Yeah, and so there wasn't there wasn't a really a a plan. I mean, you were doing something.
SPEAKER_04:But just living, man. Just living. Just living, man. Just going from job to job. Yeah, you know, you you know you've you come across certain opportunities or things happen in life that you don't, you know, you don't know how they're gonna happen, and they do, and we were able to I was able to get a house, still support the family, you know, and um you had a great job, you know. We both had great corporate jobs, and I was still doing what I had to do. Yeah.
SPEAKER_00:And then um I know you said you had some therapy work, and then uh you went through outpatient and outpatient, correct? Um in Jerupa Valley. And then and then you really relapsed.
SPEAKER_04:Yeah, so what happened was Like it didn't work. Um it did and it didn't. Because I did stop drinking before for about eight months. Um that was the longest I've ever been sober before now. And um and I did it, and it's funny you told me about your story about your brother and all those, right? Because I was drinking all those still. And I'm like, man, what's the point of this? Like, what am I what am I still doing? Like, am I really dependent on this taste of beer? It tastes like beer. Yeah, it doesn't taste anything. So then I'm like, no, I I remember I made that decision. I'm like, I'm just drinking empty calories, give me a 12-pack of Coronas instead. There you go. And then that's what started it again. Started again, yeah.
SPEAKER_00:And then and then and then eventually we're at the point where right now you are sober and uh all that for how long now? Uh two and a half years now. Two and a half years, yeah. And what happened? Like, why did you all of a sudden go? That's it, man. Yeah, right? Like, did you go back to therapy or how did this all transform into saying, I'm done with this shit?
SPEAKER_04:Um, a lot happened in the last couple of years, and I'm talking about four or five years now. Um, with life, you know, um I was married, and I said my ex-wife, I was married, so we went through a separation, eventually ended up getting divorced. And um during that time, um, you know, you it was some pretty dark day, dark days, you know, uh some dark times because everything that you work for, and I'm and everything that you work for, like as far as having a family, having a home, having the materialistic things that you think are worth something, everything that you work for is just slipping out your slipping out your mind, uh out of your hands. And you can't do nothing about it. And um so I was I knew that if I kept going, it wasn't gonna end up good for me. Because at that point I didn't care. I didn't give a fuck. And when when I don't care, I really don't care. And I'm just gonna I figure that if I was gonna hurt somebody, it might as well be me now. And that's when before the separation and things like that, um, you know, the suicidal thoughts come through your mind, the depression comes in. You know, there was a time in my home where I didn't want no marriage because I didn't want to see myself. Yeah, I was so ashamed of who I was um because I wasn't happy with who I was based on the things that I had done in my life or things that have happened in my life, right? And so um I was now becoming something that I would I didn't like to see or feel or just be a part of anymore. And um I remember this uh clearly because um what really kind of started triggering to change me was my children. You know, um it was my kids. One time uh they were with me on um they were they came with me that weekend, and um I had an event, and this is when I still had Mr. Crudo doing events and stuff like that. Well, I mean I I have Mr. Crudo now, but kind of on the beginning parts of it, and I would drink at these events because you know I'm I'm having a good time with everybody else, right? Yeah, yeah. I'm enjoying myself. So I drank, you know, and I was going through a lot. I had a lot of emotion inside of me. I have a lot of anger. Um and um so I got home and um my kids were home, and um, you know, I was just more like I didn't feel like they loved me. You know, and when I felt like I didn't love me, it was just me not loving me, but I felt like they weren't loving me. And so then I was just like, man, like if you don't want to be here, don't be here. And and uh I I took that to another level that I shouldn't have, just angry at myself. And they, you know, they they went, they took off that day. And that kind of started a little I kind of planted the seed in my head of man, this is now becoming something more than I can control now. And um so the last day that um so fast forward now we're still going through the separation divorce process, and you know some dark times, very dark times. And fast for fast forward, so uh we're selling the home now, and so um I had to go and clear out the garage and some things because we're selling the home, so we have to prep it. And so I'm prepping it, you know, by prepping it, just throwing shit out. I didn't want nothing from that home. Be honest, I didn't want nothing from it because it was just empty for me. So we got this big old trash trailer, I got my boy, and we just like, bro, let's just throw everything out. I don't want nothing. You know, I was supposed to take some things that were that were supposed to be mine, you know, there goes 50-50 on divorce or whatever. I'm like, I don't want shit. So we just start throwing stuff, to start throwing stuff, start throwing stuff, and I just got um this wave of emotion that came over that came over me, you know. Um I saw something that I want to see, and when I saw that it was just like you know, like I know how to get rid of this feeling. Like I just don't want to feel this right now. So got some beers, started drinking. I argued with my ex wife still that day. My kids got to see that again. And um, mind you, I don't live in the home anymore. Um, but um just um going through that whole situation that at that at that during that day was was hard for me. It was one of the hardest things I had to go through in my life. And um so I drank, we drank, we got it, we took off and we ended up going to um one of my uh like he's like a brother of mine. He had a ranch and uh we kept drinking. Kept drinking had a good time and I said let me make a phone call. Let me get something right now. And um sure enough I was able to get it and that day I was still getting high I was still doing what I had to do. And what sucked was the next day my kids had the f uh the first day of school too. And um I never missed the first day of school. I always go no matter what was going on in my life I was always there. And here we are at you know two o'clock in the morning still drinking fucking feeling sorry for myself and just blaming myself for everything and then three o'clock still comes in and then finally um finally um I remember I was at this little my friend has like a little bar area and um I was doing it I was kind of hiding from everybody doing it you know how it is you have to get away from everybody drinking and then um we get emotional because I st I still remember that. No yeah it's a feeling yeah yeah um you know I was just that at that day that day I was just so tired of everything bro like I really really was man I was just tired of of life I I um I didn't know what to do anymore and I always knew what to do I just didn't know what to do anymore and um the person that was with me during the time um she saw me she's never seen me do anything um and she saw me doing she's like what are you doing I'm like I this is what I do straight up told her this is what I do she's like no you don't that's not who you are I said this is what this is what I do this is what I this is what I have and she looked at me with like this this this face of like just um like that's not who you are like you don't have to do that anymore and um and I broke down and cried I broke down and I just cried and I kept crying and crying and I was just like I'm just I don't know what to do then. And so I gave it to her. I gave what I had left I gave it to her she got rid of it she threw it away um and we took off from that from my from my um I'm gonna call it my brother my brother's ranch and um we went to her place and I remember like I like I said I was the kids' first day of school the next day and I showed up late showed up smelling like alcohol I didn't have to shower any chance to shower showed up looking like shit and you know I only made it to my my youngest um first day of school um and I look like shit I smell like shit my ex-wife is there she's like what's wrong with you you know and I'm like I don't care what you say right now you know yeah um but I miss my my daughter's and I miss my son's first day and and it hurt me it hurt me it hurt me it hurt me and then that's when I was like I can't do this anymore I can't continue living this life and that was the last day I've ever touched everything.
