The Multifamily Innovation® Podcast
Patrick Antrim, Founder and CEO of Multifamily Leadership, Producers of the Multifamily Leadership Innovation & AI Summit, the Multifamily Women® Summit, and the Best Places to Work Multifamily® will bring you success strategies for Multifamily CEOs, executive leaders and aspiring leaders that want to drive high performance results for their portfolio.
The Multifamily Innovation® Podcast
AI: The New Multifamily Value Add
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On today's episode, Patrick Antrim, CEO of nectarflow.com and Chairman of the Multifamily Innovation® Council, brings his perspective on leveraging AI and technology in the multifamily industry to reposition properties.
Patrick emphasizes that the core purpose of multifamily investments is to create value, both for investors seeking yields and for residents seeking housing solutions. He highlights the increasing challenges in the industry, such as rising capital costs and construction delays, which necessitate a shift towards more efficient business operations. AI and automation, according to Patrick, are the new value-adds that can unlock efficiencies and profitability that traditional physical upgrades might not achieve.
Lauren Stinson, VP of Strategic Marketing & Media at Multifamily Leadership, provides her insights on the transformative potential of AI in real estate. She notes that AI offers a non-physical value addition that can yield immediate returns, revolutionizing how properties are managed and valued.
Throughout the conversation, Patrick delves deep into the benefits of integrating AI into multifamily operations. He argues that technology isn’t just about replacing tasks but enhancing the capabilities of employees, making their work more enjoyable and error-free. This, in turn, supports a healthier business ecosystem where investors achieve their returns, residents receive quality service, and employees engage in meaningful work.
The discussion also covers the practical aspects of adopting AI in multifamily settings. Patrick describes how nectarflow.com aids companies in integrating AI seamlessly into their existing processes, improving decision-making and operational efficiency without the heavy upfront investments typically associated with new technologies. He explains that AI can simplify complex processes, reduce redundancy, and ultimately enhance profitability by allowing businesses to scale operations more effectively.
The episode concludes with an open invitation from Patrick to explore the possibilities with nectarflow.com, encouraging listeners to reach out and learn more about how nectarflow.com can tailor solutions to their specific business needs and create unprecedented value in their operations.
About the Multifamily Innovation® Council:
The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.
The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.
To learn more or to join, visit https://multifamilyinnovation.com.
For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.
Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
Unlocking Multifamily Value With AI
Speaker 1Welcome to the Multifamily Innovation Podcast. I am here today with Patrick Antrum, the founder of Nectar Flow, and we are so happy to have you here today, patrick.
Speaker 2Awesome. It's actually great to be on this side of the table.
Speaker 1I know I get to interview you for a change, so you said something really interesting earlier and that made me want to get on a podcast. You said AI is the new value add.
Speaker 2Yeah. So if you think about the purpose of multifamily, I mean, I think a lot of people get so ingrained into what to do, to operate and what to do with this and that, but end of the day it's to create value for an investor right and to provide housing shelter, an alternative to home ownership, maybe a step up to home ownership, and to the extent that we as investors can come into a business and increase the value of that business, the investors can get their yields. Now, the problem with that today is it's getting harder and harder, and the reason for that is the cost of capital deal flow. Harder and harder. And the reason for that is the cost of capital deal flow, construction delays, construction costs, even getting approvals on developments. Then you add in the fact that an apartment building has a fixed unit set. In other words, you might have a 300 unit property. That's what you have.
Speaker 2And so, with affordable housing being a problem today, in that we just can't keep asking the customer to keep paying more, we have to look at our business differently in ways to operate more efficiently. In some cases that's even a challenge. Profitable organization the investor still gets their yield Right, the customer gets what they want, employees are doing the work that they enjoy doing, because we've gotten all of the sort of redundant, the tasks that where they make errors, out of the way, and we can provide truly a healthy business. Now, if I'm looking at deals today, I may not be doing development at the filming of this podcast, but there are acquisitions sitting on the sidelines and acquisitions that are happening daily and weekly and multifamily that they're looking at.
Speaker 2How do you purchase a property, increase the value of that property, and so what I'm saying now is AI and technology and automation is truly the next new value add. So we're very familiar with how to add value to properties. We buy new cabinets, new signage, new roofs, new gutters all the things to essentially just ask the customer to pay more. But with AI, technology, innovation and all these things, together with the right leadership, you can go into a business, unlock value other investors don't even see.
