Suresh and Dave chat with Fenix Stardust

In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam White – now known as Phoenix – entrepreneur, visionary, and founder of Edge.gg and the new project Spirit Tribe.

Phoenix shares his journey from sports law and esports innovation to building Edge, a platform often described as the “Uber for influencers,” designed to validate and monetise creator content. He reflects on the evolution of Edge, its acquisition journey, and the role of Web3 in unlocking authenticity, ownership, and trust for creators and brands.

The conversation then shifts to Phoenix’s personal transformation and his latest venture, Spirit Tribe. This bold initiative blends community building, spirituality, and Web3 technology, aiming to create global tribes where members share resources, embrace authenticity, and live beyond fear. With NFTs, festivals, and shared land ownership, Spirit Tribe seeks to redefine wealth and community in a post-matrix world.

Key themes explored include authenticity as the foundation of Web3 marketing, the power of community over audience, the potential of NFTs as enablers of identity and ownership, and the intersection of spirituality, sustainability, and technology.

The episode offers marketers a thought-provoking look at how Web3 can foster communities with genuine purpose – and why the future of identity, belonging, and brand engagement may lie well beyond traditional frameworks.

Transcript

Intro: 0:00

by any measure. Adam White, who now goes by the name Phoenix, is tough to pin down. He's an entrepreneur, a tech visionary, a personality, a spirit, a free spirit, who is now devoting his time in the Web3 arena to creating spirit tribes. It's an incredible vision he has, one that is meant to uplift, create community, and give people hope. Suresh and Dave will talk Talk with him today on the Web3 Marketing Association podcast.

Speaker 01: 0:41

From the studios of NMD+, comes the Web3 Marketing Association podcast. Hello everyone,

Suresh: 1:12

welcome to yet another episode of the Web3 Marketing Association's official podcast. Today with me here, we have our co-founder and my dear friend, Dave Wallace. And our podcast guest of honor today is Adam White of Edge.gg, who's now Phoenix of a new project, which we will talk about. So Phoenix, very warm welcome to What The Web3.

Fenix: 1:43

Thank you, brother. I've really been looking forward to this. for quite a while and delighted to make your acquaintance, David, and talk a little bit about Edge, my name change and the future of society.

Suresh: 1:57

I love it. I

Dave: 1:57

love it. So no small

Suresh: 1:59

topics today, eh? No, it's not going to be just banter. It's going to be serious stuff, right? So my various conversations with Phoenix have always been about philosophy and politics and economics and humanity and sustainability and all of these things over the last few months that I've known him, which is why we really thought great marketers are great anthropologists. And I think looking through from the eyes of Phoenix into the future of community and society and adding the sort of Web3 lens to it has been a great journey for myself as well personally. Phoenix, the first question that we ask always in our podcast is what the Web3 is going on with you?

Fenix: 2:42

Oh, what a question. Well, thank you very much. Obviously, you've heard that, you know, my name, Adam is my birth name. And I suppose in the last 18 months, I've undergone quite a transformation as an entrepreneur, and as a personality and as a spirit and awakening, if you will. And, you know, I've been very fortunate in the last few months to have some life changing experiences around building community with the spirit tribe. And also, you know, some fortune in the matrix, I started to two companies in 2018. One is Edge, which is in the process of being acquired. And another is London United, which was acquired last week. So, you know, the funny thing about that is It was by letting go of my expectations of how things would turn out that in resigning to whatever the universe would present and gift to me, we had people come and approach our companies to be purchased, which has now allowed me to focus on my real passion, which is creating a society where we live in love and we don't make decisions from a place of fear.

Suresh: 3:46

That's great. Let's rewind a little bit, Phoenix, to the early days of Adam. Tell us your journey. Where did you start? How did you get into the world of marketing? And how did you tell us to that point when Edge was created?