SPEAKER_00:No shit you know it's crazy how we remember the worst day of our life and it's hard to remember the best day of our life yeah you know what I'm saying yeah because pain pain and that's why this this can't be broken and overcoming adversity is the catapult to change yeah it really is because if you're happy and everything's great how the fuck are you gonna change you don't want to change you want to continue that when you're in dark places emotional places um times of of the worst time of your life that was the worst time of your life and the best time of your life though yeah because that was the day that you stopped that was a day of recognition that was the day that you realize something at that point that catapulted into change um I always say nobody can change unless you not want change but you realize like nobody ever thinks they have a problem until you do but you can't change unless you realize that you do. Yeah right and that this whole time you're like ah it's cool fuck it I just keep doing it whatever um but you know I have to say this um because we've been having this conversation and um man what an amazing story of overcoming adversity I think you're one of the top three that I've had on this that I'm looking at you I'm feeling your energy and visualizing how your life has been going through this whole time and I'm almost looking in the mirror not in all that stuff but looking at some stuff of adversity that I'm like holy fucking shit I can feel that pain. Yeah I can I can comprehend what he's going through in in some aspect or not I know exactly how the fuck internally you feel and and how it felt the following fucking day knowing that you've got rid of fucking something as well. Yeah. And I I want to say congratulations first of all thank you man um and and and I know it's not easy but I'm sure it is easy too. Yeah you know what I'm saying? Yeah because it's not because you have all these memories of like partying as well there were good times for that stuff. Yeah but also how life is better now I see you and I don't granted I don't know you that well and but I follow your Instagram and goddamn you're doing a hundred miles every day or I'm sorry every month yeah you're in the gym you post up consistency always wins you're an influencer you have a great brand you have great business I'm sure your life with your kids has changed I'm sure your life with your partner has changed and so many different things the doors continue to open for you you're here and I'm blessed um and so I just want to say congratulations to thank you mother thank you there's nothing better than to have somebody in front of me who continues to overcome adversity can continues to be real you struggle like uh do you feel like right now like there's sometimes an urge to dip dab in it I'd be lying to you if I if I told you no yeah because um something that um something that obviously with numbing is uh we don't just numb the past experiences that have happened you know the the bad stuff that's happened we also numb the real life scenario the real life day-to-day things yeah you know finances spousal problems um children sometimes you know business you know whatever it is and so now that I don't drink and let's just say I get stressed out or I have anxiety like I mean I've I could tell you I've maybe had maybe two three anxiety attacks where I'm like a shah will take this away it I and you know she she knows I've actually shared that with her like I you know I'm surrounded by alcohol now because I have it I I have to kill at home yeah but no I don't don't touch it I I just don't even go towards it but anxiety and stress and all those emotions that come with that are still valid are still okay to have yeah now I just accept it for what it is and it's just the moment you know before I'd be like you know what I had a fucking bad day today bro let me get a six pack let me get a 40 of this and just forget about it.
SPEAKER_04:You go to the gym now go run. I go to the gym I go run I meditate now you know I do all those things and then something that you know because we don't know I didn't know how to do this shit. I didn't know how to meditate before I didn't know how to do go to the gym you know I play sports but I didn't use gym as therapy I didn't use asana as therapy I didn't use conversation as therapy before it was just like hey what are we doing just to do it. Yeah now you go to the gym you walk in and it's energy brother like you walk in and I see you know people that I know and I'm like hey man I'm happy you're here how's your day going what's going on with you yeah and as and that right there is just it's a it's it's a stamp on like this is where you belong. Yeah right like hey man I'm happy to see you here too man what's going on with you hey I saw you at this event last night how are you at the gym this morning or whatever it is yeah and um so I've I've learned to switch it up and those things that I enjoy now I look forward to those things more I'm not running away from anything I'm going towards what I want.
SPEAKER_00:Yeah so my brother always says because I I do I've done ultra runs like 100 mile races 25 races and goes I mean 100 miles I mean nothing either no it's it's hard man it's super hard but he says you're either running towards it or running away from it like the alcohol he goes bro you're either running towards it and diving deep into it or you're running away from it and he goes that's why you run shut up don't be mad at me because I drink and you don't drink you know but um uh do you drink let's get her on the mic no no she doesn't drink I don't drink okay well that makes it easier I guess no yeah yeah better better if she did would you whatever no it's her life it wouldn't yeah it's her life I wouldn't I wouldn't want her to get drunk or or you know be around me drunk you know I see enough of that already yeah oh that's the next question um obviously you run a successful business and the business is tell us a little bit about it I can explain it but I'm sure it's your business so tell us a little bit of the name brand uh whatnot and what you do and uh and then uh how you're around something that you don't do anymore. Right. Yeah go ahead. There's the irony into that right there's super irony so yeah so Mr.
SPEAKER_04:Crudo obviously it's um you know for those that don't know it means Mr. Hungover. Irony in that um but how it started worse as you get older too you get tired now right couple days but the thing is you know all the the all the stories that we talked about and and you know how alcohol has always been a part of my life I could say that that's always been a part of my life you know it it has been I am I am how can I tell you like I'm not who I am if I didn't go through those things. Correct. Right so during the time um when we when I started uh Mr. Crudo it came uh as an idea it was just an idea to get something together I had a great uh recipe let's bring it together with a couple of friends that we had at the time and we were in the kitchen one day and it's like let's come up with a name right and again I'm already living that life you know we're drinking having a good time we're partying hey you already know who you are boom you can be Mr. Crudo cool I like it right so stuck to it and it was just a side thing it was just a fun thing to do it was like let's go make some extra cash let's get into some events let's see where this goes yeah it was fun because it would it brought a lot of the family together as well we were having some good events um we were out there having a good time but everything only lasted so long you know you're out there having a good time you start drinking you start doing this you start doing that and it started becoming something more than what it was meant to be so going through the separation going through divorce I took some time off from it um and um I didn't know what I was gonna do I got um I got laid off from my job um I got um I took some time off I was like man what am I gonna do next you know the only thing that was being consistent during the time and this is why I say consistency always wins was I was going to school I was in college.
SPEAKER_00:Where did you go to school?