Speaker 2And that's what I get excited about. In some cases it may be somebody pays a little bit more because they know they can operate in this new way. So now they have the deal. Otherwise it didn't pencil with the way that they were thinking through it saying is we're so focused on the building itself as the value, right?
Speaker 1What do we do physically to the building to make the improvements? We need to get more capital to get more, et cetera, right? So I think that what you're saying that's very interesting is adding AI is a non-physical value add. That's really not much of an investment at all upfront that you're going to see a return on immediately, which is really really incredible.
Speaker 2Think about this. What's the typical situation with the renter right? We require them certain levels of qualifications for their income, right. What do you guess that to be like in terms of a rent to income ratio?
Speaker 1I think it's like one paycheck needs to be about rent right, Something like that. I think it's like one paycheck needs to be about rent right, Something like that.
Speaker 2Yeah.
Speaker 2So let's just keep it simple and call it half yeah, and I don't think people are asking for one and a half right? So typically it could be three times, depending on your properties and those types of things. So then you got to ask the question what's happening with the rest of that customer income? They're spending that money in other places on the building and when adjacent services come into the property from IoT services, cable internet TV services, dog walking services, there's all these types of things that allow that customer to enjoy their experience, and I think that there's an opportunity to aggregate some of these things in a way that increases the value of the leasing experience instead of just the cost of renting, doing so that they have room to then take on some of these additional tasks or services that others are coming in and providing for our tenants and residents, correct, you know it's interesting you say that because it depends on the investment objectives and the investment timelines of that investment group right, and then also their company culture and their ability to execute and their business leaders priorities.
Speaker 2Yeah. Right. And so when you have those, you realize that we say multifamily is fragmented, or even real estate, but the reality is it's that everybody just has their own unique company, their own unique people, their own unique business objectives and timelines. Yeah.
Speaker 2So the question I have for you is like how do you build software for that? Right? You can't Right. I mean you can and it is happening and people are. There are some really great companies doing this, but the reality is to truly unlock the value. You want to be able to take a business problem, look at it and that is going to what's going to impact the ability for us to either reduce expenses, operate leaner or scale faster and then be able to create micro solutions using technology to solve that problem. And it may not be a problem that's going to come knocking on the door from a sales rep, because it's so micro to your unique business and micro to your unique problem or process. So, when you think about going back to my statement, the purpose of multifamily is to either create wealth and protect it, Sometimes for generations. It's our obligation and our duty and our fiduciary responsibility to understand technology and what's possible to unlock those yields at properties Absolutely.
Speaker 1Well, even the small yields, if we weren't even looking at adding additional items onto the leasing associates plate or the community managers plate distance right now between a corporate third party manager trying to roll out a new technology, a new software, a new process on site to their teams and then oh, by the way, there's extremely high turnover at that level. So all of these technology, pieces of software et cetera that we are rolling out get about 10% adoption, and I don't think that's because they're unengaged or they're not interested in learning. I think it's because they don't have the space to do that, because they're doing these kind of rudimentary tasks that you're talking about automating.
Speaker 2Yeah, absolutely, and I mean that's some of these tasks. Somebody coming living in a modern world comes and joins an organization and they could sometimes roll their eyes like we got to do what?
Speaker 1Why do.
Speaker 2We have to do it this way and I can appreciate that because multifamily has been really successful. These owners and operators have really done a great job of buying the properties, taking care of the real estate, taking care of that investor and because so much success, there hasn't been the necessity. Right Now, with rising costs, you can't find talent, just all costs in the business are going up and the capital to put a deal together and maybe, if you're not doing deals, there's not transactional elements to support larger, robust management companies. Ceos today have to find new paths to profitability. When you can bring AI and automation into a business, there are endless possibilities. If you look at each department Just look at all the due diligence, acquisitions, investor relations, payroll, HR, marketing. I haven't even talked about the PMS stuff. Right, I'm talking about everything outside the PMS. Anywhere, somebody moves data from system A to system B or where somebody's in Excel, or somebody has to do an attachment and send it to someone else, or they're looking at data and trying to make great business decisions. If you can't bring AI, automation and technology together, then you're going to be leaving money and opportunity on the table.
Speaker 2Now, with Nectar Flow, it's our vision to make this easy for people Because most of the times, you have employee turnover and you're counting on maybe one or two people in your organization to figure all this out, and that's very complicated and difficult.