Fenix: 4:01

Right on, brother. Yeah. Yeah, with pleasure. I suppose Adam ostensibly was a sports lawyer. So I worked with talent. I worked with Manchester City and Tottenham Hotspur and Roma, Sevilla, all these football clubs doing player transfers, sponsorships and broadcast deals. And so naturally transitioned into the world of talent after my career in the law. I didn't want to execute things for others. I found myself becoming quite disenfranchised with the nature of the arguments people were having and didn't feel important to me. So I wanted to create something and build something. I moved to London. And in working with talent, I started working with gamers. And I saw how big gaming was getting. It makes sense. All kids play video games. And now you have Twitch, which allows people to spectate video games, which was different than when I was growing up, when you just had your couch co-op and esports was playing Mario Kart with 20 friends in your living room, right? Now it's a very different beast. So I got involved in the world of esports, started this company, London United and Edge. Edge's purpose was to streamline the processes which are fundamental to the existence of the esports ecosystem. So what does that mean? Esports is a media play. You have an audience of 18 to 34 year old, mainly men, and they're watching video games. And so brands want to engage with that audience. They have high purchasing power. And so they are sponsoring teams, leagues and events. And I suppose I was less interested in the teams and leagues and events and more interested in the players. And so I wanted to see, could we build a software tool which would allow for upcoming streamers And that became influencers to find work. You know, the question dawned on me. If you're a graphic designer, you go to Fiverr and you upload your portfolio and people hire you. If you're a software engineer, you go to Upwork and you upload the work you've done and you get a job. If you're a content creator, where do you go? Where does a professional streamer go to find a deal with Doritos or Adidas? It doesn't exist. There's no Uber for influencers. So that's what we started doing. today's $3 million. I had a hiccup in the middle. You know, I learned some very expensive and difficult lessons. And through that stage of my life, I experienced a spiritual growth and refocused on what we needed to deliver, which was a tool that would allow content validation has been posted to be done and later the payment to the creator. And interestingly enough, it fits very nicely with a bunch of influencer tools that already exist on the market. There's a lot of tools that are white, yellow, pages for influencers. So you find the influencer you want. We're a little bit of tech that you tackle in the end, which is after you've discovered the influencer. Okay, now we're going to use Edge to validate. Did they post and how did the post perform? And so we have two buyers right now who are looking at integrating us into their tech stack. Yeah, so that's Edge in a nutshell, man. Uber for influencers.

Suresh: 7:09

Amazing. And why couldn't it have been a Web2 solution? Why did you create a token? I minted one of those. I still have the I'm not a great creator of anything except for our modest podcast that Dave and I do. But why Web3? Why token gating? Why would that unlock something special?

Fenix: 7:32

Yeah, the short answer is it doesn't need to be Web3. We could have continued down this path of Web2. And, you know, we monitor Instagram, Facebook, YouTube and Twitter social data. What happened is a few things. One, opportunity struck. We're reached out to by a Web3 VC who said, hey, you've got a really solid Web2 business. Have you thought about the use case that all these NFT projects are launching and they're all using creators? What if there was a platform where you could go to find only creators with a Web3 audience? And we thought, okay, well, that does make sense. Let's be niche, let's land and expand. And then the second thing was that we were having trouble getting creators to sign into the platform. So there's a lot of mistrust around social data, right? Facebook or Meta have done quite a lot of damage in that regard. So people would have to sign into Edge for us to validate that they'd posted content. And naturally, they would say, who are Edge? So we thought, well, let's give them something. Let's give them something in order for them to be encouraged to sign in. We created these creator keys, NFTs, which would allow two things. One, you would earn extra money for every campaign you did on Edge's platform. And two, you would have access to exclusive Web3 campaigns, so with our partners. And it worked. We had 2,000 sign in on the launch date. We minted out in three hours. We had 20 brands sign up to use the platform. We had 12 campaigns live in the month of August. So it was really flying, to be honest. It did everything we'd hoped for. And indeed, we had a plan to release a token. The utility was to act as an earnings accumulator or an earnings multiplier. So the more work you do within the Edge platform, the more tokens you earn and the more tokens you hold, the more money you earn through the Edge platform. And that's in fiat or cryptocurrency. And then we got approached to be acquired. And so, you know, the fundraising journey ended to some extent, and we started acquisition talks. Fascinating. I

Dave: 9:30

mean, it's really such a fascinating thought. So the platform itself, in terms of the potential for people to join, is there sort of filtering that goes around it? How do you go through that process? How do you kind of filter people? How do you then maintain quality? Because I I guess quality is a kind of key thing as well.