SPEAKER_04:The Rye University online. Yeah yeah and um yeah because you came from the software business or the yeah we were we were in IT IT we were in IT so um I wanted uh I wanted to get a degree and I this happened right after COVID too I'm like let me let me see if I can do this and I did it and um we were going to school I wasn't working I was going through it if you if you can just imagine right yeah like man 38 39 what am I gonna do next what have I done the last 20 years of my life COVID right all this shit all this shit you're sitting in a room for five days thinking about shit that day and is this really life is this really life I'm in my daughter's pink room like they that's where they lock me up man I don't belong in this pink room yeah and uh so um I took time off and I really didn't know what I was gonna do next and so we're going through divorce and finally when the divorce came um which is March of uh 2024 I think it was and I was like you know what I got Mr. Crudo here you know and I know myself I think we all know ourselves when we commit to something you know what the result's gonna be right yeah and I'm always been one of those people we've talked about this now if we're gonna live life we're gonna go all in yeah right and I think let me go all in on this let me see where I can go with this you know if I've done it for everybody else I've done it for all these freaking companies at the end of the don't care about you. Let me see what what I do here. And sure enough um I started with the started full time with the business of like March April 2024 and um started doing some events but started getting to different type of events. So before I started with like car shows those type of events um and then I started getting into some golf then I started getting into some um music which I met some great incredible people that have helped me through the way too yeah um when I got into golf um I wanted to get back into golf a long time ago 2023 2022 when I started seeing some golf tournaments I'm like they don't have this at golf tournaments but I wasn't ready back then I wasn't in the mindset I wasn't in my space I wasn't into I was still trying to figure shit out and so um I saw some people that I knew started getting to the golf space when I started doing this full time so I reached out to her uh her name was Melissa and um she's like yeah you can do this I'm like okay cool how do I start and so she connected me with somebody and so I started getting to like maybe one or two golf tournaments that way. After that I started this is why I tell people you have to post what you do because if not people don't know and so I started making videos pictures and and just posting that on Instagram and sort so people started seeing what this was which was something new at the time.
SPEAKER_00:And and just to let everyone know Mr. Crudo is a um a service of uh alcoholic beverages to both alcohol and non-alcohol so Mr Crudo started with just the Michelada Michelada your mix my mix which I got a little bit of here yeah I brought you about it no name no nothing it's like secret secrets that yeah you know okay kind of working on something else and then you do palomas and all that but it's a service of alcohol or non-alcohol beverages at at events and parties and whatnot.
SPEAKER_04:So my goal has always been to have uh uh a product right I want a retail product or um RTD what they call them ready to drink and I want to get into concessions distribution all that good stuff but you know I I started kind of backwards I just had my recipe which I still use now but in order for it to get into distribution things like that you need to find you know a co-pack or you need to find certain things that need to get done to do so right so that's what we're working on now. But it started with the Michelalas so I started getting into golf tournaments and then I met some amazing people that got me into this world that I never thought I was going to get into which was like you know the entertainment music type of world right um where um when they say you know sometimes your life can change from one day to the other it really does. I was at this golf tournament back in August of 2024 I remember I was sick that day um I actually threw up the whole morning um I don't know I ate something bad I guess and so I was throwing up a setting up and my boy Angel shout out to Angel um he's like you know he invited me to go to this golf tournament I'm like bro I don't feel good I think I'm gonna have to call it a day he's like bro just stay just stay please for me you know so I'm like okay cool so I'm there it's 110 degrees um it's hot it's hot like right in the summer and I ended up cutting my finger when I'm cutting up some fruit so I'm bleeding so he he he sends out um whoever it is from the from the country club and they come and they wrap me up with the whole bandit and everything I'm over here pale throwing up and it's you know towards the end of the day and um I meet some incredible people that um were having some were having a party the following day and the party was for um Himelos de Sinaloa the group so they were uh releasing a song and so they're like would you like to come? I'm like well yeah why not and still I was still sick and we were there all day and then the following day I had to go back and so we had an event at uh their residence and I didn't care bro I did it they put me like in this little kitchen island making drinks ever and while they had somebody else serving like a full bar and I just did my thing. I did my thing started meeting people I saw some people that I you know kind of knew but not really but also want to introduce myself to and started connecting with people man and then that just um opened up the door for other things right um it well it opened up it opened me up to meet people in order for me to go to other things because it wasn't just now hey who's that guy it was like hey that guy's pretty cool or that person's pretty cool let me let me work or with him or let's do something together. And so that started going into the entertainment side of things but I didn't leave the golf side I still continue doing on that and so now we're we're heavily into the music part of it um where we do album releases we do um we do song releases we do uh events for artists um and then we're also doing golf tournaments yeah all the time now you're we've also we also help coordinate our own tournament as well where we're gonna do another tournament this year uh yeah I think we talked about that last time I think Coco's gonna do one yeah um I don't know because he's a member here at Port Ranch.
SPEAKER_00:Okay. So I'm sure you'll be there.
SPEAKER_04:Yeah yeah yeah and and so it's it's what started as a Michilala uh company is turning to evolve into much more now um I do events obviously I do also bartending services so I have a team of bartend bartenders if we need them um to go out there and um but again my ultimate goal is to have a product yeah excuse me to have a a brand out there in the stores so that's what I'm continuing to continue to work on.
SPEAKER_00:Yeah and the brand is really cool because of your mission statement how you do it differently and where you came from and whatnot but it's more for the community yeah um and and to give back and and that's the whole purpose. Some people just do it for hey this is a side gig you know I have a nine to five and that's kind of maybe how you started and whatnot but now this is it. Yeah this this you're in it and and I see where you're at in in every you're in everything like you said in music golf tournaments you know uh what do they call them uh release parties and whatnot um and that's amazing you know and and you know how you got there was because energy again we talk about energy you know um that's how you're we're here now because I think you and I are at this energetic people bouncing some stuff I met you what's up um taking pictures whoever I can you know what I'm saying um that's networking it's networking yeah it's networking but it's also being real I'm I'm as real as it comes you know I'm not trying to fucking what I got is what I got what you got you got what we got to help each other is what we got. That's it. That's all we have.
SPEAKER_04:That makes sense it does you know and what we got what you got I got what we got and and see and like I said it's all been part of this journey right so we talked earlier about you know the alcohol and all that good stuff but how many masks did I wear back then? You know how many how many facades or how many personalities did I go through to to not be real and just keep on building something that that I was trying to build for myself that I vision that I thought for myself until I said you know what this is who I am this is the authentic self of who I am and you know you love me you love me you don't you don't this is who I am and it's helped me so much now with with the business as well I've always been good at networking I've always been good at you know energy right and talking to people and and and scaling that to another level but it's a different sense of um I don't know if it's accomplishment or something a sense of I don't know but when you do it for yourself. Yeah you know it's because now self-fulfillment it's self-fulfillment now this is like I can walk into a room and I can be comfortable with myself um and be comfortable with who I am and not have something in my hands you know or I'll call it making me comfortable yeah to be in that room or making me comfortable to go have a conversation with you. Now we you know we I could shake anybody's hand yeah and I don't have to mask I don't have to mask anything and this is who I am you know and yeah and I think that's what um I know that's what uh the difference maker is now that's why you asked me earlier how do you stop from how do you go cold turkey? How do you stop well those little wins are what continue what helps me continue on not to drink.