Speaker 2Now, if you're a public REIT, you'd be doing these things right, but if you're not, you know, with Nectar Flow, we become your AI innovation technology automation platform and team to help you not only help identify, but prioritize what we do first to crawl, walk, run with this process Right.
Speaker 2So it's profitable every step of the way and you have somebody that you can grow and scale with. So for us, it's expectations. We believe people begin and end the process, but if I can take a 10-minute task to three minutes and automate 70, 80% of somebody's work, number one, they may stay at that job better or longer, they may be more excited about that job and they may make better decisions, because now everybody in the organization has access to an amazing assistant that used to be reserved for the CEOs Right, every accountant, every payroll manager, literally everybody in the organization an AI agent assistant specifically structured for that company's private information and also their company values and whatever they would normally train a human. We can train an AI agent to help the employee and that employee now benefits like the CEO has had assistance for decades. Right, and I know those CEOs know the value of your assistant. Yeah.
Speaker 2Now imagine every employee having that for you without the cost. It unlocks profitability and this whole game, this whole like is AI going to take jobs? It's nothing to be afraid of. It's something to work along with and unlock as part of how work gets done. Now. Yeah.
Speaker 2Because this is all at the beginning stages of this journey, and so to think you can just buy something off the shelf, fold it into your organization and let it go is is a little ambitious, right? That's why our organization is we've got professional services, managed services and a team of developers ready standing by to help these companies move through this stuff. Yeah. That's what I'm excited about. Yeah, and it's like you create value and it feels good.
Custom AI Solutions for Multifamily
Speaker 1Yeah, it's very accurate and I's like you create value and it feels good. It's yeah, it's very accurate. And I have to say, seeing Nectar Flow for the first time as a fresh set of eyes, I've seen a lot of AI integrated with other software that already exists or programs that already exist, or people you know trying to see where it fits within the program that they've already developed to solve a problem, and I think the difference with Nectar Flow is that you are looking at the business as a whole and essentially handing over a platform where someone can custom develop their AI solution into a workflow that they are already doing and just pull the pieces out that their people want to automate. And I think that's so intelligent because we're not saying here's the one thing we solve for and we also have some AI elements. We're saying we can solve for anything and you can control where AI lives in that process, and I think that is so powerful and it also gives people this sense of control over the process.
Speaker 1It's not just out of control. Whatever so-and-so develops is what I'm going to use. It's now. Here's my AI, here's where people play a part. They start and they end it. The process, they still review it. It's not out of control. It's manageable.
Speaker 2Yeah, and I mean you said that beautifully and I'll tell you that you don't have to worry about that AI being folded into anything else either, because in multifamily and any business really in the world, the large companies can't go that narrow. They can't build AI for every company, right? And what we know is that there's not in our industry there's not. I mean OpenAI, google, you know, all these sort of open source large language models are investing billions and billions and billions of dollars with large data sets. Yeah, and so you know those are the applications that are going to get folded into software, right, but you know, if you're using software that was designed for everyone, then you start to think about well, how are you differentiating? It's almost like if everybody had the same website template, right, right, and you want to get everybody to your property and you want to have a little bit more control and you want to make it this and make it that. Right.
Speaker 2That's what we're giving to multifamily owners and operators and vendors and bankers literally companies that are in the space is the ability to bring this into your organization without hiring a data scientist, having a software engineer on staff, needing an automation expert, and then also knowing that we have a pretty good perspective of some of the work that multifamily owners and operators do today. So, to your point, it's not you're buying software and then you got to figure out how to change the way to work for it to work. As you said, we meet you where you are. Let's just look at how work gets done and in many cases, we can optimize the process before you automate, because sometimes people are doing tasks that otherwise shouldn't be done.
Speaker 1An agent that is, training more of the large language model or whatever you know. Io trains the spreadsheet to pull certain data for you and organize it nicely, and certain tasks that are a little redundant for the average person to be doing. So talk a little more about those custom agents.
Speaker 2So a lot of people are familiar. There's three things that happen in AI, really. You have the cognitive, you have the creative and you have the companion. Right, and we're focused on the cognitive and you're going to see a lot of fun tools being created around creative and you can do this with this picture and turns into that and it can be very interesting and fun and pay attention to those things. But you have to look at is there a real business behind what's happening here? Right, and so, for what we're talking about is we're leveraging the billions and billions of dollars and focus and commitment to, in a competitive landscape, continually evolve large language model applications, right, so we are tapping into and we can use all of them, right, right, we are tapping into and we can use all of them, right, right, but what we do is we bring in the large language model paired with the company's own private information and we can securely talk to that information, interact with that information, summarize that information and get it to the employees so they can make great decisions, measure results, things like that.