Fenix: 9:50

Yeah, yeah, indeed. So we had two mechanisms, one of which was if you wanted to get a creator key, you needed to have a thousand followers on any social account. So Twitter, Facebook, Instagram, YouTube, one of them has to have a thousand followers. So that eliminates a lot of the bots who don't get followers, right? Because nobody's going to follow something that's not posting. The second thing was that it actually didn't really matter because the different thing about Edge's technology is something called open agreements, open missions. So with every traditional influencer campaign, I use an influencer discovery tool to find creators. So I go to, I'm not going to name names, but there's a bunch of influencer discovery platforms. Okay, fine. Now I've found a creator who might have a similar audience to the one I'm trying to target. I send them an email or a WhatsApp or an Instagram DM. Hey, do you want to work together? Well, that's quite a lot of guesswork. And so rather what we did is we flipped the model. The brand can create an agreement and say, hey, community, I I want you to post with hashtag vegan shoes to promote the new Nike vegan shoe launch. And you guys create content, whatever you want. And we're going to reward the top 25% of creators with free shoes, you know, $50,000. They would be able to name the mechanics. And so what you're doing now is creating community marketing, right? Which is quite important in Web3. You have this big Telegram group, this big Discord server. You want to turn all of those into creators, ambassadors. ambassadors. You can't do it if you use people. It doesn't scale. And what's really interesting is we found that the smaller the creator, the more they converted. Because like you follow a bunch of people on Instagram, right? And they're your friends. So if they tell you, hey, I got this amazing boat. Sweet. Oh, I trust this person. Do you see Cristiano Ronaldo promote something? You don't believe it at all, right? He's just been paid a lot of money to do that. So the authenticity, that really worked. On our launch night, we had 750 Twitter influencers posting at the same time. And yeah, the smaller they were, the more people would click and the more people would come to the Edge website. So, yeah.

Dave: 11:57

You know, that word authenticity, every time we talk to people on this podcast, the word authenticity crops up time and time again. And I think it's more evidence of the fact that that is one of the kind of fundamental foundations for being successful, I think, as part of a Web3 strategy. So it's really interesting to hear.

Suresh: 12:18

Yeah. Amazing. One of my favorite quotes is from the movie Ready Player One, where Parzival says that people come to the Oasis, which is the metaverse, to do what they can do, but they stay for who they can be. Wow. So our entire view of what the metaverse can do, it's not about good going there to game. It's an extension of our identity. And how does blockchain play a role? How does immutable contracts play a role? How do all of that play a role is a massive question. And I think this is where I want to now sort of veer our conversation to Spirit Tribe. You are working on a project to create people's identities, to enhance their identities more so, and to sort of find new identities. Can you tell Dave and I about Spirit Tribe and what are you pivoting to?