SPEAKER_00:Yeah, because you're internally driven. You've worked on yourself internally. There's a change there before it was external factors trying to whatever. I love how you put that. Yeah. I mean, you know, if we're not in control of our internal, we haven't healed from the inside out. Yeah. You know, from that foundation, it's going to continue to pop up somewhere or another. Um, a couple questions, real quick. Are you in your mix, the Michelala mix and stuff? Are you guys uh I know you talked about distribution? Are you in restaurants or other places that you you're getting those mixes? No, right now it's just with me. I got you. Right now with me. Um I got a couple places. Yeah, yeah, yeah. No, seriously. Yeah. Yeah. And we're gonna get you in there. Uh you ever heard of Los Tres Hermanos? I think so, yeah. Yeah, they're down here in the valley. Yeah. Um, I used to train two of the brothers there and whatnot. Okay. I got a couple restaurants. There's one right here in the corner where you just drove up. Okay. Um so um, unless they have their own fucking mix. Yeah, but they don't have this one. They don't have this one. Exactly. And they don't know you. Yeah, they don't know me, man. So um I think I told you my cousins work for Dell Records too and whatnot. I think they were there at uh where we played those Lagos or whatever. Yeah. Um and that's what it's about. So uh if we can help each other out, obviously, if I can help you out and whatnot, that's what it's about. I got another guy who's in that business for big time getting people in Whole Foods and stuff like that, obviously. Um I'll make I'll make some calls. Yeah, you know, nothing like I'm fucking big shot called in a while.
SPEAKER_04:No, no, no, but still, you know, that and that's you know, that's all it's just make the connection.
SPEAKER_00:Yeah.
SPEAKER_04:And every and whatever's meant to be will be.
SPEAKER_00:Will be, exactly. Um let's talk a little bit about um healing internally. Yeah, because it's a big thing, and probably people obviously that are listening to the podcast. What helped you? What did you do? Was it reading books, podcasts, was it just uh therapy, was it just fucking I was done with it? Like to heal, what advice can you give to some people um or your what what you did to heal uh and not go back to alcohol and and substance abuse and now that you feel comfortable in your skin internally driven and and and consistently going to the gym and all that?
SPEAKER_04:It's when we're internally healing, we have to think about two factors, in my opinion. Maybe three, actually. Um first is we how do we heal our mind, right? Second is how do we heal our spirit? And then the third one is how do we heal our body heal our body? Um and so consistency started with going to the gym. That helped my body out. That helped me hold myself accountable to staying busy, to keeping my body, my mind busy, to going for something more than I've ever known, right? Going to the gym, push myself with weights, um, you know, look better, whatever it is that you're going for the gym for, run a little bit more, things like that. That was the the body part of it. Um the spirit was uh getting closer to God for me. Um getting uh having those conversations that I didn't have before, getting down on my knees and praying like I've never had before. Um, you know, and realizing that um that I I know that my life, although it hasn't been the way maybe that I thought it should have gone, it's part of my journey. It's my journey. So I am here because of what I had to go through. And so getting closer to God, getting closer to to just the spirit side of things to understand that um uh there is more to life than just this. Right. And then the uh the mindset of it was I actually started doing hypnotherapy. I did hypnotherapy with uh coach uh uh Vital. I mean uh and uh we started doing some sessions, and uh when we started hypnotherapy, I didn't know much about it. Um it's funny because it came up on my Instagram one day. Like, unlock your mind, um, become the best version of yourself. And I clicked on it and I made uh an appointment. We had a conversation, and I like that. I like his energy. He's actually a USC fighter, does knuckle, knuckle knuckle type fights. He had one amazing fight, like maybe not so many months ago. Oh, really? Yeah, yeah, and he actually won. Beat you know, he I mean he always wins, but he actually won because it was a massive hard fight, like they were going at it. Oh shit. And um, but on the other side of it, he does hypnotherapy. Okay, and so a couple sessions in, we do we do some coachings, we do some accountability type stuff, but a couple sessions in we did some uh healing, and um I found my inner child on my subconscious mind. And when I found my inner child, I was at my most vulnerable place in in this dark room, black room, but I saw him. And when I saw him, um now I'm at myself at this age, and I had a conversation with him. The conversation was obviously, you know, life is not as what we expected, but you're not alone anymore. And I was able to be a father, a friend, somebody that that person, that kid can go to now. And something that I didn't have back then. And so when I started doing that, I started realizing now that I am now working on myself internally. Now my insecurities, now my traumas, now my stressors no longer have to just be those things. I can actually work on those things now. And um once I started doing that, now my mind opened up to much more. You know, some some triggers that I had before aren't there anymore. Yeah, um, I walk around with some so much more peace now than I did before. Um I want to get to know that kid. As much as that kid wants to get to know me, I want to get to know that kid. Just not so long ago, um, one of the things that I wanted to do with that kid was go to Disneyland by myself. But I was able to go with somebody special to me. And um, we just walked around in Disneyland and I kept saying, telling her that day, right? I was like, I've never done this, never done this. I've always been like, hey, we gotta do this, we gotta do that, we gotta do this. I just walked around and enjoyed the day, had some food, got on some rides, and just enjoyed that moment. But guess who was enjoying it more than me? My inner child. My inner child was having a blast.
SPEAKER_01:Yeah.
SPEAKER_04:My inner child was just happy to be there, be healthy, be in a place where um he can now just express how happy he was. Inside he's yelling, screaming, having a great time, and outside I'm just walking around with a smile, like I'm just enjoying the moment. And um that's beautiful, brother. Like honestly, that's one of the things that I've um I will always keep with me is is to when I found my my that child of mine inside, I was able to now be a better father, be a better son, be a better brother, be a better friend, be a better partner, be a better um business owner, because a lot of those things that um a lot of those things that were kind of holding me back in a lot of ways was because of that. And now they're no longer holding me back. So now I have conversations with that kid. You know, I write in the journal with that kid. You know, if if that kid has ambitions, that kid had wants and wants, uh, you know, guess who's helping him?
SPEAKER_00:Yeah.
SPEAKER_04:You know?
SPEAKER_00:The partner, when I originally started this four years ago, I started with another friend, another partner of mine. And uh man, he goes deep into the inner child. He goes deep into triggers. He's he's done the work, he's been through dark places and done the work, and we go deep into that stuff. Yeah, um, and he's an amazing person. Um, shout out to EA Essence, is what he goes by, EA Essence. Yeah, EA Essence. Shout out to him out. Yeah, he comes out here sometimes, meaning back on here um to speak on stuff. Um, he's got an amazing voice, he's got an amazing mind, talks a lot about the subconscious and whatnot. And um and that's that's great. Yeah, you remind me a lot, like him talking right now. Um and that's that's that's that's great. I can tell. Yeah, that's that's healing, that's peaceful, that's peace. Um, I always say in this business, you gotta invest in your mind, your body, and your soul. Yeah, you know, and um in the when I started Ultimate Athlete Gym after retiring from the Sheriff's Department and creating my own brand, my own thing here, and giving back to my community and in sports the way I knew how I was a kid and whatnot. Um, I said our motto here was we change the way you think, we change the way you train, and it'll change the way you live. Love that, you know? Um and and it just kind of stuck, and and you know, I don't know, man. I as when I joined the sheriff's department, I thought I can change some kids that were joining gangs that I grew up with and stuff like that. And unfortunately, because I was wearing a uniform and and whatnot, the kids that we would detect. It wasn't there. Yeah, but here now I've made more of an impact, yeah, and I love it, and that's all I've been wanting to do, you know, from my heart. Yeah.