Speaker 2And because we're doing this programmatically, it's not when you go to chat, gpt and you're in other applications and I know there's settings you can do things, but the reality is you're putting information into the large language model, which is not what we're doing. We're doing it at the workflow level, which means sometimes someone a human may not even be involved. It may be an invoice came over here, we parsed it, it's now moving over here, it's now being structured and put into a database so the accountant can see it. Now they don't have to spend three weeks looking for or sending emails back and forth. But we're using company data and retrieval and using vector databases to embed these to get better responses.
Unlocking Company Value With Technology
Speaker 2And what's fascinating with this is beyond that and then programmatically doing all this in a backend is that we have certain use cases where we've trained it on a deep level expertise, because we know certain things about certain things. For example, how do you get somebody to buy something they don't need? Or how do you understand what the customer or renter wants today? What frustrations have they gone through in the past? You know what buying decisions would they want to make in an urban living or pet friendly living and these types of things, and so what we can do in the background, at the system and role level, is train this company's specific agent on things that you know would require you to hire a copywriter and spend $10,000, you know to pull this information together. So we're using a lot of things that are happening in the background that get better response than that's available in really any of the large language models today, or the Microsoft products or the Google products, because they're solving for mass industry.
Speaker 2We're talking about what's important for you and your company and your information, and let's do that in a secure and productive way yeah, no, I think it's really awesome.
Speaker 1I've seen a lot of it and you can even say you know, follow fair housing laws and make sure you know certain things that might actually be missed in a human copywriter, but they can still review and post and make room for them to focus on things you might need a human copywriter, but they can still review and post and make room for them to focus on things you might need a human copywriter for, like writing your brand guidelines or those specific things that you're actually elevating the employee now to be able to focus on higher level projects than just drilling out blogs to increase SEO.
Speaker 2Yeah, I mean generative. It generates new content, right, and so when we're doing things, we're really leaning into the content you already have and looking at ways to become productive and profitable and, again, focus on that cognitive. There was the cognitive, the creative and the companion. We're focused on the cognitive, which means there's years of opportunity and work without taking a lot of AI risk by looking at summarization of these things. You know, not mission critical things, right, a lot of people are trying to solve mission critical things, but things are moving so fast it's tough to keep up with that. I will tell you this. This is a great way to look at it, though.
Speaker 2When I get on the whiteboard and I'm orchestrating and I'm talking to our developers and we're talking through these things, I realized, like, what is a company? Right, and it's nothing more than a collection of people. And imagine back in the day, I mean, you had resources right and resources. Think about it. Resources get depleted. Assets increase in value over time. People are assets. That's why I've never liked human resources, because you know talent acquisition. I like acquisition because you're acquiring something to improve the value of it. Now, with a company, historically you would have a company, would need financial resources, their ability to get capital. They would need physical resources like buildings, more stores, more sales. Right, we saw what happened to Blockbuster. They were just growth meant more stores and then with that, you needed more people.
Speaker 2So, it was financial resources, physical resources and human resources, and that was a company. And then, back in the day, it was like how many employees work here and as if that is the leading indicator to like this company is going to be strong and be there tomorrow. And what I'm saying the fourth thing is, in this state of transformation that we're in, is that, in terms of leverage, is this AI, technology, automation, leverage? So if there's a CEO listening and watching this, I'm thinking your job is to arrange these things and to bring the right people together and to protect capital and grow capital and understand how do you make a decision in a marketplace you don't understand.
Speaker 2So technology is leverage like debt. So a CEO would never delegate the responsibility to negotiate with the banker, the lender, the JV partner, the equity partner. I mean they are in those meetings and they are active, they're engaged and they're involved and they bring the right people, they bring their CFO, they know themselves, they understand these things because they know it's important for the business. What I'm saying today, that's technology today, and if you're a CEO and you know that leverage and you can pull that leverage, you can unlock value other CEOs will be afraid of and scared of and they'll be reactive and they'll retreat and they'll just push it off to their internal IT team which, by the way, is completely capable of working with us and doing these things, but may not have the resources the organization has allocated. Yeah Right, so if I can wake up, ceos, and realize like first, you're a technology company, right, there's go a day without interacting with a vendor. Nectar Flow brings all these vendors together technically through APIs. Yeah.