Fenix: 13:12

With absolute pleasure. Yeah, man. So I guess in this process of rebuilding Edge and rediscovering who I am, I learned some pretty important lessons about the person that I had pretended to be all my life. So I had gone to law school. I'd started a company, raised millions of dollars, lived in a nice flat in London. And I remember it was the day after I got an email saying, yeah, I'm going to invest a million dollars in your business. And I thought, wow, like I've made it. And then I went to the basketball court and I had probably 10 beers. And I woke up the next day with a hangover and I thought, what am I doing? Why am I so upset? And so in striving to achieve success as it's sort of called within the matrix, earning a lot of money and maybe having a nice girlfriend and living in a good house and all that, I had become a narcissist and an alcoholic. And I was deeply, deeply wounded by the experiences throughout my life. And I was running away from them. And so I learned through doing a yoga retreat, yoga and breathing and meditation and fasting, all of it, all the beautiful practices that help us awaken. I learned the only way out is through. So to experience the pain, to really deal with those wounds. And in doing so, I realized that the identity I created, Adam White, was not who I am. And I felt very called to share that message with as many people as I could. And so, funnily enough, once I'd made that decision, people started appearing in my life. Hey, I'm a permaculture worker. I'm a farmer. I'm a builder. I'm an investor. I'm a software engineer. And they were all having the same awakening experience. Goodness gracious, maybe I'm not the person I've pretended to be my whole life. Maybe there's something else going on. And if you've seen the movie, it's called Jim and Andy. It's with Jim Carrey. It's incredible. And Jim Carrey says, at one point in your life, you will have the opportunity to get to know yourself and you will have a decision to be made. And that decision is, do you kill the person that you really are and continue to be Jim Carrey or whoever he was? Or do you embrace it and find out who your spiritual self is? And so Spirit Tribes is about moving beyond ego and identity and moving to a place of rediscovering our common unity, which I believe is to live in tribe. And I think one of the issues that I feel with normative society is that we are disconnected from any responsibility and accountability. Before, you would do a job, and if you didn't do it, man, the rest of the people in the tribe aren't going to eat, or they're not going to sleep properly, or the tent's going to come down. Now, if you don't do your work, I mean, how many people listening to this podcast spend half of your day surfing the internet doing absolutely nothing. I bet you it's a lot. That's quite a thing to be doing with your life, brothers and sisters, right? You are sitting there wasting it. That's not on. Not because you're going to get judged by your boss. Who cares about that? Because of you. Brother, you need to do what you want to do with your time. You have a very short life. And so every moment should be spent creating the universe and reality that you want to live in, not the one that you're being force fed. And so with Spirit Tribes, we're building a pyramid where people can come and visit and be yeah and that's sort of the start of a community where we provide people with food water and shelter and i'll tell you a little bit about web3 but maybe i've talked for quite a

Dave: 16:53

while so yeah I mean, it sounds like you had an awakening and it sounds fortunate to be in a position where that happens. And I think what you're saying is really interesting. Like you, I've been through that sort of whole circle of supposedly being successful and finding it a bit of an empty experience, to be honest with you. So I completely get what you're saying. But I am interested in how that then relates to Web3 and the future. Because, you know, there's something very powerful about what what is going on from a kind of web three point of view. So it feels like it rips away the crack basically, and you're forced, if you're going to be successful, to be your authentic self. So yeah, I'm just really interested in that kind of connection.