SPEAKER_04:And and so it's and it's crazy you say that because although I was going through all this shit in my life and drinking and all that good time, I always spend time with people and try to help them improve their life. It's crazy. I always always have conversations with people, like, hey, you know, you can do this, or why not do this, or maybe if you did this. Never took that, never looked in the mirror and gave that myself that advice. So I was already projecting it, but without doing it to myself. Yeah. And I remember having conversations, and and you know, people would be like, Oh, you're, you know, I appreciate you. Thank you for giving taking me the time, get getting giving me the time and all that. But I would stop and myself I wouldn't feel empty.
SPEAKER_00:Uh somebody, a friend of mine, when I was doing the work as well, somebody told me that um I'll give you I'll actually propose something to you, something to you to see if you've done it. But somebody told me that I was a giver. I love to help people, I love to do this. Yeah. But I should be able to receive as well. Absolutely. Yeah. And I wouldn't be able to receive. I wasn't at that time. You'd be like, oh man, can you no bro no no gracias? No, no, no, you know, whatever. It's like, no, you gotta receive as well. They're doing it out of love. As you give, you should receive. Yeah. I don't know if you've ever done the work where um I did this and it was amazing. We look at ourselves in a certain way, and that's what we see. We don't know anything else, right? The mirror, right? The person in the mirror. Have you ever asked her, a family member, another friend, three people to write the best things about you and the worst things about you. What they love or they hate. No, no, no. Be real as hell, right? Write something and then they read them to you. It's a look through their vantage point, it's a look through their eyes. Yeah. Because you see yourself as a certain way. Yeah. You saw yourself in a certain way that you were when you were drinking, shameful, this, this, now you see yourself in different ways. Yeah. But how do they see you? How do I see you? How does this other person, a family member, a a girlfriend, a a uh friend, uh this and that, how do your kids see you? Yeah. And to get that external feedback, mind blowing, right? It the feedback is amazing. Yeah, it's like you can you I have Mr. Kruller, we're the best product, I make it better than anybody. But then somebody else gives you a review and it's like, yeah, it's all right. Oh, fuck, it hurt me. I didn't know that they thought that way. Yeah, I didn't know that that was a that that's what they thought. Yeah, right. So, in other words, it's kind of the same thing. You're getting feedback from somebody else. It's an amazing thing. You should try one day. I will, I mean, you know.
SPEAKER_04:No, I will. And you I know it, I know it helped me out. No, and and I do. I think we we have conversations around that. I'm very vocal. Uh I'm trying to work on my communication skills a lot more now. But but I'm I'm vocal in a sense where let's go there. No, just kidding. I'm I'm vocal in a sense where I ask for feedback, especially um with my the relationships that matter to me. You know, the the kids, my partners, my moms, my dads, uh, those relationships matter to me. So um I I ask for like, hey, like, how's it how's it what is what what's working here, what's not working. Yeah. Um and you know, uh now where we're at with with our lives and how healthy we we are, you know, you know, with my kids is a lot better than it was before. But to your point, when you when you hear that from their vantage point and then you hear what they have to say, um, it's crazy because you know, you brought the Michelala sample, right? But I sometimes still feel like I'm not the best dad I could be, but to hear that I'm doing the best that I can, and to their eyes, I'm like the best dad, that's yeah, that's here. For sure. That's here, man. Like I that's another one of those, you know, checklist points where I'm like, this is why you gotta keep doing what you're doing. Don't stop. And look, look at all the things that you're winning on now versus what you weren't in the past. And we go back to the conversation what alcohol has taken away from me, it took away everything. But what has it given to me now? It also gave me a different perspective, what I could have.
SPEAKER_00:Yeah. And the living right now.
SPEAKER_04:And I'm living now.
SPEAKER_00:I'm actually and a living too. Yeah, yeah. Sleam messed up. That's it. The plug. Yeah. Oh, you know, I I I got turned on to by following you uh and everybody you know, uh uh CMOS, the blug. I was just with him yesterday. Uh yeah, I saw that. That's how I know. I reached out to or I started following him. He hit me up on the show. Shout out to Juan, by the way. He's he's he's amazing, bro. Boom. He hit me up. I said, hey man, I just simple question, right? Hey, why is your product better? Boom. What can I do for you? Yeah, like service was amazing. Yeah. So I'm like, I gotta go order it now. My my wife takes CMOS, and he's like, nah, that's not true. That's not true. Bang, bam, bam. You know, he's a character. And then they're like, Yeah, they want to get my guys that were over there, the divers, and these things, you know. I was like, Oh, this shit's funny, that's cool. Yeah, yeah. And and it's a brand. It's a brand. It's the plug, like the plug.
SPEAKER_04:Yeah, it's fucking amazing. And he has a great story too, man. And energy is everything. So, you know, when we're looked, I got getting CMO.
SPEAKER_00:I'm just not getting it now because I'm taking off, yeah. And I know it has to refrigerate and all that. So I'm like, if I order it now, and that was the next question I was gonna ask him. If I order it now, he gets here Monday and I'm not here and it's not refrigerated. I take it by the way, it's awesome. Oh, yeah, CMO is amazing. Yeah, yeah. I I I mean, I yeah. You know what I do for running? I don't know if you take it, and this is a good thing for you. You you take Roan. Rhone? No. So I'm an affiliate of them, and roan is all natural. It has uh Himalaya sea salt, it has honey. Okay, everything. They're a gel packet. People take those gels like for running, you know, packages and all that. It's all chemical stuff. Yeah, it's all natural, all raw. Okay, all simple, good uh Himalayan sea salt, all the good natural stuff. It's like four ingredients in it. Okay, you know, stuff like that. I only partner up and affiliate with people, like I told the uh the plug, I call them the plug, CMOS the plug. I said, hey man, if you have an affiliate program, I'd love to do it. Once I take it and I fucking believe in it, oh yeah, let me know. I got a lot of people that uh I train. Yeah. And Roan has been awesome. Hey man, I got onto Roan. Thanks for the discount. Thanks for the discount. Yeah, I just did a video for training mask. Okay, yeah, so-and-so high elevation training mask. So I just did a video, they're gonna put me out on Meta, the so-and-so. Um, because I train for it. Okay. I train with it, uh, helps you know your breathing, uh, the lining of your diaphragm, get better endurance and whatnot. So anything I I try to, so and so I reach out and say, hey, I want to do it, I'm gonna try it. Cool, I believe in it. How can we partner up? Yeah. I love that. Next thing you know, I'm gonna get drunk over here on Mr. Crudo stuff. I'm gonna give you a mask that'll get you drunk. Crudo. Uh let's let's talk about uh a little bit of like um well, we're talking about the inner child and all that. Yeah. If you could give your younger self some advice, right, right now, all that stuff, what would it be? What would it look like? What would you say to that child?