Revamping Business Processes With AI
Speaker 2And so so go day without using technology. You know, uh, the shirt that you're wearing right now is technology. You know, the you're listening to technology, you're, you're, you're listening to my voice. Right now, with technology and um, companies haven't realized it because they've been so good at the other way. But when you compare it, when I say compare it, when you combine it with the ability to de-risk an organization, because you understand these things, you see the organization differently, because you know what's needed now, because right now, people are overestimating, they're throwing people at a problem. They need to look at what's the best way to solve this problem and who, not. How do I solve it?
Speaker 2can help me solve it, and I think that's what Nectar Flow helps to do is educate and bring some of that value to those executive leaders.
Speaker 1Yeah, and I think that, like I told you when I first saw Nectar Flow, being able to visualize that, because that's a big thing for somebody to digest, first and foremost, and then say, okay, where do I even begin? Right, and so I think, seeing it in a physical workflow, the way that Nectar Flow has shown a workflow to be, where you can add AI into bits and pieces and you can still see, okay, this system speaks to, this system speaks to, this speaks to. We add the AI agent right here, they help generate, they have optimized and et cetera, et cetera. You can actually see what you're automating and which pieces, and then you can start small. Right, start really small, and then you can slowly grow.
Speaker 1And I've seen this on sales calls, I've seen this on calls with Nectar Flow of you know, people's eyes open up and they say, well, wait, couldn't I, if I can blog, can't I do X, can't I do Y, can't I do Z? And they literally their whole mind has to process the opportunities that have just presented themselves and it's really hard to digest. Yeah.
Speaker 2I think most investors and asset managers and leaders today have grown up in a world that's changing and it's the most exciting part, because we get to experience the hard work before and now the easy work. What do you do next? Well, you have fun, you enjoy all this hard work, but I think executives have been historically familiar with watching work get done, like who's coming in early and who's leaving late and all that stuff. And that's a productivity thing. Right, they should. Their job is to maximize the resources of the organization, but with this, this is as you indicated. It's a way for an executive to see how work's getting done and where the processes can be simplified.
Speaker 2Yeah, Right getting done and where the processes can be simplified? Yeah, right, I look at this like delegation, where you hire somebody to do a job and what do they come with? They come with experience. Yeah, they come with some personal and individual knowledge and then, when they join our organization, we want them to know our company stuff. And that's all we're doing with these agents. We're doing that together and I can create unlimited employees for people and if you have employees, give them one of these employees, because they will thank you, because life gets better when the unfun work gets put out of the way.
Speaker 2So I think when I say begin and end the process with people is when you delegate and you have a new hire, you give them a little bit. You give them something to start with, like, try this, you know, and then you observe them and then maybe you inspect what you expect right, like you check their work right. So with AI and automation, we can do the same thing. Yeah, so that gives every leader today the ability to say you know what I can do. I can get started today. I can do this and be part of this experience. We're all in Right and start making my business better without taking on a huge financial risk and a huge, um you know, disruptive process. Yeah.
Speaker 2Right, I mean, just look at it like delegation. That's the way I, that's the way I see it, and I see it and, um, it's, it's, it's super exciting because they're they're. I hear often, um, that people are hearing a lot of information about ai, and that's normal because everything will have ai in it, right right so what's the differentiator?
Speaker 2is your company and your people Right? And the AI for everyone can't solve for that. Nectar Flow can create an AI for you, for your company, and you can unlock that and unleash that, however the heck you want it. We're here to support doing it for you. Or you can build alongside with you, or you may be capable run with it on the platform. But in terms of platforms, you know, we first built on the PC platform and then we built on the internet platform and then we built on the mobile platform and then we built on the cloud platform. So everybody listening today, we've already been through all this stuff, yeah, and everybody was scared and if you went way back they were afraid of the radio.
Speaker 2They thought that was going to manipulate minds and people like, oh my God, don't do the radio. It's normal for humans to feel this way through states of change, but I can remind everybody that people were afraid of the cloud. Where's our data? Where's it going? And like everything is passing through a browser on an iOS device or Android device. Yeah. On an internet, in a mobile application or in the cloud. Yeah, so the difference here with AI, though, is it's built on all of those things and it's exponentially faster, right.