Fenix: 17:40

Well, indeed, just to touch on what you said there, if you're going to be successful, you have to be your authentic self. Indeed, because otherwise you're being successful in someone else's life. And you're not that person, you know. For me, it was like, I'm not a lawyer. I don't want I don't want to argue over other people's shit. And I don't want to knowingly cause harm to someone else's life. But anyway, in terms of, you know, how does web three integrate into this and what is the overarching purpose of the tribe? What is our vision? So one of the things I've noticed in spending a lot of time in communities here in Portugal, there's a big issue of scale. So there's a load of really talented people that are creating, you know, compost toilets, energy systems, solar power, wind power, all this amazing stuff everyone knows about. They're reading about it. Because what they want to do is they want to skip the matrix. They don't want to sell their time doing something they hate so they can do something they love. For me, that's absolutely crazy. Alan Watts says it very well, just like, skip the bullshit. Go straight to what you want, which is inside of you. Okay, so how do we deal with the issue of scale? Well, what if there was a membership pass that every single person could hold. And that would allow you to stay at any community that is a part of this tribe. Now, my understanding is, well, I know we have a community here and we had 50 people visit. And what's really funny is if you provide food, water, energy, and family for someone, what they do with their free time is quite remarkable. They re-engage with their creatorship. You know, that's our divinity, the way we manifest things. You know, you have an idea and it comes to life. You're God, man. That's an amazing creation that you've brought to life with your own energy and spirit. And so what we found was people were planting food, creating gardens, making shelter to live in. And so I thought, well, providing these basics for people, food, shelter, water, it's not that hard. It's not that expensive. And if we remove the fear from the equation, you know, for me, money represents fear. It's the what if I don't have something? Well, I I've got the money to back me up. But the truth is that's false. We don't need to be afraid anymore. And so how does it work? You join the tribe by minting your spiritual self, creating your spiritual avatar. That's saying I am part of the spirit tribe. In doing so, you get access to an annual festival. So you come and if you see the avatars, they're quite beautiful. So we think people will come and cosplay. The second is you can actually purchase a piece of our pyramid, kind of tongue in cheek, I'm calling it a pyramid scheme, right? So you You buy a piece of the pyramid and that means you own part of the tribe legally and you own all of the land that the tribe purchased together. It also allows you to come and visit with your family. It's a family-friendly place. It's a true community. The third is you can get a soul-bound token. You become a guardian of the tribe. So I am one of them. Swapnail, who's our CTO, he's one of them. Those are non-transferable lifetime passes which allow you to live in any temple around the world. So the first The first one will be built in Portugal. I believe the second one will be built in Mexico and we're expanding. So what this will allow you to do is in the future, you'll be a digital collectible holder of the tribe, and you will be able to take those remarkable community skills that you've built up over the course of your life and live anywhere. And you won't have to be worrying, okay, well, when I get to Vietnam, I'm gonna work in a hostel or a restaurant for two months, and then I'll be able to afford what I wanna do. No, you land at the temple you're greeted as a brother or sister, you know, because that's what we are. Have a good time, have a little party.

Dave: 21:32

It sounds like a kind of new religion in some ways. And it almost feels sort of a bit like straight out of a Philip K. Dick book or something like that. I mean, what's your feeling around that? I mean, I have to ask it because that's what people are level at you, I guess, going forward.

Fenix: 21:49

Man, an investor last week opened the deck and said, I love it. This is absolutely beautiful, but this isn't an investment. This is a religion. And I thought, well, so for me, religion is quite a loaded term because I believe that it is the attempt to conceptualize and I guess textualize, like put it into writing of what is quite sacred and spiritual that many, many, you know, cultures and societies and civilizations have talked about for a long, long time. We are not trying to be prescriptive. You know, I've done Osho and yoga and Christianity and studied islam and i love it all it's incredible stuff but what we're indeed creating is a way of being which I believe is more aligned with who you actually are than the person you're pretending to be. So there's nothing prescriptive about the spirit tribe. We don't tell people how to be. In fact, I've been to communities where there's rules. I don't agree with rules. Rules are the what if. What if this happens? Instead of having a bit of trust. The question was, are you building a new religion? And the answer in short is no, because the religions attempt to conceptualize and contextualize divine knowledge, which is actually within each of us. So what I have a very strong belief is that you are your best therapist, you are your best teacher, you are your best nutritionist, all of it. You know what's best for you. Your medicine is unique to you and your path, you're the only one who can decide it. So the religions, some of them carry like 10 commandments. They carry things that are haram. I don't believe in those concepts. We do have seven principles which I would love to share because these principles came to me during meditation. I've shared them with the members of the tribe and they resonate a lot with the guardians. So those are reflection. Are you evaluating the things you've said and done and why you've done them? And are you okay with that? And which really leads to the second principle, which is embodiment. So are you embodying the things you think and the morals that you have? Are you doing as you say? Number three is non-attachment. So not having expectations going into situations because you will always be disappointed if that's the case. Number four is vulnerability. To be vulnerable in front of another is to know yourself, is to share your weaknesses as they are perceived. And what's very awesome is that when people are vulnerable in front of another, the energy just rises. People say, wow, this person is so willing to acknowledge the darker side of themselves and in having that awareness We all rise together. The next is openness. Just being willing for things to happen as they will, rather than sort of judging what you think is the right way for things to be. We then have presence. Presence is about being in the moment at all times. And I think it's divinity itself because there only is the moment, right? Past and the future don't actually exist. Those are constructions of your mind. They're illusions. The present is the only moment. And so in being with it, lots of magical things happen. And the final is awareness. So it's not only about having your own conscious perception of how things are. It's about being aware of those around you, the other members of the tribe and how they're feeling. So call that a religion, if you like. I'm not so into that as a construction of it, because I believe that this is deep knowledge that all of us within know. And the other thing is I'm not attached to these principles. Like if somebody has other ones, I'd love to hear, you know, whatever's going to work to unite us. Thank you, Phoenix.