SPEAKER_04:I would say it's gonna be okay. Just keep it simple, man. It's gonna be okay. Um and give that kid a hug. Huge hug. Yeah. You like I gave that kid a hug in my mind, my subconscious mind, and when we hugged, I felt that emotion, I felt that pain, I felt that everything. I cried, and uh and uh I would just keep it simple.
SPEAKER_00:Wow, that's that's great advice. Yeah. Um you follow some commitment daily routines now. Tell people a little bit about like your journey and running 100 miles now and whatnot, and and why that's so important to you, the the word consistency.
SPEAKER_04:Yeah, so last year I made I made it a a goal of mine to uh be at the gym um pretty much every day, no days off. I was able to accomplish maybe out of 365 days, I probably did a good 300 days um of just being at the gym, working out, doing what I had to do. Um so this year, so that started this happened last year, right? But that started consistency and consistency will always win. And I'm always I'm into sports. We know we we we play sports all the time. I still play basketball, getting into golf, I go to the gym, and I love watching the winners. I love watching what Tom Brady has to say, even though I'm not a fan of the Patriots, I like to see what he says. I like to watch Jordan's documentary on Netflix. I watch it all the time. Kobe's whatever I can watch on Kobe, and I watch these things, and and one thing that they all have in common is they have that consistency in whatever they do, and they do it at a hundred percent. There's no distractions with them. If they were playing basketball, if they were playing football, nothing else mattered until they got the job done. And but what I started realizing is that they started putting that first, themselves first. And I was always a believer of putting everybody else first but me. So that started that consistency started with me. If I put myself first, I have to make sure that I hold myself accountable to be at the gym. And so I started with consistency, always wins. I wanted to start with something that kind of um um was relatable to everybody, and but it made an impact in in me. And so um I post what I do at the gym, and obviously I do like a little pose at the end that shows what the results of consistency are in the day that we're in. And last month I started running um a hundred miles. So shout out to Lester. He always has uh, you know, I think he does it like maybe three to four times a month where he shots out these uh challenges. And you know, you gotta find inspiration, you gotta find motivation, you gotta find challenges anywhere around you. Because if you keep doing the same shit, you're gonna get the same results.
SPEAKER_01:Yeah.
SPEAKER_04:Right. And um, and I'm sure you're you're probably guilty of this, right? So when I go to the gym too, like if I'm doing the same, you know, workout, I'm gonna look the same. But if I see someone doing something different, I'm gonna go try what they're doing over there.
SPEAKER_01:Yeah.
SPEAKER_04:And I'm gonna go ask questions as to what they're doing. So that's that's what I kind of um I take that into everything that I do now, um, including with fitness. And so I challenged myself, man. I said, well, 100 miles, I'll join it. And uh I did last month, and they they're not having a challenge this month, but I continue to do it. Um now we're sitting at 90. I did seven miles today, so we're 92 out of 100 with two days left. Perfect. I'll do it. Too easy, too easy, too easy. So that'll be another 100 miles plus being at the gym every day.
SPEAKER_01:Yeah.
SPEAKER_00:Um, and so you get a different feel from running though. Like the gym's cool, but there's too much distraction where it's like you and yourself and your own mic. Yeah. You run, you run? We're gonna get her on the mic. I used to see we got her on the mic. Yeah, right.
SPEAKER_03:Used to addiction.
SPEAKER_00:You go to the gym. You go to the gym though. You go to the gym?
SPEAKER_04:No, not anymore.
SPEAKER_00:Not anymore.
SPEAKER_04:I did Pilates now.
SPEAKER_00:Oh, that's hard. Yeah, yeah.
SPEAKER_02:Yeah, yeah, yeah. I'm so sore. I'm Oscar.
SPEAKER_00:I sneeze and I'm very shit. She comes home, oh like I'm not gonna be able to, and then she gets up and runs the next day, anyways. She's an athlete, she's she's solid. I once you get used to it, you get used to it. You get used to it. Um, okay, well, since we're talking about challenges and bettering yourself and so on. So, one of my I don't know if I I have I I've gotten off like like visual myself and seeing messages like I used to. Um, but when I end my stuff, I say be better. Yeah. Because we can always just be just a little better. If something fell right there, fucking pick it up, be better today. Yeah, you know, you can always just be a little bit better. Um, I got a challenge for you. Go for it. Okay. Um it's called the four by four by 48. 4x4x48. Yeah, this ain't no double double 4x4. It sounds like it was protein style. Yeah, proteinstyle. It's four miles every four hours for 48 hours. Oh shit. You gotta set some time apart from events because you're gonna be So when do I sleep? During those four hours. Oh fun. When do I have a good time? So it's four by four by forty eight. It was started by David Goggins. You know what David Goggins is? No, no, no. David Goggins is an ex-Navy SEAL guy, hardcore dude. Uh and you know, he's in the social media stuff, whatnot. Um, but he started this challenge. Now I've done it two or three times, I think. Four by four by forty eight, huh? Yeah, and it's in April. Okay. And I I I run out of here, right? So like I'll get up, run, come back, four hours, then run again. Yeah. So it's like eight p.m., midnight, four a.m., eight p.m., eight a.m. noon, four p.m., whatever. So start it on Friday, you end Sunday. Okay. It's like a fast, like fasting. Yeah, but you're running. So in other words, you're gonna end up running 48 miles in two days. Shit. Because it's four by four by fourty.
SPEAKER_04:All right, let's do it. And um, you're getting this on tape, honestly. If I don't do it, yeah, I got you on tape.
SPEAKER_00:See? See what you did. No, so you don't have to come here, obviously, but you can do it. If I run here, that's 48 miles. Yeah. But um, you know, uh, I did it this last year and I've done it a couple times. We did a group we're on in Arrowhead uh a couple years ago with a group that went up there and it ended with it ended up snowing. I have some videos I'll show you later. Oh, it was amazing, bro. What an experience. What what you know how we we're talking now? Yeah, what a total body internal, like home moment of taking this shit in of like, I'm doing this right now. And um and so then this last time I did it from here, and it was cold, and my wife helped me out, and I had buddies and friends, you know, come here at midnight and do it with me at 4 a.m. in the morning and do it with me, help me out or whatnot. Yeah, and you just get through it. The the hardest part is not the four miles. No, the hardest part is the lack of sleep, yeah. The the tire you're just like oh tired, yeah, not resting your body to recover and whatnot. But um, so that's a challenge. I like it. You run obviously a hundred miles, you it's gonna be have you fasted before too?