Speaker 1Well, and what I love again about Nectar Flow is that I've seen that you own your own data, so you have your own specific landing page. That's your central hub for your company. Nobody else gets in and out. And everyone that you integrate with meaning you know, platforms that you add into a workflow, whether that's you know, we post a blog and it ends up on WordPress. That's all just an integration, but it's completely owned by you, all of the integration itself and the workflow and the scenario. So I think that eliminates again, eliminates the fear, gives back the control and allows you to play. Like you said, have fun with it, because that's what I've seen A lot of people just light up and say, wow, all of these things that I don't want to be doing, I can now automate.
Speaker 1And to your point, I think you know we think about the person in this and how people are going to react to the introduction of AI. You think your people are not using AI right now. You know you think your copywriter is not running a few things through chat GPT. You think it's here, it's already being used. It's just how do we do it in a way that's more secure? That's telling the right story, that's custom to us. That's running through fair housing laws. That's right. You know, how are we now taking back control of things that people are already doing?
Speaker 2It's a true story.
Speaker 2I mean, if you looked at the United States and you looked at all the different states and the boundaries of the states, you know what Florida looks like and Texas and Arizona and all these states.
Speaker 2You visually, have seen that map so much that you know where those borders are from each state to state.
Speaker 2All we are is the highways that go between them that allow that data to move between. If each state was an application in your business, by the way, those applications are coming a lot faster than they have. So if you have 100 years a day, maybe 250 tomorrow, and so with those different states and those highways make the states more valuable because of the way that things flow between them. And that's another thing that's important about Nectar Flow is to know that you know, historically, when you think of like an API application programming interface, you look at developers doing that work and not the people that actually are involved in the workflow or the process. So when you bring technologies like Nectar Flow together and it allows people that are actually doing the work to have visibility of how these things are connected, you're giving the people doing the work the ability to make the work better instead of having it programmatically in code that the people doing the work don't even know what's happening. I think that's another interesting component.
Speaker 1Well, it's true, you hear people talk about your tech stack or whatever you know. That's a hot word right now and and someone will be like well, actually, let me ask my IT department Cause I'm not sure who you know and so to be able to literally say what's your tech stack for X, y or Z workflow, and for you to be able to pull up that workflow and say, oh well, we have this system that speaks to this system, that speaks to this system To be able to view that as an CEO or an owner, I think that is so powerful, to be able to see where your data is flowing and have that visibility.
Speaker 2The visibility part is key. Another thing to understand is each organization that comes on to Nectar Flow as a new customer gets an enterprise environment, which means they are able to organize at the organizational level different workflows for different departments. So maybe human resources has a workflow that marketing doesn't need to see, or payroll, or payroll or investor relations, or acquisitions, due diligence. Maybe you have contractors right, you have all these different departments in your business and these things can get organized by teams and then by users. So many people are knowing like they need to be building their own things, but they're using consultants. Yeah.
Speaker 2Now the trouble with that is where's that work stored and saved their?
Speaker 1personal drive.
Speaker 2Yeah, in a consultant's environment or whatever. And so now this allows an organization, a multifamily company or any company, really to provide that same consultant the access to connect to the things they need to connect to, but in an environment that that organization has visibility. But in an environment that that organization has visibility, transparency, air reporting, queuing, all these things that are important to be able to turn on and off and provision users and provision access. It's super important. And then at the property level, it may be leasing and marketing and maintenance and maybe events or concierge.
Speaker 2I mean, you have all these different sort of business units within the business, right, and they all have their own little workflows. If you were a public read or a big organization and you had millions and millions of dollars to do this, you would structure this. What we've done is we've went out there, spent all that money to give you that environment and then it's just a lot more affordable for people to access it, of course, on Nectar Flow. And then you get the team, I think, to help implement and come up with new, fresh ideas and make their processes more productive.
Speaker 1I like it. I think it's a very valuable product and I think a lot of people are going to want to see it. Yeah, for sure. Well, should we wrap on that and we'll have you on again on your innovation podcast.
Speaker 2It's a good point. We realize the more complex the thing is, the more time it takes to transfer the knowledge. So if you're listening to this, I'd go to NectarFlowcom, click on the button and it says talk to an integration expert or an automation expert. Get in touch with us, because it may be a lot easier than you're thinking it may be right.
Speaker 2Get in touch with us. We have a whole team to support you and we'd love to just have a conversation, because oftentimes you learn just by going through that process anyway and you may walk away with something that makes your business better without even becoming a customer. I love it.
Speaker 1Yeah, so visit NectarFlowcom and we'll have Patrick back on again.