Suresh: 25:36

And for our listeners who are usually senior marketers who are interested in the Web3 space, it's sort of an anthropological study in community building. And as we are going from Web2 to Web3, as we are going from calling people who consume our products, consumers, and the way we talk to them, we talk to them as audiences to now in Web3, we talk about communities. And someone said that, you know, you just need to see which direction the chairs are being placed. When you use the word audience, then it's one talk talking to a hundred chairs looking at you. When you say community, you immediately imagine a hundred chairs looking at each other in a circle. So there's this whole piece around community building and yours is an experiment in completely outlying far out there community building with a purpose of much broader spiritual, as one can say, but there's this view of brands become akin to religion in many ways, in many places. Brands create hope, brands create exact opposite things if they want to. So brands have and brand managers have a great responsibility in managing how their community members think and feel about themselves and how they think and feel about themselves in relation to the world, in relation to their authentic selves, in relation to who they are. And I always do this when I'm in a sort of small gathering. I always try and have brand conversations saying, hey, what brand of shoes are you wearing? And what does it say about you? What brand of watch are you wearing? And what does it say about you? And eventually all brands become as an extension of people's identity. And here you are trying to create a new form of identity for themselves with their authentic self. Now, the question to you as any marketer would ask, and Dave is a hard-nosed businessman, and he would ask is how on earth will Spirit Tribe sustain itself? What is your business model? How does somebody walking in and buying a brick in your pyramid scheme, I love that by the way, or a PFP NFT, how do they know that this is not something that will drive down to zero and these things will exist and they will be true where true communities can thrive?

Fenix: 27:47

Right on. Thanks, Suresh. It's an absolutely legitimate question. How do we know this isn't a rug? Can I get my money back if I want to? I would say in the first instance, if you're looking at this as an investment vehicle in a traditional sense, like two, I'll give you one if you give me ten, it's probably not the project for you because is the utility and the investment. It's a redefinition of wealth. If you're someone who's interested in coming to a place where people are peaceful, kind, the food is natural and healthy, the water is clean, and the energy is uplifting, then the spirit temples are a place for you to be and stay with you and yours. There are protection mechanisms, though, right? So if you mint an avatar, the first thing you're going to presume is that more people are going to mint these avatars and our prices go up. So the more people that are creating them, the more expensive it becomes to join in simple terms. They're NFTs, so you can trade them on the secondary marketplace. So if you come to Spirit Fest 1 in 2023 in Portugal and you have plans the next year, you can loan it, you can trade it. You presume that Spirit Fest 1 is going to be a great event. And so people are going to want to go and then the price will go up. If you're purchasing into our pyramid scheme, you're actually, I can't believe I just said that. That's hilarious. Whatever, I'm just going to ride with it because it's tongue in cheek and everyone needs a bit of humor in their life. So yeah, you purchase into our pyramid scheme. We're buying land. Now, God's not making in more land. So there's really been one great investment in the last whatever since capital was invented, and that's land, because it's a finite resource. So we're purchasing these communities. And then in terms of how we appreciate the value of that land, we have a tribe. We have people who are permaculture specialists, builders, energy, renewable specialists. They're NFT holders who live at the temple, who live in the community. So they have a vested interest in the land being a nice place to live. And hey-ho, turns out that these gardeners actually like planting stuff. And so we did it last summer in our community. We had 50 people come. We built three gardens. We grew enough potatoes to feed 50 people for the summer. It was huge. And so with that surplus of agriculture, with the prices of food, you're also having a revenue stream. You're also hosting events. So we have a music festival, but we've also done yoga retreats, meditation things. And so either you're purchasing a ticket, which presumably because of the amount of attendees and the success of the event is going to increase in value, or you're purchasing a piece of the pyramid, which allows you to come and stay, which is really why you should be getting into the spirit tribe is you don't want to live in the matrix anymore, or at least for one month a year, you want to spend it with your family in Portugal or Mexico or Thailand, wherever the temples are. And then if everything goes poorly, or we decide to move on to another project, well, there's a legal entity. which owns all the land, we sell the land. If you believe land is gonna be worth more than it is today in 10 years time, then Spirit Tribes is a good investment.