SPEAKER_03:Oh, yeah.
SPEAKER_00:I fast, I try to fast for a 36-hour fast once a week or once every two weeks. Okay. And then I've done a five-day fast. Shit. I did a three-day fast.
SPEAKER_04:Oh, that's a good one. Yeah, and did it during Thanksgiving too. Oh no, but it led up to Thanksgiving. Oh, I see.
SPEAKER_00:That was that was challenging, man. It is. Did you go through the aches and pains a little bit?
SPEAKER_04:Like uh the second day I did dry, so I didn't do no water, nothing, nothing, nothing. And I still went to the gym. I was still doing the all everything that I had to do, but it was it was hard the second day because I felt depleted. I felt like my energy was just out. I remember getting a haircut. I looked like I was yeah, just panicking. And then the third day? The third day I was high, like on a natural high. Yeah. It's called autophagy. You know what it is? Yeah, yeah, yeah. It's when your body's already, you know. Clearing out old cells. Yeah.
SPEAKER_00:Yeah. It's the best thing. Atophagy.
SPEAKER_04:We drove to Vegas, you know, the third day. I was like, all right, let me just drive. Yeah.
SPEAKER_00:It's an amazing feeling once you can get cleared out the old cells, autophagy, and it's that feeling. Yeah. You don't know where you can get the kind of a sweet spot 24 to 36. You go longer because your body's just even healing better. Yeah. And you start burning some some fat as fuel. Yeah. You're in ketosis level. It's a crazy ass feeling. I did it for five days and it was an amazing experience. I lost like 12 pounds. The purpose wasn't to lose weight or nothing for me. It's just to do it. All I had was water and black coffee. Yeah.
unknown:Yeah.
SPEAKER_00:So but yeah, I try to fast once a week. Right now I have an event coming up, so I'm not fasting. I fasted for 24 hours two days ago. Yeah. Yeah.
SPEAKER_04:And it's great for you. And the reason why I asked too is because you know, you're in the gym space, you're in the health space, you're in the you know, with the conversations we're having.
SPEAKER_01:Yeah.
SPEAKER_04:And for those that are listening, like if if we're finding different challenges and we're finding different ways to continue on healing ourselves, this is a good opportunity to kind of listen to and see what works for you. Right? It's it's it's uh the it's about trying new things to figure out what works for you. Um and you know, some of the things we talked about is healing yourself with physically, spiritually, and mentally. Just find one thing at a time. Don't overwhelm yourself either. Um, because I I it can be overwhelming, right? Yeah. If you're trying to do so many things, you're like, no, I gotta do this, I gotta do that, and then plus you gotta balance life, kids, you know, your marriage or whatever it is. Um it's it's important to take the time to figure out what works for you. Do it the right way, take your time with it, yeah, but do put yourself first.
SPEAKER_00:Yeah, yeah. People right now listening is like, what the fuck are they doing? I can't do that. You know, it's nobody said to do it, right now. That sounds easy to us. I just yeah, all of a sudden did it. No, you you gotta work your way up. You gotta work your way up. Uh, I love uh we talk about Coco, one of my buddies, yeah, you know, our friend that we know, mutual friend. And uh he's doing his first 5k, his first three mile this weekend coming up. Nice in Griffith Park, I think is doing it.
SPEAKER_04:Okay, and so hey, like that's it, that's where you start. And and and that's the thing, that's a beautiful thing. You know, you never know who really is listening or whoever you're gonna influence. Yeah. And and so the reason why we had these conversations around it, and the reason why I post what I post is because somebody out there had needs to listen to it. And it triggers that change in them, whatever it is, you know, if it's triggering the physical side of things, if it's triggering the the business side of things, or if it's triggering something else, you know, someone's listening. Yeah, 100%.
SPEAKER_00:Um we're talking about obviously Kobe and Michael and all these different people that, you know, have great things and in winning and staying committed and whatnot. Do you have a favorite like quote or people that have influenced you or people you look up to that um are your heroes or anything like that?
SPEAKER_04:Not a particular quote. Um but I was um I respect the people that are doing it, the people that have done it, more than someone just saying it. In action. In action. Um you know, that's why I go into sports a lot and talk about the Kobe's, the Jordans, and the Brady's and even Tiger Woods and stuff like that. But just you know, these conversations too, right? Just about life. Um I like to um see and hear what their thoughts are and what they what their journey looks like.
SPEAKER_01:Yeah.
SPEAKER_04:Um, everybody looks at the destination part of it, right? Like the hey, you know, we're here, Mr. Crudo's here now, you know, I'm sober now, have a successful business, whatever it might be. You know, Kobe winning five championships, Jordan winning six, Brady winning seven. Everybody sees that. But what you go through that to get to that is what I want to know. Yeah. Um and uh the good quotes are always gonna be there, which is great, but the actions that took you there.
SPEAKER_01:Yeah.
SPEAKER_04:Um, and if you realize, as human beings, we all go through shit. We all go through a divorce, we all go through um financial problems, we all go through a business that maybe works or doesn't work. We always go through not everybody goes through a divorce, I won't say that, but yeah, but you know, if you're married, great for you.
SPEAKER_00:But if you do those emotions of grief, maybe of sorrow, of happiness, all these different things.
SPEAKER_04:Everybody goes through those things, right? And just know that you know, people uh that I go through that are that have been successful in some capacity that you look up to are just as human as you are.
SPEAKER_01:Yeah.
SPEAKER_04:You know, but it's good to see that example of the of of what they've become and what you can become. Um, one person that I actually really look up to, I don't know his name, but I came through a story one time, and this guy I think he has like five or six different careers that he's accomplished at a very young age. Became an astronaut, became an engineer, became so many other things, a business crazy guy. And he did it at a such a young age, and I'm like, man, if he can do it, anybody else can do it. And so it kind of just sparked that mindset of you can do whatever you can, just put your mind to it and just go for it.
SPEAKER_01:Yeah.
SPEAKER_04:Um, that's what I I live for, really.