Suresh: 30:57

Wow.

Dave: 30:59

I think we're both stunned into silence.

Fenix: 31:02

I know. Mic drop moment.

Dave: 31:04

I find it incredible that you've kind of gone from a Web3 business, thinking about influence, having some sort of spiritual awakening into something which is so big. When I reflect on some of the work I've been doing recently around climate change and the impact of climate change on society, you realise we're all headed back to a much more agrarian society if what they say is true. You know, we're all going to be needing to be gardeners again and all the other bits and pieces. So it feels like a very timely thing to be doing.

Fenix: 31:40

Thank you, Devon.

Suresh: 31:42

And again, the question here, Phoenix, is why do you need PFPs and why do you need Web3? Why couldn't this be timeshare like in the old way where you signed contracts?

Fenix: 31:54

Right. There isn't any reason in particular that that isn't possible. What I would say is that the entire tech stack of the world is shifting to Web3. Everyone's going to have a Web3 wallet. And we've got some really cool things. So with the profile picture, if you mint or if you create your spiritual self, You also get a unique song, which is done by an artist for you. So now we have a very convenient way to drop something into your wallet address, right? Having someone's wallet address is quite an underestimated thing. Not by you gentlemen, of course, not by the Web3 aficionados listening, but for those who are uninitiated, you know, you can drop them tokens later. We can drop them songs. We can drop them future festival tickets. You know, say we do a festival in Portugal and we also do one in Mexico as a way of rewarding people. It also makes it very easy to transfer ownership right so if you did a joint ownership of a farm in portugal with 10 friends well good luck extricating yourself in that legal agreement whereas if you own a piece of a pyramid and it's an nft well i can sell that you know next week Perfect.

Dave: 33:00

No, it's really good. I think we've covered an enormous amount of ground, but I'd really, really like to thank you. Yeah, my brain feels sort of invigorated by the conversation.

Fenix: 33:13

How does your heart feel?

Dave: 33:15

My heart feels lifted, actually. Yeah, yeah, yeah. Definitely going to spend a bit of time investigating. I think it's a kind of fascinating concept. To Suresh's point, you could do this in Web 2, but I think Web 3 feels like you would have a greater sense of ownership and control in many, many ways as an individual, which I think is really, really interesting.

Suresh: 33:37

Right. Indeed. I agree, Dave. And I think from a marketing perspective, as an experiment for marketers are looking at this in a petri dish, you know, saying, how can they take learnings from here? The whole idea of secondary market, the whole idea of extended identities, the whole idea of a full sort of business model with purpose at the heart of it, community building, not for the sake of community building, but community building as the reason for existence for Spirit Tribe. It's all quite fascinating. So Phoenix, Thank you so much for your time. We thoroughly enjoyed you having on the podcast. Very best of luck. And we will continue to watch your journey and your continued rise into greatness, helping many other souls who want to traverse this path as well. Best of luck, Phoenix.

Fenix: 34:25

Bless you. Thank you so much, brothers. I really appreciate

Dave: 34:28

it. Brilliant. Thank you so much.

Speaker 01: 34:34

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