SPEAKER_00:Yeah, I look at my dad, right? Yeah, I mean, obviously we we have our own family members, but my dad bro came over here, you know, hustled several jobs, then at the end, meaning later on in life, um they he got divorced from my mom, but started his own business, very successful business. And um uh it it it wasn't it wasn't young, it wasn't at an early age, it was at a later age, but he never gave up. Yeah, and he became successful where he was now, going to the Niagara Falls and visiting, purchasing properties. We have a family cabin that we own up in here that my brother owns it pretty much up at uh Fraser Park, Los Pinos. Okay, has a golf course. What my dad left that to us, you know, pretty much. And and it's just what he came from and what he did in his lifetime. Yeah, um, it's a success story. It is. And uh, you know, I look up to him. Uh, he's there in that picture. He ran we ran a marathon together. Um, I see. Yeah, it was amazing. Amazing. And we the thing is we ran the marathon together, but the journey, the working out to get there and hang out with him and run and put in the mouse, it built that connection more, right? That was it, right? That's it. You know, uh, you know what I started with my first challenge. I'll just tell you really quick because you're you're doing the hundred you know miles and and whatnot. I uh I said, fuck you know, when I started thinking about like what am I gonna do? What the fuck am I gonna do? You know, I did a thousand push-ups every day for 30 days consistently, like 30 days, nice thousand push-ups. That's a lot of push-ups. That's a lot of push-ups. I was in like my oh I was killing. Yeah, you were you're swollen too, huh? Yeah, look at that. I was younger, but you know, I I did it, and the funny thing was I had already scheduled a vacation. Uh-huh. We're up in Kabul. And to get a thousand push-ups during that time takes time. Yeah. I mean, you know, you get tired. Yeah. So you have to break them up at one point. And I remember we're on the on the plane. I'm like, I gotta get these done. Push ups. I try to go over the gonna look for digging, I gotta go on the beat and the pool and all that. He wanted to look good when he got off the plane. That's what he wanted to do, the push-ups. Boom, push-ups on the plane, push-ups wherever I could. Really? Just to get them done. And then the next day, push-ups, push-ups, push-ups, go to the gym, push-ups, push-ups. Program time. You gotta do it. Commitment, though. We talk about consistency, discipline, right? Those are the key words, motivation is a fallacy. Yeah, you know what I'm saying? But self-drive is for real. It starts with you, man.
SPEAKER_04:It really starts with you. These conversations are great, right? And then energy is everything, frequency is everything. But you realize that once you're in there already, you start having the same conversations with similar mindsets that you run into.
SPEAKER_01:Yeah.
SPEAKER_04:And it's a beautiful thing. I mean, uh beautiful thing. Beautiful thing. I was just with uh OG Guerrero too this past weekend at a baby shower triple OG, and they're into the fitness world, you know, they they're helping younger generations too, you know, different mindsets, man. It doesn't like that's a beautiful thing about beautiful thing about life and journeying itself. It's not how you start, man. It's really how you end. And um I've heard that one so many times.
SPEAKER_00:It's not how you start, it's how you finish. It's how you finish, really.
SPEAKER_04:And and we're all writing our story like we talked about. Yeah. And if uh we are making changes to to better people out there and better ourselves, and it's contagious, man. There's there's there's a lot of us out there that are doing this.
SPEAKER_00:I yeah, and and thank God for social media giving us that that multi-like network expansion. Before all this, it was like you had to actually go out and meet somebody. Now you can actually reach out to somebody and then connect still, you know. Um man, I can I can talk forever here. You know, um, this is good. This is good, yeah. I hope you guys are having a good time. Uh you know he's liking it. Look at it, he's liking it. Yeah, likes his voice. Hey, what's up? What's up? Uh let's shout out to your to your brand, yeah. How people can reach out to you um and get a hold of you for different things. Tell them exactly. I know you you br uh touched up on what you do, events, golf courses, all these different things, but also house parties can say, yeah, that's all that stuff, or no. Or uh Yeah, no. Yeah, no, yeah, no, yeah, yeah.
SPEAKER_04:So so you know, you can reach out to me via Instagram. It's uh Mr. Crudo, M-R-K-R-U-D-O. Um, and uh websites coming soon. And um, you know, we're what we're focused on really this year is getting those products ready, right? And and in addition to that, we're still gonna be doing some events. Um, we're gonna be coordinating our own golf tournaments. We're gonna be part of other golf tournaments out there as well, continue on doing with the music and the entertainment side of things. Um, but that's really my focus this year is to is to grow that part of it. Um in addition to that, yeah. If you're if you're interested in having um me or my team bartend to your your event or your private gathering, um absolutely reach out. And if it works, it works. And um I'll love to just hear it out and see where we're at with it. Um I still enjoy that as much as uh you know it doesn't matter. Yes tonight we were doing JD's birthday party from Herencia Patrones, and uh, you know, I enjoy that as much as you know serving you and Michelada. Yeah, it's because that's who I am. I don't I don't look at who you are, I look at what what we are here together. Yeah. So if that's interesting to you and you want to be a part of that, um, or if you need help with anything as far as um event coordinating, um bartending services, or even the fitness side of things, guys, reach out to me and I'll make sure to uh reach out back to you.
SPEAKER_00:Yeah, no, it's amazing what you're doing. I I look up and you're like consistent. I'm like, yeah, you're right, you know. And uh yeah, I'm amping up my mileage. I'm actually doing a training for a hundred mile race again in Born to Run coming in May. Yeah, and then I have a 12-hour run uh coming at the end of February down at Will Rogers Park. You're more than welcome to to join me if you need any, like if you you know want to get into that space of ultra running or whatnot, just hit me up, let me know.
SPEAKER_04:I just ran 10 miles last well, two weeks ago. Ten miles one day, yeah, and it's the longest I've ever ran in my life. It's awesome. And uh I mean, I was so happy to do it. Yeah, um, again, we're talking about challenges and we're talking about pushing yourself, like you have to find a way to do it. Um, and I did it, I'm so happy I did it. But the man, the next day I was dying, bro. I couldn't get out of bed. Yeah, but you know what though?
SPEAKER_00:I bet you when you ran your first two, three miles when you first started, and all that you're like, damn, I'm only gonna do 10 or whatever. But then it becomes a new uh breakthrough. Like your 10 miles sooner or later will become your your warm-up. Yeah, like now you're three miles. Like, yeah, I'm only three miles in. But when you first started, it was damn how the hell am I gonna ever do that? Yeah. And then you just build up. Yeah, now you know, eight miles is normal. Um, I want to thank you, man. Thank you so much for driving all the way out here to the valley, you know, and uh taking time out of your busy schedule and uh and having this conversation um and sharing your your story and being vulnerable um on here. I it's not easy, but I'm sure that uh the people that are listening and my followers and people that follow you um will listen to this and know a different part of you that will even bring them closer. Yeah. Um, and that's what it's about. It's about being real, it's about being yourself, your true self, and uh and those who don't want to accept that, that's their fucking problem. That's it. You know that's true. That's it.
SPEAKER_04:That's facts, that's facts right there. That's facts. I mean, you know, you don't want to accept that your problem. That's not my problem. We're not here to prove ourselves to anybody anymore. No, no, no, that's already been proven.
SPEAKER_00:That's already been proven. Um, but thank you so much, man. I appreciate it. Thank you for sharing the insights of stuff, uh, staying disciplined, committed, everything that that we just had to talk about for being real and for for being vulnerable, you know, um, for bringing about something that uh that was hard, yeah, but uh but you have strength through adversity, and that's what this podcast is about. So for all the people listening, just remember that you know, in your darkest times and everything you go through and whatnot, that there's always the other side if you keep going, putting one foot in front of the other, and just remember you can't be broken.
